Category: SEO

As the world is moving with the help of technology, the old method of marketing is slowly losing its effect. People are becoming more dependent on digital marketing as it is the easiest way of growing the name of a business. Most businesses have taken the help of digital marketing to reach a larger audience.

Many small businesses have understood the importance of this marketing skill and hired digital marketers who helped their business grow online. The online growth of a business helps to target a larger audience. This is not possible in the old marketing method. Here are six reasons that can help you understand the importance of digital marketing for your business:

Cost-effective

Digital marketing is the cheapest method that can help in the growth of a business. One does not need to spend huge amounts of money on marketing. A person can either use an authentic digital marketing website or hire a digital marketer to help in the growth of the business online. These people help to understand the online market trends. Then they use online websites that talk about the business, thus reaching a larger audience.

Better Communication

Digital marketing promotes better communication between buyer and seller. The seller can use social media sites to talk to the clients and understand their needs. The customer can also communicate their problems and get solutions faster.

Target Audience

With the help of digital marketing, businesses can target the correct audience. Email marketing or social media marketing helps to reach the right audience who are interested to know about the business. This helps the business to earn its name in the market quickly.

Mobile Marketing

These days most people are on their mobile. Digital marketing helps companies to be more interactive and responsive on mobiles. The audience can easily talk about their wants and the businesses will cater to their needs on mobile. It is easier and seamless to use digital marketing as that helps in better mobile marketing.

Influencer Marketing

Digital marketing also includes influencer marketing. This helps to influence the customers’ knowledge about the business. By using social media sites, the business can spread its name everywhere. People will become more aware of the business as they will see its name on all social media sites.

Better Revenue

When digital marketing is done correctly, businesses usually witness a growth in their revenue as it reaches the right audience. Digital marketing can help businesses earn more profit, unlike traditional marketing.

Wire Delta can help businesses with their digital marketing journey by understanding their needs

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As an entrepreneur in Portsmouth, you are surely aware of how tough competition is in the business industry that’s why you must have a competitive marketing specialist in your company. This person should be able to help in planning and enhancing strategies to increase your sales or encourage potential clients. So I guess you will be needing experts in SEO in Portsmouth since this is where your company is.

I supposed you have an official website to showcase your products or services and this is indeed necessary no matter what business you operate because everybody is fond of online transactions nowadays. Even simple inquiries can now be submitted online so you will be left behind if your customers or clients don’t have ways to reach you through email or chat. Let’s say that this has become a trend in the industry and must be used as a tool to boost the relationship between owners and consumers.

In this case, you will need SEO specialists because they are also equipped with various skills in digital or online marketing, which would be useful in implementing techniques to promote your brand. These people know best about how your website can be a more effective platform in terms of attracting consumers and how to keep them. They are experts anyway, so if you are having a hard time promoting your company or when it seems like you don’t have people visiting your page, then learn how they can help you.

Search Engine Optimization

This refers to ways on how a webpage can increase its rank on various search engines, such as Google which is a common platform used in different countries for research. The organic rank – click https://en.ryte.com/wiki/Organic_Search for more details, involved here is different from the usual form of advertising where you usually pay for a certain period. Your content has to be optimized to be listed on the results that a user is looking for when finding topics or information.

Through an expert, your target viewers will be able to reach you via search engines and this will likely happen after setting up and optimizing your page. It sounds easy but without the required skills, achieving the desired result would be impossible that’s why we have firms offering their services. With your site being optimized, consumers will feel more confident that your content is reliable enough and that’s how you can earn their trust.

Now, if you think that this can help you manage the competition in this industry, then start optimizing your company’s website. Once the traffic started getting heavier on your page, it means that visitors reached you through search engines. This only shows that the specialists were able to achieve their goal and successfully listed you on a higher rank since you became more visible to the users.

How it works

Without in-depth knowledge and skills in search engine optimization, you may find it complicated to deal with the processes on how you should apply this strategy on your company’s official website. Indeed it would be a tough task for a beginner that’s why he needs to learn and master this to be an effective tool for marketing purposes. It is not simply about creating the page, writing the content, and designing it because this will be used as a platform where viewers or users can get relevant information and make transactions at the most convenient time.

