How to Plan Your Social Media Content

Social media marketing is not a walk in the park. Many entrepreneurs can attest to this. However, it is possible to exploit social media platforms to build a customer base for your product.

The key lies in creating an effective plan. A schedule is good for a variety of reasons such as:

  • For consistency in posting content
  • To avoid missing out on trends
  • To avoid rushed and ill-planned posts

Creating Catchy Content

The main reason you want to create content is to raise awareness for your brand. Therefore, your content must catch your audience’s attention. However, posting captivating content is not enough.

To catch and keep your audience’s attention, you need to post content regularly. The idea is to keep your brand’s name in your audience’s minds. When they need a product such as yours, they will remember your brand and buy that.

It is therefore important to engage your audience constantly with regular and quality content. This includes glossy images, videos as well as your brand’s logo. You can check cheap logo design services for tastefully created logos that fit your brand.

How to Draft a Practical Content Schedule

You want to stand out on your socials and attract the right audience for your business. To do this, you need to set goals then create content that will line up with them.

To set specific goals, you should consider factors such as the following:

  • Your target audience
  • Your brand values

A few questions to help you along include the following:

  • What are your marketing goals?
  • How will your marketing strategy help you to achieve your goals?

Setting general goals may not be the best option. Aim for specific measurable goals.

Drawing up a Plan for Your Social Media Content

1.      Posting Frequency

How often do you post your content? Businesses that take too long between posts are not very successful in social media marketing. It is important to keep the name of your brand in your clients’ minds.

You can make as many posts as you like. If you look at several business posts on social media platforms, you will notice that many appear repeatedly. These are the ones people talk about often.

2.      Create a Calendar for Your Content

A calendar helps you to be disciplined as you work with a schedule. First off, find out which content performs best. Then, create a schedule for posting that content. Also, there are calendar templates you can find online to help you with your schedule.

Your content calendar also allows you to work with different departments in your firm. Every department should chip in to have an all-inclusive plan.

3.      Plan Your Business Events in Good Time

If you plan to host a gala or run a promotion, you need to plan. Rushing leads to poor planning and even poorer execution. Planning gives you ample time to develop your content and create strategies for your event.

Additional events you need to plan for include the following:

  • Conferences
  • Holidays
  • New product launches
  • Cultural events such as award shows and festivals

4.      Promote Your Business Content

Content can be divided into several categories:

  • Written content
  • Images
  • Videos

All content should be of high quality to build your company’s or brand’s reputation. Once you have your content ready, distribute it to as many potential customers as you can. Promoting your posts via paid ads is a tried and tested way to get content to the relevant audience.

Posts links and include share buttons on your blogs. Then your followers can share with their followers and your content is likely to cross the virtual borders. Acknowledge the people who share your content by reposting or tagging them.

Interact with your followers on the posts too. Answer any questions and handle criticism with grace. All feedback is good as it helps you to improve your product. Having a strong customer support department is essential for handling your customers’ issues.

5.      Assess Your Results

How well has your social media marketing strategy worked? To find out, you need to track your progress. Keep comprehensive metrics that you can use to edit your plan in the future. Examine your content and note how each performed.

Determine how much awareness your content created and how many people it reached. How many of those reached converted into customers? Did sales improve with your social media marketing strategy? Answers to these questions will direct your next strategy.


Social media marketing is not a one-time thing. If the results are not impressive the first time, you don’t throw in the towel. The results help you to strategize again and come back stronger.

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