Category: Marketing Agency

Websites are tools that have changed how businesses and individual professionals operate. And in as much as some people may say that other avenues have been fruitful without sites, the users beg to differ. They make the whole experience better. And in this article, we shall highlight the few advantages you can enjoy if you make your business a website today.

  1. Effective advertising

It is every business persons’ dream to grow their business from grassroots to victory in the shortest time possible. Although this process ideally should take time as you beat all the hurdles that come your way, having a website will cut this time in almost half. Websites are instrumental platforms when it comes to the marketing of your business. On the site, you can post pictures, videos, tutorials, and even host webinars to advertise your business, telling your audience who you are and what you do. In the long run, you save both money and time.

  1. Easy to access new clients

People nowadays are always glued to screens. It is either you are looking at your phone, a laptop, a TV, or a desktop. So much so, it is safe to say that if your website is on the right avenues and directed to the right audience, you can quickly get new clients at the touch of a button. Through a share button, you could spread the word among your viewers, and this works to your advantage. Just make sure that your site has an attractive web design so that it can keep people coming back.

  1. Easy to use and update

Initially, websites were a bit challenging for one to build and manage. But recently, this task has been simplified that anyone can start one without necessarily having specialized in the mission. In addition to the ease of building one, you can also update it as quickly. This means, if you would like to change the color of something or load new content, it is as easy as ABC.

  1. It is a platform to educate

One of the reasons people love the internet so much is because it teaches its users. Through the internet, you can learn a skill, a language, so on and so forth. And so you could use your website to educate your audience on what you do. You could post step by step pictures, videos, tutorials, or even host live shows to show them how to cook pizza, for instance. One thing you have to be clear though is to have the best website ranking so that your audience can reach you.

  1. It is a great platform to expand your business

A website will open doors for your company, and this will boost its growth tenfold. Having easy access to new leads, paving the way to new markets, and having the freedom to post whenever you want is refreshing. And all these lead to one thing- growth.


No one ever thought having a website would do this much, and the thing is, it can help further. So if you would love to enjoy these benefits and more, get your business a website today, you will not regret it.

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When it comes to conversion optimization, click-through rate (CTR) is an effective tool.

CTR is a metric system that establishes the percentage or number of individuals that click on an advertisement, webpage or link that is typically used to analyze the success of marketing campaign efforts. Organic CTR is calculated by a simple method of dividing the number of clicks a search result generates on a digital element by the total number of visitors/views. This helps to give you an idea of the type of traffic that your site generates and can allow you to make the necessary changes to improve marketing and ROI. Check out these 6 tips that you can use to achieve effective organic CTR optimization.

1. Don’t Forget Long-Tail Keywords

An effective SEO strategy when focusing on organic click-through-rate optimization is to remember to include phrases with four words or more. It’s about honing the art of long-tail keywords as a solution to improve traffic. Since long-tail keywords can makeup up to 70% of traffic, marketers can enhance click-through-rate by researching long-tail keywords that can aid in creating engaging content that can inspire your desired audience to take action. While they can be added to title tags and meta descriptions, they make more sense for users in headlines since it often directs them towards a solution to a problem. For example, an effective longtail keyword would be, “Best Exercises for Nice Buns.” While unpopular, long-tail keywords could prove effective.

2. Perform an Analysis and Audit of Previous Posts’ CTRs

You don’t have to look very far for search analytics that you can employ in optimizing your CTR. The Google Search Console is a vital tool that could come in handy in helping you to get an idea of the postings that are top performers with the best CTR and those that are not doing so great.

Take your lowest performing post and do an A/B split test of the titles and descriptions, comparing two versions of the same element to determine which one does better. This will provide you with useful data that you can use to optimize the click-through-rate for your posts and engage more people, enhancing your spot on the search results page.

3. Focus on Effective Meta Description

A digital marketing agency would perhaps tell you that meta description is like a sales pitch and is crucial to drawing attention to your webpage. One of the most effective ways to develop a sale’s pitch is to create a meta description for the page. Since the focus should be about compelling people to click and visit your page, your characters should be carefully selected and used. The recommended number of characters to be used in a meta description in Google is roughly 155 characters. You want your meta description to be descriptive, persuasive and inspire curiosity, but you should remember to use the right words and length to avoid cutoffs of the snippet in HTML.