Optimizing on-site is very important because you have to deal with the technical things that you can work on, such as setting up and updating necessary information about the brand, products, services, and location which can be used in crawling. These will be stored in various search engines that’s why expertise in structuring for navigation, speed in loading the pages, and the quality of the content posted with the keywords, are required. Anyway, these are just the basics but are also essential factors that one must work on thoroughly to rank up and be listed in SERPs.

Another factor to deal with is optimizing off-site which means that other things must be done to help in maintaining or improving your rank. You should also work on increasing the rating, popularity, reviews, sharing your content, relevance, and authority which can be established through other users or sites because this affects your rank. If the result of those human activities is positive, then Google ranks you up and your target viewers will turn out to be potential customers or clients since they will find you trustworthy, and this will lead you to have a better profit.

How will SEO affect your website?

Since SEO is an inbound type of marketing technique, it would be easier for viewers to locate you when they need to find you and to get information that they want from you. Let’s say that with this strategy, you are helping the viewers by providing useful resources and high-quality content without making them uncomfortable because it is quite annoying to receive spam emails or cold calls. I guess it is better to let users find you and be accessible when that time comes because that would be more convenient and it is the time when they need your product or services.

With an SEO-optimized page, you can get more chances of having visitors because viewers trust SERPs so they always click the links on the list and that will lead to your pages. A user will not easily click any ad shown on the sites they open because they fear phishing, scamming, and viruses, instead they search and choose from the organic result. That is why keywords are essential in optimizing your website since these will be used in searching and without these, it would be difficult to find you.

By the way, you should also allow readers to find you from other reputable websites through links so you should build relationships for this to work out. These links could be from reviews, blogs, and local websites, as well as, various social media channels. Indeed this strategy can help you generate or maximize traffic so you can consider it as an opportunity to promote your brand.

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Are you looking forward to starting a business of your own?

Do you want to be your boss?

Do you want to quit all other activities and start something that would be good for your learning and earning both?

Then here we are to tell you that there are a lot of small businesses that you can choose from. But the best thing to do is to start a business that is in trend and that is sure to generate the best earning for you as well.

Yes, we are talking about the SEO or search engine optimization business like SEO Services Johannesburg. It is one of the most successful businesses these days because this is the world of social media and the internet and staying at the top of search engines is what promises a good business. Companies need SEO all the time so they will require SEO providers for sure.

But starting SEO Services is not a piece of cake. You have to be professional in your approach and you need to know all the tips for the start-up.

This post has been made for this purpose entirely.

So that you can take a look at the tips and know-how you are going to start the best business for SEO here in Johannesburg.

  • Learn all about SEO

You do not have to be someone who does not have any idea of SEO and still he is there to start a business about it. first educate yourself on what SEO is, what are how it can be done and what strategies you could follow for your business to go in a good direction.

  • Create your website

Instead of now searching for the orders, first, build your website and implement all the SEO-based techniques on it. this will tell you what SEO is and how you have to move in your business.

  • Practice practice and practice

Now that you have learned about the techniques for SEO, it’s time to practice it in full on the website that you have made.  Get all your skills honed by implementing the SEO techniques and practice them more and more.

  • Search for the clients

Next, you will have to search for real-time clients that want to get their websites optimized for the search engine and the internet. You can get the clients from various freelancing platforms as well but today, their platforms have gone to a level where there are too high expectations of the clients.

  • Spread the word

The next thing to do is to spread the word about your business into the market. For this, you can use social media platforms and other means for marketing. Once people know that you are in the market, they will start sending you the SEO tasks. At the start, give some discounted packages to the potential clients so that they will help you with gaining a good name in the market.

Based on these simple and easy tips you can start a new SEO-based business and enjoy its perks.

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As a marketing channel, SEO is often overlooked by many companies due to its complicated nature. Because it requires you to optimize your website specifically for search engines such as Google, SEO forces companies to make change to their websites that they may not want to make for aesthetic or practical reasons. As such, many companies run to paid ads through Google or social media to generate leads for their company without having to make any changes to their website. While this may sound simpler in theory, in reality it is a lot less cost-efficient than SEO and is also more akin to renting a house instead of building one from scratch.

