After the pandemic year 2020, many things have changed.
The way people perceive social media now is also altered. Then, how can we use the same marketing strategies which we were following in past years? Agree?
Not to forget, we all need to evolve with time to move forward and grow better.
As a marketer and a customer, I am always astounded by tailor-made content and promotions that come up on my social media feed. But at the same time, I keep unfollowing brands that are still doing what they were doing earlier, i.e., ‘Nothing New.’
That means the majority of people nowadays are watching out for something interesting rather than something that is seen.
And, this is only possible if we twist our marketing strategies a bit.
Now which Marketing Strategies can harm in 2021 is a real question.
Not to worry. Today, I am sharing 4 familiar Social Media Marketing Strategies many people use, NOT to be followed in 2021 or in the coming years to stand out in front of the intended audience.
Take a look!
Social Media Marketing Strategies Not to Be Followed
- Trying Out Every Platform Possible
Do you think being active on every single social media platform is profitable? Absolutely not. It totally depends on your brand’s industry, your marketing goals, and your target audience are the key factors to consider in determining which social media platform you must be active in.
For instance, LinkedIn is most likely to give you positive results if you’re a B2B company. Because LinkedIn is more focused on building professional relationships in place of Pinterest or more platforms.
That means it is a complete waste to put effort into ruling every social media platform. In this case, less is more. Figure out which social media platform is right for your brand to reach your target audience and work towards creating an impact here.
- Not Following Any Content Theme
You might be thinking about how following a theme is going to help?
Let’s understand it in this way.
Whenever we read a post or look at a picture, we know that this comes to Facebook, or this post is from Google. Exactly this is what a content theme does to your viewers.
For every brand, a content theme is a must as it becomes the base for your brand and represents your brand value among the followers.
Moreover, bringing consistency to your content, the content theme assures that you are the maker of your content. Also, it reflects that your content ideas are authentic and are brand-oriented.
Make sure you find an attractive yet classy content theme for your brand. As a result, your extraordinary content will help you boost followers and increase post or website engagement. Most importantly, while you decide your content theme, you must focus on more audience-specific and user-generated content.
- Never Analyzing Social Media Metrics
Most brands fail to monitor their social media marketing expenditure metrics that leads to defeat for their business.
Of course, without analyzing the results, how will you judge whether you are going right or not.
Like you need to check the reach of your posts as it will define the number of unique visitors that came across your posts. Also, you need to look for the post with the highest number of unique visitors and then proceed respectively, so that every post gets more new visitors.
Similarly, if you look for the click on your posts, the number of clicks will define visitors’ reading through your content. The more your posts get clicked, the more it will help your brand.
That means analyzing your every action will help you move ahead and that too in the right direction.
If you are not sure how to do this, not an issue. You can reach any seasoned social media marketing agency for your help.
- Posting without Setting your goals
It’s very simple. Without establishing goals, how will you strategize? Or I should say how without knowing why you are doing this, how will you plan well?
So, evaluating your goals should be your first point of call. Make sure every strategy goal must be SMART and lined up with your overall social media marketing objectives.
Reach Professional Social Media Marketing Agency…
I hope these points will help you get what you are looking for.
But, there are high chances that you don’t have enough time to focus on what to do or what not to do while deciding strategies to follow.
If this is the case, you can, without feeling overwhelmed, directly reach an agency ready to grab your desired outcomes. Being in the industry, they already know what strategies are outdated and what must follow in the coming years.
Just make sure the agency you are choosing is experienced and skilled enough to help you achieve your objectives.
All the best!