Every century sees a change of its own. And this change induces further changes. For example, the ways of dṣoing business take a shift too. Similarly, when we see the present age called the Digital Age, we find that the world has changed drastically. Now the medium of doing business and marketing has changed. Where people used to hire local marketers to spread the word, now they look for quality Link Building Services for backlinks. And whenever a person looks to buy backlinks, a word often comes alongside – “Link Juice”. What is Link Juice to be true? And what does it have to do with SERP rankings?
Link Juice is when you put fruity and pulpy web pages into a grinder and then serve it to the links. Or somewhat close!
What is Link Juice?
Before we put any technical definition before you and make you sigh, let’s share a scenario before you.
Suppose you are a scientist that gets hailed as the maestro of quantum mechanics. You know everything from quarks to quantum particles and how they behave. People look toward you as a genius. Thus, you are an Authority into the field of quantum mechanics. Now, suppose you are giving an interview to the world about the future of quantum mechanics. And in between this interview, you speak about a fellow intern whom you find to be exceptional. Now, people believe you, and when you say you believe someone else, people will believe that person too. They will hear that person and look towards expertise. In a way, you have passed a chunk of your authority to your intern. It has helped your intern rise. Similarly, things work in the field of SEO and Link Building.
When an expert or Authority website speaks about another website, it passes a chunk of its authority to that website. Indirectly it speaks “I believe in this website and thus you can refer to it in times of need.” This Authority or Equity is what we call as Link Juice or Link Equity. All the quality link building services tend to work on this very Link Juice. But how do you pass it?
How do you pass Link Juice?
Well, in simple terms, when a website puts a hyperlink (backlink) in a web page, it passes on its link juice to that website against the anchor text used. Anchor text is the text that has been hyperlinked as an outbound link. For example, if there is an article about SEO and Link Building and in that article a phrase “DoFollow Backlinks” has been hyperlinked to send you on another website, then it means that the website is passing link juice to that website for the term ”DoFollow Backlinks”.
But not all the hyperlinks placed pass the link juice. Suppose you just want to help your readers to get more information from another website without passing the link juice to that website. What would you do then? Here, you’ll want to use the NoFollow tag.
DoFollow and NoFollow tags are the tags that you put with a hyperlink when you want to either pass the authority or not pass it. Whenever you Buy Backlinks, you usually use DoFollow tags. It tells the search engines to pass on the link juice or authority.
However, not all websites pass the link juice that helps. Some pass on spoiled link juice, some an elixir, and some even sends poison. This is the difference you get when you hire good link building services. So, what are the things you must take care of while you buy backlinks?
Things to take care of while getting link building done!
Link Building is like a walk upon a boggy land. Either you make it or smother unto it. When you make it, you make it to the top of the SERP. When you fail to make it, your website fails. And to pass this boggy land one requires the right knowledge.
Not all websites are the same and not all experts fair. There are certain features of backlinks that help a website gain on SERP. On the other hand, there also are some kinds of backlinks that harm the website. Imagine a chef advising you to buy a painting kit. Will it not be suspicious? Whom will you listen to more, a chef recommending a painting kit or a painter recommending one? Furthermore, whom will you listen to more between an amateur painter and a pro? These are the same things that rule the link building space.
When you buy backlinks, here are the things that you must take care of.
Features of good quality backlinks that pass on quality Link Juice!
When search engines rank websites on the SERP, they rank them based on certain ranking factors. These factors decide if a website really deserves to be ranked against a search query or not. We call these factors as Ranking Factors. These ranking factors have only one purpose – to provide the best possible solution to a user. This is why it gets said to always hire expert link building services.
Some of these ranking factors are known to the common crowd. But most have been kept hidden for the better of all. Link Building is one of the top ranking factors.
But not all links are the same. People were trying to manipulate search engines back in the early 2000s. They were linking websites with each other in large numbers to get higher rankings. Link exchanging and Link farming were two of the most common manipulative techniques used. But now it is not so. Google has grown stronger and easily catches these things. Here is what to look for when you buy backlinks. These qualities will ensure if your website will gain or fall.
- Backlinks must be from the niche website. For example, try to get backlinks from the website that deal in your business area.
- The backlinks must be coming from websites with high DA and PA scores. Domain Authority and Page Authority is a scale that tells how much of an expert a website is in a given field. The higher this score the better the link juice.
- CCtlds of the source websites. It means that a website based in France linking to one in Iraq is suspicious, somewhat!
- Age of the domain.
- Past record of the domain that is passing on the link juice.
- Quality of the servers on which the websites are located.
These are the few things that matter when you buy backlinks. The thing to take care of is that you always go for quality link building services. It ensures that your website is getting the nourishment it deserves. Never fall for scammers. It only hurts your website and then you end up paying more to another expert for removing those spam backlinks.
Link Building is like the spine of a website. The stronger it is, the higher will your website reach on the SERP.