For SaaS companies, who are used to building their own software solution from the ground up, SEO is a no-brainer. Most SaaS companies have developers on staff or contracted out who actually build software, and therefore can also easily make SEO optimized changes to a website. SaaS companies also often have niche appeal, and are often targeted toward a particular industry. While not every CRM can be Salesforce, for example, many CRM companies focus on particular fields such as construction, event management, or even catering or hotels.

Because of this technical expertise and niche focus, SaaS companies can benefit immensely from an SEO SaaS strategy. In doing this, SaaS companies can make technical changes to their own website based on comprehensive keyword research. This allows them to assign a particular keyword or keyword group to each individual URL on their website. For SaaS companies, who unlike ecommerce companies don’t have to have thousands of product pages, this is extremely helpful and is just the kind of data-driven approach that software companies love.

In utilizing their expertise, SaaS companies can then take a strong look at what their competitors are doing and what target keywords they are ranking for. This can be done through competitive keyword research and keyword gap analysis, which allows a website to compare its ranking to another website. This is not only useful in getting a better handle on a SaaS competitor’s ranking, but also getting a better handle on their software itself and what its offering potential users.

This can allow SaaS companies to prioritize their keywords, and do analysis around several different categories which include product-based or solution-based keywords (an example being ‘hotel CRM’), features, integrations, and competitor or alternatives. This can be helpful for nascent SaaS companies that are looking to siphon off a certain amount of users from a much larger but also more generalized competitor, such as Salesforce or Hubspot for a CRM.

Investing in SEO not only can help SaaS companies better focus their own software development efforts, but it can also allow them to become active partners in their marketing and customer acquisition efforts. In working with an SEO company that is specifically focused on SaaS businesses, or even just outsourcing an SEO technical audit and then using their own developers to implement the recommendations, SaaS companies can utilize their technical expertise and meet potential users where they are at. This is not only helpful in trying to figure out new features for their software, but it can also be helpful in trying to refine what the SaaS company offers to better match user intention in search.

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If you want to stay ahead of the game in your business sector or field, organic SEO services can amplify your message and get more eyes on your website. However, this type of SEO is different from paid advertisements, and it takes a lot of time to develop. That’s why you need a good team on your side who understands what small businesses need and how to bring your company to the top of the search engine rankings.

Don’t go it alone! Getting professional help with your SEO can save you plenty of time and money in the long run. In addition, there are tons of benefits of choosing a professional team that understands the ins and outs of SEO.

You Can Get Long-Term Traction

Organic SEO is a long game. With paid campaigns or pay-per-click, you’re buying advertising space right up at the top of Google’s search engines. While this is a great way to supplement your SEO objectives, the ads go away once you stop paying for them. On the other hand, organic SEO gives you long-term traction and helps Google naturally promote your site in its search engine rankings.

Since achieving these coveted positions at the top of the search engine page can be tricky, you’re better off getting a professional team to help.

They Can Explain Analytic Reports to You

Good organic SEO campaigns hinge on analytic reports and algorithms. So naturally, not too many laypeople understand how to read analytic reports, which is where the experts come in. They can explain your analytics to you and help you to make important changes to your campaign. This will make it far more effective in the long run and saves you a lot of time and money.

You Can Stay Ahead of Changing Trends

SEO is constantly changing. Google changes its algorithms all of the time to thwart people who are looking to game the system. Because of this, organic SEO is a very sophisticated and challenging thing to understand. You also need to know what you can, and can’t do, to promote yourself. Search engines like Google and Bing look down on websites with lots of keyword-stuffed content and other grey or black hat tactics.

Professional SEO services companies will help you understand these trends and work within them to promote your business effectively.

They Can Help You With Both On-Page and Off-Site Optimization

On-page and off-site SEO are both important. On-page SEO refers to the things that you have on your website, specifically coding and content. It ensures that your website is up to scratch, relevant, and responsive. Off-site SEO is a little trickier. It involves links from other websites or even social media. For your online presence to be as effective as possible, you need both on-page and off-site SEO.4

If you’re ready to take your small business to the next level and start generating some serious sales, contact Anthem Software to improve your organic SEO and maximize your company’s ROI.

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In today’s digitally controlled world, one of the most important steps is to create a compelling website for your business This is a necessary foundation in order to build an online presence as well as grow your business. When people come to your site, you can potentially learn more about them, and you can turn them into an advocate, partner, or client. If any of these things happen, then it is a win.

