A killer local SEO strategy is quite different from a global or even a national strategy. When you choose local SEO, you will find the majority of your most loyal customers. These people likely live extremely close to where you work. They might have seen your building but they have no idea what you do. Some people have worked with your competitors, at a loss, because they did not you were close by. These four tips will change your local strategy for good.
- Identify All Your Landmarks
You can look for the appropriate landmarks and towns in the area that people will identify with or search for, and if you need some help looking for these keywords, you can click here for more information. You can search for these keywords so that you have the right mixture of landmarks and locations that you can mix with your industry keywords. This is often the best way to generate a keyword list because it helps mix everything together.
- Add Local Keywords To Product Descriptions
When you are setting up your keyword list, you need to make sure that those local keywords go into your product descriptions. If you do not do this, your products or services will never appear in the results where people search for the things you do. Yes, they might find your site, but you are wasting your time if they cannot also find your products or services.
- Add Local Keyword Tags To Ads
Your ads should be tagged with local keywords, and you should make sure that you use as many of these local keywords as you can in each ad. People cannot find you if your ads do not target them, and that is why you must use your massive list of keywords to make a difference.
- Add Local Keywords To Videos And Video Descriptions
If your company is making how-to videos or explanations of products, you need to put these keywords in the descriptions for each video. If you have not done this, your customers will miss a big part of your marketing push.
As you search for the best local strategy, you need to use these tips to layer your local strategy so that you can be found by every potential customer not matter what they need or how they searched online.