What is AMP in website?

With the increasing use of mobile these days, every business tries to provide better mobile experience to the users. Some websites take a long time to load on a mobile browser. However, to help overcome this problem, the Accelerated Mobile Page (AMP) has been designed. AMP allows users to get sites quickly loaded on their mobile platforms. AMP helps the businesses to create mobile-friendly content that can be easily loaded at a faster speed.  AMP has three essential elements, namely, HTML, JavaScript, and Cache.

AMP is the latest technique that is developing websites to perform better. Even if the content of your website has an image, videos, and audios, AMP helps in loading them faster on a mobile browser. Moreover, to accelerate the mobile speed of your website, AMP is the best option. AMP helps in increasing your website performance on the mobile browser. Even when a user has low data, he will be able to load the web pages that are AMP optimized.

Importance of Accelerated Mobile Pages (AMP)

However, to be a part of the competitive business world, organizations are busy searching for options to make their website better. In this situation, AMP has become another way to enhance your business website.

User Experience

Use of mobile is on the rise. More and more people are using mobile phones for all their personal as well as professional works. Most people connect with businesses through their smartphones. But having a website that takes much time to load on mobile can be harmful to your business. To ensure that your customers can connect faster with you through mobile browsers, using AMP is the best option. AMP helps in making your web page more attractive. With AMP, you are sure to give your customers a better mobile user experience.

Increase Speed

Delay in web page loading by seconds can lead to a substantial percentage decrease in your conversion rate. AMP increases the speed of loading your website on mobile. It helps the user to enjoy your web pages without having to wait much. Higher is the speed of your website, and more will be your website traffic. AMP helps you attract more visitors and increase the chances of more conversion rate.

Reduce Bounce Rates

With slow web pages, bounce rates are sure to be high. But AMP helps reduce the bounce rates of your website. With AMP, you are guaranteed with more top speed and enhanced user experience. This reduces the bounce rates and increases traffic for your website.

Increase Traffic

Increasing loading speed and improving browser experience helps you attract more traffic for your website. AMP helps in increasing your website traffic by reducing the loading time on your mobile browser.

Increase Ad Views

AMP has the potential to enhance the use of images and banners on your website. This helps the AMP optimized web pages to publish more ads. It increases the ad viewing rate due to the fast loading speed. Ultimately this helps in increasing the revenue of your business.

Increases Server Performance

AMP also helps in reducing the load on the server of your web page. As massive traffic is generated for your website through the mobile browser, your server gets free. Now, this helps in increasing the overall performance of your server.

User Analytics

AMP may also provide the analytics facility. AMP is very useful in maintaining user analytics. Through AMP, you can make a note of the repeat users, new users, clicks, conversions, etc. It also helps your business in link tracking and counting your visitors. AMP analytics help provide insights into the overall performance of your business. Having access to such vital information can be very beneficial for your business.

Ranking

As AMP increases the loading speed of websites on mobile, it has positive impacts on mobile ranking. When you have quality content coupled with the high loading speed, your rankings are sure to improve.

Gain Google’s Priority

Enhancing user experience has always been a priority of Google. Google provides better visibility to that business website that offers a better user experience. AMP is proved to help give good quality experiences to the users. Hence, Google favors those organizations that use AMP. AMP websites are likely to get more Google priority over other business that has not employed AMP. More is the speed, and more is your preference.

With a faster website, your business is sure to have high conversion rates. Once you implement AMP, you are sure to reap its benefits for a lifetime.

Designing a website requires effort and time, in addition, getting in ranked on the search engine results page can be even more tedious. And that is why it is of no surprise that there is a demand to hire a web design company to help do all these things for them.

With so many websites out there in the market, one really needs to be serious about providing the best user experience for their target audience. Competition is indeed high and thus if one does not offer a smooth and memorable user experience in their website, they will sure to lose out in the long run.

Simple Layouts

The first tip that we would like to offer is for your website to offer a simple layout to your user. A complicated layout would make it more difficult for users to look for the information that they are seeking, which in turn will affect user bounce rates. Keep your page uncluttered and make navigation smooth and easy. Ensure that your menu bars are within reach and easily accessible.