So, how do you get these visitors to your website? Well we have provided you with some approaches to help drive site traffic.

Optimize your website for organic search

Many business relationships are formed after someone types a word or phrase into a search engine, like Google, to find a website. This is organic search at work. So when you are equipped with the search terms people use to find your website currently, then it becomes easier to draw in more visitors.

These terms could be specific to you, like a brand name or product name, or, they might be attributes or benefits like “all natural,” “free delivery”.

In Google Analytics, you can view what terms your website visitors have used to find you in the past, and use those keywords to help you optimize your website content. It can also be instructive to take a look at the terms your competition uses on their websites, in social media, or in emails.

The keywords you focus on should be the regular words a person would use when searching.  This requires you to think about how your customer would describe your business and what you offer them plain, simple terms. Then you will want to make sure that these words are used throughout your website. For example if your business is provides a service then you will want to make sure you have “[insert service you provide] near me.” When potential customers are looking for a service they tend to search the type of service and then near me. This can also apply to specialty shops, restaurants, and dealerships.

If you do this, then you’ll be on your way to search engine optimization (SEO). These tips can help you do your best work.

  • Make your website findable. Be sure your site has thorough descriptions of your offerings and their benefits, so that search engines like Google and Bing can surface them. Also, create a descriptive SEO title for your website. This can be added as you build your website and provides one more way for people to find you.
  • Leverage your website content. Blog posts, articles, audience testimonials, and other content helps improve your search rankings and brings visitors to your website.
  • Optimize your visuals. While search engines are much better at indexing words than visual elements, images and videos can help boost your Google ranking if they’re optimized for viewing on mobile devices. And, make sure every image includes short alt text describing the image to give the search engine a text alternative to interpret.

Greet visitors with a targeted landing page

Directing a website visitor to a dedicated landing page that features just what they’re interested in helps them engage with your website and your business. You can use audience data to create pages that highlight content tailored to website visitors’ priorities. This might be a special promotion based on the posts someone’s been reading, or updates on new features of a product they’ve been researching.

You can build this personalized messaging into your ongoing marketing by creating tags for your contacts. A tag is a label for a contact which can inform the content you serve up when they visit to ensure that it’s relevant.

If you build a landing page with a signup form, then you can create a tag for that page, so everyone who joins your audience there is tagged for future personalized email outreach. Tags help you easily send targeted emails, including everything from automated welcome emails for new subscribers to a series of campaigns that highlight links to content on your website.

Promote your site with digital ads

You’ve seen them all over the internet: ads promoting everything from online courses to sunglasses and much more. These ads are called digital or banner ads, and they’re designed to drive traffic to a website or a campaign-specific landing page. Even if you’ve never clicked on one yourself, they work because they can be placed on websites or blogs that attract a specific audience, like home project DIYers or outdoor enthusiasts.

On websites like Facebook or apps like Instagram, digital ads can be targeted to extremely specific groups, broken down by things like age, gender, interests, or education level. The data you have on the activity of visitors to your website such as what pages or products they looked at and when can help you easily build and manage ads to target people who are in-market for something you offer.

Drive traffic to your website with the use of email

One tried-and-true way to generate traffic is by email. This can be a powerful outreach tool to target and inform your audience and to drive people to specific pages on your website. There are 2 main forms of email promotions.

  • Email newsletters can feature useful information and promotions, like sales or events. They can drive audience members to your website to read an article or take advantage of an offer. While these might not bring you lots of new website visitors, they can be a powerful way to generate visits and sales from your best audience: those who already know you.
  • Promotional emails can highlight specific sales or events. For example, you might promote a wine tasting or a trunk show in your store, or a new video you’ve posted.

In both cases, you can segment your email audience based on data to send tailored versions of your newsletter or offer to the most receptive segments.

The most important thing in email is that you’re talking to people who want to hear from you, and you don’t have to blast the same thing to everyone, because you have access to data that allows you to send targeted content that’s relevant to each person.

Engage your audience on social media

Are you using social media to post the same content that you host on your website, such as articles, photos, or promotions. Did you know that in addition to amplifying your message, social media can actually drive website traffic?

