It is of course the era of the application. Whatever requirements we have, there comes an app to serve specifically to our requirements. Well, the world behind these applications is a bit technical, which makes it important for every mobile app marketers to know these techniques. When it comes to app ranking, there are certain ways that marketers can opt for. Here is a brief on all the important guidelines.
Ways To Rank Apps Over Search Engines:
Offer What Customers Are Looking For
It is important to be in the race in order to rank your application. And, the job can easily be accomplished if you know what to serve. This also makes it easy for the marketers to have a closer look at the competition. Thus, opting for surveys time-to-time is very much important owing to the fact that it helps every marketer to remain well informed. Additional researches can also be accomplished by keyword searches, competition targets, and the strategy to opt for.
Opt For Product Description With Proper Keywords In Place
Keywords are important to rank your app as users will always search for their queries with the specific set of keywords. Additionally. Users can also be attracted towards a compelling product description. Try to make your product description more like a call-to-action for the potential customers. Along with inserting the keywords properly, educate the users on why they must give it a shot to install your application.
Choose A Meaningful Product Icon
The visual icon of every application is the first interaction of the users with the app. This is enough for an app icon to be impressive enough for the users. If possible, design an app icon in resemblance to the app. App Store & Google Play have their preset standards of designing the application icon. For iOS, the icon size must remain 1024*1024. For Google, the prescribed size is 180*180. There are certain other recommendations too that developers must keep into the mind to design the app icon for the respective stores.
Opt for Outside Promotion To Increase The Traffic
Once, the app icon has been designed specifically for the respective stores and submitted as well, it’s time for the promotions. App Store Optimization with the on-page techniques is one among the several tools in your mobile app marketing kit. Marketers can opt for SEO or search engine optimization techniques for adding more traffic to the application. Besides the practice, it is also important to have a social media presence with a compelling piece of content to help users know the importance of your app.
Update The App Frequent
Be it App Store or the Google Play, every store keeps updating its prescribed guidelines on how the apps should be designed. Therefore, it becomes important for app marketers to update their applications along similar guidelines. Not only updating the application is important but also the description, app icon, the review, ratings and everything that can entice the users towards the app. The end goal is to make your app popular among the users.
Wrapping IT Up
Backed by a proper understanding of app store ranking algorithm, the tips prescribed above can help mobile app marketers to easily rank their applications in the app stores. With the proper understanding of these ASO practices, you can easily make a bullet-proof ASO strategy that will actually do wonders for your application. Therefore, do practice these strategies in order to catapult your app the right way. The rank of your application matters when it is about providing visibility to the app. And, thus opting for the best strategies could help you win the battle without struggling much.