Some of the most important issues in the world of marketing in the last century were involved with media that are completely different than today. Yes, the television still exists, just like the radio and the newspapers, but they are so different and so less important than some other features, that the world of the marketing is unrecognizable.
Today, the most important tool in the growth of your business is the internet. Half of the world’s population is connected to the internet and almost everyone from the countries in the western world. Knowing that this population is the one that is the most important for sellers and business owners, we can easily say that everyone’s online. See some stats about this here.
That explains why internet marketing and optimizing your webpage should be a top priority. Arkansas is a country where almost everyone has internet access and every company owner must pay the most possible attention to these details.
What is needed for the best business growth is using SEO for your website? If you don’t know how this should be done, take a look at the points below and learn all about it!
What is SEO?
This is a question that is often asked on the internet by regular people. SEO stands for search engine optimization. It is important for your visibility on the internet and the search engines. You most probably googled something in your life. You’ve noticed that there are some results for your search and there are more pages below.
The important part of the optimization is to make your page appear as higher as possible in the results. If you’re located on page 2 or below, you’re not doing a great job.
Lately, Google and the rest of the search engines are paying a lot more attention to the location of the companies. This means you need to make your page location clear and whenever someone needs something that your company offers, your brand will be the one that will be shown first.
However, if you don’t do the SEO, you won’t be the first out there. Someone else will be in your place and they will get all the customers. Why give your money to someone else, right? With just a little effort and doing a good SEO job, you can become very successful.
What needs to be done?
When you hire an SEO specialist, they will do everything that needs to be done to make a perfect job. Still, some things are more important than others. For example, if your business is located in Little Rock, Arkansas, you need to make sure that you clearly explain this to your customers in some of the blog posts and on the main page of your company.
This is going to make the search engine bots connect the customers looking for something in Little Rock to see your page first. If you’re selling donuts in this city and someone searches where they find some, you need to give them a clear explanation that you’re located near them.
If you don’t the search engines will show the nearest place of someone else who does the same thing as you. The bots can see the location of everyone searching and they are connecting the people to your business based on the place they live and the place you do business. Of course, this means nothing for big corporations like Coca-Cola or Pepsi, but for a smaller business that depends on the location they are working, this is something that can be very valuable.
There’s a great example of a small entrepreneur who just started its business and made a fortune in just a few months by simply optimizing the web page. No one else in the neighborhood had what she did and it seemed that a lot of people are searching for services that she offered.
What she did was a simple hair styling at your home. No one did the same and no one advertised online from the area. Very soon, she took over the business and was booked for weeks. All this thanks to a good location SEO work that a person specialized in this did.
Can this work for everyone?
Yes, almost everyone can benefit from this. We say almost because sometimes the business is full of companies doing the same. For example, if you have three pizza restaurants in a city of 10.000 people and they are all connected through the internet with their customers, you can’t expect magic. Sure, it will help, but the competition has already built its reputation.
However, you can’t lose doing this. Especially if you’re starting a business in a city that is bigger and the people there need something you’re going to offer. Unlike before, today’s marketing is much accessible to everyone. You can get your products to the eyes of the customers with just a few clicks through social networks.
Everyone has Facebook or Instagram today and this makes it very easy for social network specialists to get your products close to the buyers. All this can be done better with optimizing your webpage and creating a perfect internet store where people will come to buy without even leaving their homes and looking for your store on the streets. See how many people are using social networks on the link: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
So many online stores made millions by working without even having physical stores. They purchase the goods they are selling online and also sell them online. There’s no need for the physical presence of neither the customers nor the sellers. This is called affiliate marketing and it is something will work on some other time.
SEO is important for every business. Even giant corporations are higher top-notch companies to handle this for them. Smaller companies and young entrepreneurs can befit by location-related SEO. If you have read everything above, you understand why this is so important.