The key is to select the social channel that works best for your message and is one that you can manage effectively. This will vary, depending on your business model and the audience you want to target. There are so many platforms that can offer you different audiences and different success with these audiences. If you decide to try your hand at multiple platforms like Facebook, Instagram, Twitter, and Tik Tok then you want to consider creating content specific to each platform. This can require a lot of work and time as creating platform specific content can be very time consuming.

Keep in ming that by building and maintaining your website you can then use that content in your social posts, which you can also create and publish on the platform.

No matter where you post, make sure that you drive users to targeted pages, so there’s a clear connection between what they saw in the social post and the link they click on.

GET TO THE TOP!

If you have questions or concerns about your online presence give Stratedia a call at 860.415.0430  or visit us online at stratedia.com. Were ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!

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Search Engine Optimization is the process by which the Google algorithm is utilized to work in favour of a certain website’s online content, that is optimized and displayed as the top result There are various SEO tactics that people need to master if they want to optimize their content. SEO marketing is the best method to increase traffic on your page or online content.

Here are five SEO tactics that have grown popular in 2021 and are helping online content to grow incredibly:

Apply Keywords At Correct Areas

It is important to put focus on applying the keywords at the correct places in order to increase traffic. The content should not be stuffed with keywords in order to increase optimization, the keywords should fit appropriately and maintain the flow of the content.

Write Content For Featured Snippets

Featured snippets are the highlighted areas that we come across at the top of the page while searching about a certain topic. It is crucial to frame the content properly and answer the question in an appropriate manner in order to catch the reader’s attention. Framing the content properly with the help of graphs and points is important.

Stay Updated On Google Algorithm

Google keeps changing its algorithm and it is important to stay updated about it if you want your online content to grow. Framing the content accordingly will help the page get more reach and access to a larger audience.

Focus On “People Also Ask”

People Also Ask is another SEO tactic that the pages need to put focus on. Writing and framing proper detailed content for the queries is crucial. People usually scroll through the questions to know more about a certain topic online. Therefore writing content for these questions can also help the page grow.

Create Content That Is Human Centric

It is important to frame content that has a more human centric approach in order to reach a larger audience. Writing content that is more SEO based is important but it is also crucial to consider that Google changes its algorithm often. Therefore putting less focus on the keywords and more on the quality of the content is an important SEO tactic.

These are a few SEO tactics that move the needle in 2021 and can help businesses create content that can get more reach. If the people follow these steps while framing an article they will be able to connect to a larger audience.

 

 

 

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There is a lot we can be doing to help our performance and visibility in the search results, but it’s not ALL about keywords and content. There is a lot of behind the scenes work that goes on to help the performance of the site, and many technical SEO factors that come to play, for example, Google’s core web vitals, spam score and site structure. In this quick fire post, we are going to take a look at some of these factors!

These technical factors, often known as off page factors are important as Google works by crawling your website and then indexing your information in order to feature your website. That’s why most agencies are made up of specialists, with SEO being a joint effort between marketing and development teams.

#1 Site speed

Have you ever been on a website that took ages to load? How did that make you feel? I’m sure we can agree that it is frustrating – and that is exactly what Google thinks too. Page speed is definitely a measure considered by Google. If your pages take too long to load, you are more than likely going to experience a drop in traffic, sales and higher bounce rates. You can use free sites like Google’s PageSpeed Insights or GTmetrix to look at how long your content takes to load, and what exactly you need to do to improve it. The user journey, from the content loading to interacting with the site part of Google web core vitals, more important than ever for rankings!

#2 Mobile usability

Mobile first indexing was recently introduced as a way of search engines evaluating the mobile version of your website when crawling. This means all your pages need to be well optimised for mobile users, not just desktop. This includes the time it takes to load, the time in which users can interact with your website, as well as the stability of the elements on the page as it loads!

#3 Internal links

Google will crawl your website and while doing so, will follow the internal links on your page. Internal links are important not only for crawling and ensuring pages are easily found and properly indexed, but also to show Google that you have a structure in place. This structure shows the hierarchy of important pages. It also helps users navigate around the site in a way that is relevant to their journey. Win win!

