Each year brings us new advancements and changes when it comes to search engine optimization. The idea is to stay ahead of these changes and follow rules that search engines adopt so that you can maintain the top of rankings.
Of course, trends are changing as time goes by, and in some cases, changes can occur a few times a year, which means that SEO (Suchmaschinenoptimierung) experts are continually learning and adopting new strategies.
Things were completely different a decade ago when websites had to overstuff their content with keywords so that visitors can find them faster than they can find others.
However, in the meantime, Google adopted various algorithms with an idea to provide its users with relevant search results based on criteria.
Therefore, today, you cannot find jailbait and black-hat SEO websites on the top, but only relevant ones that feature comprehensive, informative, and interesting content for both readers and bots.
Let us start from the beginning.
1.User-Focused Optimization Due To BERT Algorithm
During 2019, Google launched a new BERT algorithm, and that changed the rules when it comes to reaching high ranks. Therefore, every single marketer wanted to learn what BERT is all about and how to optimize website following new regulations.
Today, marketers have to understand the mechanics of how a particular website is indexed by following different search engines, and not just a single one.
Since users have more options than before when it comes to searching for things, the main idea is to adopt clean delivery and website architecture to make it relevant.
Instead of simple string matching, which was used by search engines, Google adopted an algorithm that wants to understand the intent of the user, which represents a revolutionary perspective.
Therefore, to make your website relevant and transparent, you have to present information that will genuinely represent user intent without relying on keywords that are irrelevant to it. Click here to learn everything about search engine optimization.
Therefore, the usage of keyword research tools will be less relevant as time goes by, because optimization requires the ability to talk with customers and visitors so that you can determine what they want to get.
Nowadays, content is everything, and without it, you will not be able to optimize your website to reach desired rankings. However, we are talking about each part of your website from its structure to internal linking strategy as well as link building.
If you wish to succeed, you have to write about valuable and relevant topics. Therefore, the algorithm will only consider high-end content with perfect writings so that the best content could win.
The idea is to implement a goal to have the best content possible for the topic you represent and share further, which will ultimately affect your rankings as well.
That way, you are proofing your business from future changes, because the content will always be the most relevant consideration.
You will be able to compete by using useful long-tail searches, and that will help you increase authority as well as demand for your content. Apart from that, this particular approach to content is something that Google wants to achieve because their main goal is to satisfy people’s needs.
The idea is to move away from keyword obsession and to stop thinking about targeting them to reach new visitors. Instead, topics are becoming more relevant, which means that the more topics you have about some category, the more you will get with it.
The goal is to create an online mentality that content should be diversified into numerous subtopics that will help you achieve authority and reach people that wish to learn more about it.
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You should follow these objectives so that you can reach high rankings:
- Understand your target audience and what they will search next.
- Understand their intent when it comes to searching, and behind the question, they asked on the search engine.
- Provide relevant answers and solutions by using content formats that will appeal to them, but it should be on-point and quality, among other things.
- Use these objectives for each part of your stage so that you can create a perfect experience that will help you reach more visitors as time goes by.
Besides, it is vital to avoid content cannibalization, which represents the idea that you are covering the same topic from different angles and recycling them for future content.