Split Up Your Landing Pages

The rule of thumb is not to clutter too many information into one page, thus do not be afraid to split up your landing pages that are customized to your various product or service groups. The great thing about doing that is you have more ‘space’ and free play to cater to your target audience. You can start by thinking about the different products or services that your brand offers or customize the various landing pages to meet different needs.

Offer Free Resources

Other than enticing your target audience to engage you for your service or to buy your product, the next thing that you should consider is to offer valuable resources in your website for free. This not only increases your website’s perceived value, but it also helps to contribute to better search engine rankings.

Mobile Responsive

In addition, ensure that your users enjoy a good user experience in your website on desktop and on their mobile devices. Ensure that your website functions well across platforms.

Consistent Colour Theme

Avoid incorporating too many colour themes in your website. Using too many colours can be a turn off for your users or even a visual overload. Stick to a simple colour theme and focus your efforts on incorporating quality images on your website.

Easy To Read Fonts

If you want to appeal to your target audience with your content, do use easy to read fonts. Stick to having a maximum of three different font types. Incorporating too many fonts can actually serve as a distraction.

Straight Forward User Journey

Lastly, make navigating in your website an enjoyable experience by adding appropriate call to action buttons and internal links to ensure that users are given the option to switch to the other internal pages.

More and more companies use social media platforms for their marketing. Whether this strategy has advantages for your company and what they could be, read in this post.

More and more companies from different industries are setting up groups on Facebook, communicating via Twitter, having a corporate blog or providing company information in a social media newsroom. In this article I would like to introduce five advantages of social media marketing recommended by Pilates Digital:

1. Social Media Marketing – Lean forward instead of lean back

In marketing one is used to dealing with large numbers. Social media marketing does not reach as many users as TV viewers or newspaper readers.

For this, the content in Social Media Marketing has active users. The contents are selected deliberately. The users are motivated to deal with the contents and therefore have a higher comprehension. They do not let themselves be sprinkled but are active and interested in the matter.

2. Social Media Marketing – dialogue instead of monologue

In social media marketing, users have the opportunity to get in direct contact with the company. Entries on the Facebook fan page, questions about the Twitter account, comments on blogs and topic pages – you can not communicate more directly.

Social media know-how is important here – otherwise this openness can backfire. But if you know how to deal with it, it can be exciting and helpful for the company and also for the users; because users swap lively on the Internet – whether with or without companies.

3. Social Media Marketing – Word of Mouth

Exciting information and interesting news are actively passed on in social media marketing. On social networks, in forums, on Twitter and on your own blog. Users of social media applications are excellent multipliers, innovators and early adopters. With proper means and content you promote the exchange.

However, initiating a network effect is not so easy. Endurance and smartness when pushing one should already bring.

4. Social Media Marketing – SEO Performance

Social media marketing activities, if used correctly, have an SEO effect. When social media is built on links. Cross-marketing between the individual applications lends itself and increases discoverability. Link the blog to Twitter and Facebook, link to the site in youTube videos and and and. Properly done, this promotes the findability of the company in search engines.

5. Social Media Marketing – image-building homemade

For many communication measures, you first have to bypass gatekeepers (such as journalists) in order to reach the target group. Social media marketing does not have these hurdles. People communicate directly with people. But there can also be a danger here. Small rash statements can make waves in Web 2.0.

Gone are the days when Facebook and Twitter were considered to be the only successful social media marketing sites. Now, it is that time of the year when Instagram is in the game and has now become a complete powerhouse amongst the social sites. A lot of things have been changed this year and Instagram is now on top right now because the user engagement at this site has increased massively over the past few years. Statistics have shown that right now almost 800 million people are actively using this site and it is said that this figure will soon reach to billions this year. Now, 80 million is a big figure and if it goes to billions then obviously there is no chance that Facebook and Twitter will come near the effectiveness and success of Instagram.

Now, you might be wondering that what exactly are those factors that make Instagram such a big success because 80 million is a lot of engagement. Well, in order to make you understand all of this we are here with a few stats that all the marketers should know.

1-Instagram photos generate a total of 36% more engagement than videos

Videos work great on instagram but only if the content of the video is extraordinary and also there are high chances that people watch a video and then scroll without tapping the like button. On the other hand the pictures and the images that get posted on instagram, they get 36% more likes than the videos and we’ve mentioned the reason why this happens. Now if you want to get high quality Instagram views then definitely you should start by posting good and valuable images that can easily grab the attention of the users.