#4 Meta

Meta titles and descriptions are SO important and often overlooked. The meta title is the title showing on the snippet in Google. You have a certain word limit that is not often utilised. Here, you have the chance to input your keywords to help increase visibility. Is your page labelled in a way that your target audience is searching? The same goes for the meta description, the html code that does not appear on the page itself, only in the search results. You have a short space, so use it well. Include keywords and a call to action. This space provides you with the opportunity to give more information about the page and why users should click on your page, over others, therefore, increasing click through rates.

#5 Alt tags

Alt tags or alt text is a short description you can add to your images on your page. Simply head to the image, click edit and you should see the option to add you alt text. This not only helps visually impaired readers to access more on the web, but it also helps search engines understand what your image is, adding to the relevance of the page, and increasing the chances of your images coming up in the search results.

Have you implemented these factors yet? Please note, this list is not exhaustive! There are many other factors that come to play on the technical side of things, but these 5 are a great starting point!

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We’re living in a tech world that is almost entirely digital. The year 2020 was one of the strangest ones in the history of mankind. Because of the Covid-19 pandemic, everything shut down at one point, and people turned to the internet. Billions of people were active online.

That goes for both businesses and consumers. Everything that used to happen on the streets turned digital. With this in mind, companies realized that they’ve been underestimating the role of the search engines and how much this can help their businesses.

Search engines can help get more visitors. However, to do this, companies need to optimize their pages and make people see their businesses on the search engines. That’s called SEO, or search engine optimization. See more about what it is on the link.

Lots of companies around the world work on this marketing technique, but not all of them know how to do it perfectly. In this article, we’re going to show you how to find the best one out there and make the best of this firm for your business. Follow up and see everything about it.

1. Ask about their experience

The SEO game isn’t around for ages. It’s been 10-15 years since the SEO began, but every company planning to do a perfect job for you should know the basics and beginnings. Some things haven’t changed since forever, but others are completely different since then.

Knowing both ways is a must. That’s why you should always look for those guys that have been through a lot and will know what might and what might not work for your business. Choosing experience should be a top priority.

2. Don’t let them fool you with numbers

Whenever you try to hire someone that will start convincing you about results in the next three or four months, you should stop the meeting and go separate ways. No one can tell precisely how long and how successful a campaign can be.

Search engines are extremely unpredictable and you should be choosing those who will explain the process and the methodology of work. They should promise results, as no one can promise and deliver in this field of marketing. Instead, you should find someone that will explain in detail what they are going to do, and hope for the best.

3. Check their portfolio

All SEO agencies will have their website. On it, they’ll probably explain what they are working on, and what they’ve done in the past. This is a nice way to find out who they worked for and check out how well they did.

It’s super easy to find out if a company managed to deliver in the past. When you’re looking at some of the best SEO companies in Ireland, you’ll surely find out that they’ve been working for brands that you know of. Check out how these brand rank on Google.

They need to rank high. If they don’t that means this particular agency you’re looking at isn’t doing a great job. If you see the company ranking high for multiple search queries and keywords, that means they’ve been perfectly SEO covered. Those are the guys you need.

4. Find out about their reputation

Reputation is also a crucial part of finding out who you need to hire. Going through the websites providing reviews about business is a great way to do it. Clients that used to work for these agencies are going to share their opinion and help you come up with your own.

See who ranks perfectly. See who has a 5.0 review score on these pages. Even Google has its own reputation and review system, so you need to check it out too. If these guys are ranking low and left their clients unsatisfied in the past, that means you should be choosing someone else.

If most clients of theirs in the past were happy with what they’ve got, then you should know that hiring them will be a smart move. It’s all about delivering a good job, and you want those who do.

5. Don’t let them overcharge you

Lots of SEO companies are overcharging their clients taking advantage of the fact that they have no clue of how the SEO world works. Don’t let them rip you off because of it. Compare more companies and find out who offers a fair price.

The entire optimization process is complex and it takes a lot of investment, but that should cost you tens of thousands over a few months. Great results do take a year or so, but you shouldn’t spend a hundred grand while chasing results.

Instead, you should find someone that will explain perfectly where your money will go. Of course, their knowledge and efforts should be paid, but spending on backlinks shouldn’t draw thousands from you and end up with nothing delivered.

Conclusion

These are the five most valuable issues you need to have in mind when looking for the best SEO agency in Ireland. Get the knowledge of what a great agency is, and with it start your research.

