An effective SEO strategy pays attention to both on-page and technical aspects of search engine optimization. However, a considerable number of business websites were found to be lacking in certain essential technical respects. The technical SEO doesn’t deal with the content rather it focuses on building a strong foundation which enables content to rank in search engines quickly and effectively.
Your website cannot rank well in search engines unless it has a sound structure. Addressing all the technical elements of SEO facilitates search engine crawlers to index content which, in return, brings more traffic to your site. Most of the leading digital marketing experts emphasize the importance of addressing technical SEO problems.
How can you determine whether or not your website is healthy in terms of technical SEO? Perform regular and in-depth audit on your site to ensure that search engines are able to crawl and index your site.
Why Technical SEO is Critical
Search engines are constantly refining the way they crawl, index, and understand information. However, they are still bots and cannot be perfect. If your website is not well-built in terms of SEO elements, search engines will have a hard time understanding what your site is all about.
Before creating and publishing amazing content, make sure your website has a strong technical SEO foundation. There is no use of great content if search engines are unable to index it. Do you think you can get organic traffic to your website if it doesn’t show up in SERPs? In today’s competitive environment, technical SEO problems can have a devastating impact on your business.
Resolving technical SEO problems will help your audience find and navigate the site. It will increase traffic, improve rankings and user experience.
Elements of Technical SEO
Over 50% of traffic on your site is likely to be organic which means that most of your traffic visiting your site because they find your appearance in SERPs the most relevant to their problems. Neglecting technical SEO problems will disappoint both users and search engines. When your business success is depending on your site, make sure your site is spot on in the following areas:
- Page Speed
Site speed is a measurement of how fast the content on your site loads. Google has listed site speed as one of the ranking signals. A slow page speed is probably one of the most critical technical SEO problems that negatively affect page indexation. In addition, pages with a longer load time lead to higher bounce rate. Businesses running conversion-based websites should take every possible step to increase page speed.
Ideally speaking, your pages should load in under 2 seconds. You can evaluate page speed with Google’s PageSpeed Insights. It is also important to check your website’s waterfall using GTmetrix and analyze how your website behaves as it loads.
- Responsive Design
Google has already emphasized the fact that responsive design is their preferred mobile configuration. In the mobile-first era, having a responsive website is a must; it improves user experience on all devices and helps you perform better in terms of SEO. Test your website on different devices in order to find out issues that can damage the user experience.
- Site Structure
Having a flawless navigation throughout the site does matter. Study the overall organization of your pages and how easily your visitors can move from one section of the website to another. Minimize the number of steps a user has to take in order to reach the desired point. Create easily comprehensible categories of pages and organize content make it easy for visitors to engage with the business.
In addition, the pages on your site must be interlinked in a way that visitors reading one piece of content are seamlessly led to other sections. User experience demands that you built a strong website structure so that a user can easily find solutions. Remember, if your audience is happy and like to spend time on your site, search engines will prefer your site over your competitors’ sites. So, put efforts to optimize the overall structure of your site. Develop a hierarchy in a way that ensures critical pages are a few clicks from the home page.
Crawlability and Indexation
Crawl budget refers to the amount of time and resources search engines are willing to spend on a site. There are factors that can badly affect the crawl budget. Low-value-add URLs is the main reason why crawl budget shrinks. To fix this technical SEO problem, monitor the index coverage report and crawl stats using Google Search Console so that crawling and indexing issues can be identified and resolved. Also, analyze server log files to keep track of what Googlebot is doing on your site. Headless browsing is another way to study what the bots see when crawling your pages.
Related: How to find and fix 14 technical SEO problems that can be damaging your site
How to Make Technical SEO work
Making technical SEO work is a collaborative effort that requires developers, designers, and SEO experts to be on the same page. The focus of your team should be to provide an impeccable user experience to your audience and make it easy for search engines to understand what your business site is all about. Fixing all kind of technical SEO problems will make things easier for you down the road. Hire reputable digital marketing and SEO experts and have your site thoroughly examined.