2-There is more engagement of Instagram users on weekdays

There has been a lot of talk on the perfect time to post content and people had different answers to this question but after a short research, we finally got an answer that the perfect days to post content on instagram are Wednesdays, Thursdays and Fridays. And as far as the timing is concerned then research showed that 5am is the perfect time when there is a lot of engagement seen on instagram maybe because people wake up at that time and check their feeds.

3-The average monthly follower growth of Instagram is 14%

Now it is simple that when it comes to Facebook, people prefer to know a person first and then add them but this is not the case with the instagram accounts. Here if you are posting some seriously good content, using hashtags and participating then consider your job done here and you will get noticed automatically. So, this is the reason why the follower growth on instagram is 14% and this is way too much than the other social media platforms.

4-Post with hashtags get 12.6% more engagement than the one with no hashtags

When marketing on instagram, know that hashtags are your best friend and they can change the course of your marketing game. In other words your hashtags are crucial and they matter a lot when you are posting something. Moreover, you are allowed to do 30 hashtags per post and that is the best way to get highlighted so why don’t you use all of those 30 opportunities?

These are the 4 major stats that would matter a lot to someone who has to step in the Instagram marketing game. Follow the rules, use the tips and see how things work in your direction.

Instagram might be extremely efficient, however it’s important to be good about how you utilize it. That is the place Instagram hashtags work so nicely.Hashtags assist you handle and search for applicable content material on Instagram. They make it easy to your target market to seek out you and add curiosity to your shares. One Instagram research confirmed that including not less than one hashtag to your entire Instagram posts will, on common, generate over 12% extra engagement.Increase Your ReachThe nice issues about hashtags is their functionality to get to a variety of individuals that will have completely nothing to do together with your account and do not particularly observe you on Instagram.

How Do Instagram Hashtags Work?As an example a consumer searches for the time period ‘gardening’. Instagram will present all the most recent posts that include the ‘gardening’ key phrase. Through the use of #gardening as a hashtag in your posts, you’re telling Instagram to place ahead your submit every time somebody lookups that time period.Hashtag your entire posts with associated key phrases. Use phrases and phrases you assume Instagram customers can be trying to find. All the time use the # image earlier than the phrase, use no punctuation, hold it as brief as potential and use letters and numbers.The Finest Hashtags For InstagramThrowing up haphazard hashtags throughout Instagram will not work the magic for you. You may need to rigorously pick the most effective and hottest hashtags to achieve to the correct viewers for your online business. They need to be applicable to the key phrases searched by your goal market, and you may must regulate which of them carry out finest for you.It is going to take time to seek out the most effective hashtags to make use of. Some methods embrace:

Take a look at the hashtags your rivals use frequently to market their enterprise.

Take a look at numerous hashtags and consider your outcomes.

Use an app for hashtag concepts (like TagOMatic).

Making The Most Of Trending Hashtags

When an occasion happens, a hashtag is usually created. In the event you can affiliate your submit to the hashtag, you are extra more likely to get seen by those that are following that particular information merchandise.The secret is to look at for when a sure hashtag seems to be in style, and submit content material utilizing that hashtag to benefit from the big variety of viewers the hashtag is receiving.Within the Instagram search engine, search for different hashtags which might be corresponding to your web page. Use these hashtags once you submit new content material. That is one other means of reaching out to Instagram customers which might be nonetheless on the positioning, however do not observe you so wouldn’t have seen your posts in any other case.

It is no query good Fb advert marketing campaign is an effective way for any enterprise to succeed in what might appear to be the farthest of markets. Other than that, it might additionally make potential prospects which can be really close to you conscious of your organization, rising possibilities of gaining a loyal native following.Earlier than exploring this complicated facet of the advertising and marketing world, it is vital for a corporation to know what it is about and what its targets are with the marketing campaign. With that, listed here are some questions chances are you’ll need to ask your self earlier than committing to a marketing campaign through Fb Adverts.What Precisely Do You Want to Obtain With the Marketing campaign?Answering this query earlier than the rest is essential as a result of it units the general path of your Fb Adverts technique. Do want extra site visitors? Extra conversions? Extra gross sales?