Make sure they are experienced, and they’ve been doing some great work in the past. Check out their reputation, and choose one that will be perfect. Ask around about prices too, and be patient for getting perfect results. That’s the only way to be sure that you’re getting great search engine optimization.

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You don’t always need an SEO Agency to make improvements in your SEO. Don’t get us wrong, hiring an SEO agency can be useful if you’re in a really competitive industry or if you’re pursuing ranks some very competitive keywords but if you’re a small to medium business looking to try out SEO there are a few things you can do yourself to test the water and decide if your brand has a business case to use an SEO agency and pursue even more competitive ranks.

In the first instance we recommend trying out SEO for your site using a long tail keyword. A long tail keyword is a longer search phrase so it could be something like “Email encryption with public key authentication” compared to the short tail “Email encryption”. As a general rule long tail keywords will be less competitive and have a lower search volume, but they can provide a greater level in qualification and help you stand out to customers who are looking for your exact USPs that set you aside from your competitors.

Where do I start

Most websites need some technical SEO work but provided your website is functioning okay you can make a start in SEO with writing content for SEO instead of technical SEO.

Tips for writing content for SEO

Include your target keywords as headers

You should include your target keywords in your main page headers (known as H1s). If you want to you can even create a dedicated page for that keyword, that’s called a landing page. This is quite easy because your long tail keywords tend to relate to your brand’s USPs so there is usually plenty to write about to create dedicated landing pages that focus on those USPs.

Include keywords in your copy

Don’t overdo it because that’s known as keyword stuffing and you can be penalised by search engines for it but in a natural way you should include your keywords in your main copy.

Include semantically related words

Semantically related words are taken into account when search engines decide which website to rank at which position so it’s a good idea to include semantically related words in your content. If you’re selling sports cars, you’d expect to see words such as fast, high-performance, durable and designed.

Create internal links

Search engines crawlers move around websites using links so if you create links from one page on your site to another, you’re helping them get around your site easier, and that’s a god thing for your SEO. Like anything in SEO over doing it or doing unnaturally risks getting you penalised by search engines but in your content, there will be natural opportunities to link things to related pages on your website.

Write a meta description

Most websites allow CMS users to easily add a meta description and it’s really important. This is what search engine users see in the web rankings and it’s what they read to decide if they click on your site or someone else’s. It’s the elevator pitch and it won’t help much with ranking your content, but it will help you get clicks. After all, what’s the point in ranking if no one clicks on your ranking page?

Seek out backlinks for your new content

A part of what an SEO agency does is build up a website and page’s authority by earning backlinks and social media links and that authority helps the site and page in question rank. There’s a whole science that goes into deciding if a link is good or bad for a site or page and SEO agencies use various tools to analyse a site and metrics like trust and authority (among many others) to decide if it will be beneficial to a site ranking. A bad link is a toxic link, but websites have to be bad to get toxic. You probably have some contacts with websites that work well, serve their brand, and are relevant to your brand. You could ask them if they can provide a link to your new page in a relevant place on their site. If you know the site owner and know the site works well, you can probably trust it’s not toxic and won’t be bad for your site.

Seek out social media links for your new content

Social media links are also beneficial, you can stimulate this yourself by posting your new content from your brand social media accounts, but it will be even more powerful if other users link to your content (by sharing or posting to it directly) so when you’re designing your new content think not just about SEO but its potential to get a backlink and to generate social links.

Include media such as images, videos, charts and graphics

Search engines, like web users, like content to be served in engaging and interactive ways. When search engines decide which websites and pages to rank for a keyword, they take into account media and the UX of the page so it’s a good idea to include images, videos, charts and graphics as well as ensure you page, and site has a good UX. Consider how you like to view content on websites or how it compared to your favourite news website.

Make sure your content is the most detailed and informative

Search engines prefer the most detailed and informative content, this means that often longer is better but only if it’s long because it contains valuable information. When you’re researching the other websites that currently rank for your target keyword read their content, check their word count, consider the things they have covered and the detail they have gone into. Then try and go into more detail.

Content is just a part of SEO, one of the best resources for understanding the different elements of SEO is the SEO periodic table produced by Search Engine Land. If you want to see where content fits into SEO, we highly recommend seeking it out.

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