Writing SEO content is very important for attracting traffic to your website. This is because your content will decide the future of your business and you need to write in such a way as to make people curious about your business. This is especially true for contemporary times where most people visit websites for getting most of the information that they want.
There are many ways in which you can really write good SEO content for generating traffic to your website. But in modern times, it is no longer possible for you to focus on just getting traffic; you have to focus on the audience that has certain parameters when it comes to selecting the website that they like. So it becomes important for us to know these parameters so that we can write better content that suits SEO needs.
This article helps you learn the ways in which you can write good SEO content for 2019 so that you can attract the audience in the best way. It also helps you learn the new trends that are evolving in the ever-changing sphere of digital marketing. This will help you learn the new tactics and strategies that must be used in order to be more successful in this important field. Sanjay Jhunjhunwala is an avid digital marketing blogger based in Kolkata who will help you get solutions to all your problems.
Read on to find out the tricks that you can utilize to generate better SEO content for 2019.
1. Right Keywords for Right People
The audience will play the most important role in shaping the future of digital marketing in 2019. Keeping this important point in mind, it becomes imperative for us to find out more about the people who are reading our websites. For this, we need to learn about the tastes and preferences of these people and what they expect from you.
You need to write blogs for them using targeted keywords. Targeted keywords basically mean the terms that they will most likely use when searching for something specific. For this to be successful, you need to conduct extensive research on keywords and topics that will help you provide your writers with the basic raw materials needed for creating exquisite articles.
Hence, you need to write the right keywords for the right people.
2. Good Readability
Good readability is the most important thing that must be kept in mind when writing content for SEO. This is because people will stay on your website depending on whether they have found the information that they are looking for. Dwell time is the time the reader spends on a particular website. If the dwell time is high, then it signals to Google that the website is good for the reader.
On the other hand, if the dwell time is low, then it will signal to Google that the website is of no use and the reader has returned to the results page as they didn’t get the information that they were looking for. Clarity, organization, logic, and simplicity are the four important things that can help improve your readability by a great deal. Hence, you need to focus on improving them so that your readers feel happy when they visit your website.
Hence, never overlook good readability when you are writing SEO content for 2019.
3. In-Depth Content
Google wants to increase the quality levels of the websites and so want writers to go deeper into the content. This will give the reader detailed information on the topic that they are searching for. They are doing this with the intention of improving the utility of websites. There are some ways in which you can increase the depth of your content.
The most common way in which you can do this is writing longer articles that take more space and write in a guidebook style of a way that helps the readers immensely. Research the topic from many facets and angles and use industry level journals that will help your reader get a better quality of information.
4. Reduce Loading Time
The last thing that readers want to wait for is the website to load. Hence, the easiest way to increase the satisfaction of the readers is to reduce the loading time to less than 4 seconds so that they don’t have to keep waiting. Most readers anyways spend less than 20 seconds in making a decision of staying on or leaving hence, it does not make sense to drive them away due to problems on your part.
5. Put Pictures
Most people respond better to visuals when they are searching for the information that they need. Hence, it makes sense to put pictures in your article that will definitely attract their attention. Once they get curious, they may stay back and read our website owing to the interest that has already been created. So ignore images and pictures only at your own peril. Don’t neglect them in 2019.
6. Stick to Facts with Proper Citations
Most people know that the information that is present in websites is not all authentic. So you can do something to impress them by showing that you are more credible and reliable than others. This can only be possible if you stick to facts and provide proper citations for the same. Then this will set you apart from the rest and will definitely stay in the minds of your readers for a long time.
7. Feature in Snippets
Featured snippets are the short bits of information that appear on the top of the first ranking Google search item. In this way, they steal the limelight away from the top ranker of Google. Hence, wouldn’t it be great if you could write in such a way as to feature in snippets like this so that you can have a better outreach.
This will help in increasing the popularity of your website in a very simple way. There are guides from Moz that will help you in this task so all you need to do is follow the instructions that are given in there for getting better results. For further information, you can also refer to sanjayjhunjhunwala.info.
From the above, it is clear that there are many ways in which you can write good SEO content for 2019. Just follow the above-mentioned tips and guidelines that will help you achieve this goal in the best way this year!