By answering this query, you set the bottom for the whole lot else. On the first degree of organising your advert, it’s essential set whether or not your marketing campaign is for

Consciousness,

Consideration, or

Conversion.
You can’t decide one if you end up unsure why you are setting it up within the first place.Do You Know Your Viewers?Any marketing campaign would require a target market with the intention to be established and run correctly. You must know which viewers you are going to set your deal with.Fb Adverts has a characteristic permitting you to focus on your required market based mostly on demographics and curiosity. You may’t present enter except you’ve got a transparent understanding of who you need to promote to. With out this enter, you can not count on a considerable output.Know the placement, gender, age, and language of these you want to invite to what you are promoting. This is not only for the Fb characteristic, both. Figuring out these items directs what content material you are really going to place in your adverts. Subsequently, it is possible for you to to determine how, when, and the place you are going to put up these adverts.How Do You Plan to Heat As much as Your Viewers?With all that cleared, now you can focus in your adverts and the way you intend to make use of them to make your supposed market able to transact with you.Is offering free content material on your viewers a viable choice in relation to the enterprise you are in? If that’s the case, alongside along with your adverts, chances are you’ll need to usually put up academic, interactive, and/or entertaining content material as effectively. That is to assist set up a reference to them.

Is giving reductions an choice? If sure, then it would be a good suggestion to lure prospects in with promos and favorable offers.Along with gaining preliminary consideration (and gross sales, hopefully), it is vital you re-target those that’ve already visited your web page. You already know that they are enthusiastic about what you are promoting. Their consideration plus new guests’ consideration all make for a larger probability at revenue.A Fb advert marketing campaign may very well be the subsequent large step for what you are promoting. Should you do it proper, might repay in publicity and buyer loyalty. As soon as you’ve got received these questions answered, the subsequent finest step to take is to get group of social media entrepreneurs to deal with your marketing campaign. Work with this group and also you’re effectively on the highway to success.

Pinterest is not only a social media web site the place girls share product photos. It has over 150 million lively customers, each female and male. Pinterest supplies entrepreneurs, bloggers and companies giant and small with a worldwide attain.Pinterest capabilities like a digital message board. You “pin” footage to “boards” that you just generate. Every board concentrates on one particular matter or topic of your selection, and all the pins on a specific board are categorized as that space of interestSo how can Pinterest work for your enterprise?Take Benefit Of Picture HeightPinterest routinely scales all photos you add to a particular width. Nevertheless, the peak is as much as you. The pictures which soar out on Pinterest are these that are taller. Picture dimension issues an important deal when your prospect has many various items of content material to take a look at. Taller, vertical pins carry out higher on Pinterest than shorter pins.

Present A number of Merchandise In A Single PinMake a picture that includes a number of objects that you just provide or promote. This provides worth to a person pin by displaying a number of choices, services and products. You’ve gotten a greater probability of partaking and interesting extra customers by exhibiting a number of choices. There are many free picture instruments that you need to use to create these sort of photos.Embrace Textual content On Your ImagesThe overwhelming majority of pins on Pinterest are simply illustrations, images or photos. Whenever you add textual content on prime of your photos, it makes them soar off the web page. Analysis exhibits that photos with a textual content overlay persistently drive extra engagement than photos with out textual content.Write Descriptions Add descriptions together with your photos once you add them to Pinterest. Research present that footage with descriptions of 200 to 300 characters (about 50 phrases) have been probably the most repinnable. Embrace your key phrases phrases in your pin descriptions.

Use Extra Gentle Coloured Photographs Analysis exhibits that lighter coloured photos are repinned way more usually than darker photos. Pink tones and colours are additionally extra prone to be repinned than photos which might be primarily blue. Remember that very darkish or very gentle photos don’t draw as a lot engagement on Pinterest as these with modest coloring.Do not Overlook Your Key phrases Pinterest recommends utilizing 20 to 30 key phrases together with your promoted pins and Pinterest adverts. Embrace important key phrases, associated phrases and long-tail key phrases as effectively, and use the 20 to 30 phrase suggestion.