4. Optimize for Google’s Featured Snippets

Getting a favorable spot, much less the number one spot on Google’s organic search results is a tall order. It’s possible, but to enhance your CTR requires some work that involves optimizing for Google’s Featured Snippets. Your snippet should provide the answer to the user’s query, making a user’s online search easier at a glance. This will increase our chance of Google showing your concise content as a featured snippet that will bolster CTR and ultimately google ranking.

5. Create a Title That’s Captivating and Elicit Emotion

CTR optimization is not complete without a compelling title. When 80% of readers do not go any further than the headline of a post, that doesn’t bode well for CTR. Optimizing your title to improve CTR requires that it captures the user’s attention and should spark an emotional reaction. A few specific things to consider when creating your title includes using compelling, emotive language, and numbered lists, keeping headlines short, somewhere between 5-9 words and don’t be afraid to incorporate negative words, like “stop” or “avoid” since they add intrigue and can tap into a user’s insecurities.

6. Implement a Descriptive URL

Creating a descriptive URL is beneficial for every piece of content that you share online and for overall CTR optimization. URL keywords is a crucial ranking factor, a descriptive URL that is concise can help with user interaction. While you want your URLs to be descriptive and concise, you want to avoid ambiguity and ensure that readability is achieved consistently, and also include a target keyword or key phrase that relates to the topic of the content.

Effective organic CTR optimization can improve your search engine ranking position. You want to be able to pull users to your webpage and get them to take action, and getting them to click is the first hurdle. The six tips can help you to elevate your CTR optimization and put you in a better ranking on a search engine.

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Informal or unofficial discourse which is also a form of positive publicity used to be an effective technique for small to medium-scale businesses to grow. Back in the days, before the advent of the internet, feedbacks, reviews, and recommendations were printed on a published paper or spread by word of mouth and significant portion of these were converted into qualified business leads. However, in this digital age, that is no longer the case. Nowadays, one of the most feasible and potent ways for companies to grow their business, scale their profit and revenue, and boost their growth is through digital content marketing which comprises of personalized SEO strategies. Don’t worry though; if your business is based anywhere in or around Pasadena, California, a number of reliable Pasadena SEO services will surely get you covered. If done with quality, these services will later on reward your online business presence with a better website readability, a boost in its visual appeal, and a growth in your customer base.

What is SEO?

SEO or Search Engine Optimization is a set of standards or practice that boosts the quality and quantity of traffic to a business’s website through organic search engine results. To simply put, if you intend to take advantage of your online market share, it is what your website is most likely required to go through to ensure that potential customers who search for similar products or services on search engines like Google will be inclined to visit your website because you appeared on the first page of google results. Proper SEO services will boost a website’s ranking at search engine results and success of these can consequently result to boost of sales and profit.

What makes SEO important? 

Without SEO, your website is as good as something only a few knows about. It will lack that competing drive and you will consequently find it hard to keep up with the crowded online competition. The power of SEO can help you get many potential leads and can turn them into customers in the long run. Not getting it means you’re depriving your business of that huge sales potential. Here are specifically why SEO is important:

  1. Competitive Advantage – SEO can help your business stay on top of the competition. It serves as a ticket to a network of customers. You’ll find a lot of websites that offer products or services that are the same with what your business is selling but if your website is properly optimized on search engines, your visibility to potential customers will be boosted and this can significantly turn into sales that can increase your profit.
  2. More Online Traffic – There’s a lot of work behind how Google responds when users search and these are mostly SEO related. In fact, it is also SEO’s function to make websites acquire traffic and run as smoothly as possible. While all of these may sound so technical to you, all you actually need to do is have an expert Pasadena SEO firm do the job for your website. It’s a worthy investment after all.
  3. Social Promotion – In this digital age, online word of mouth is already common. If your visitors find your products or services pleasing, more often than not, it is them who’ll share your website on Facebook, Twitter, and other social media websites. That means you just got another circles of potential customers.
  4. Search Engines are where majority of the internet users are nesting in. Without SEO, you are losing big time.

Choosing the Best SEO Service Provider

SEO firms are usually run by professionals, e.g. strategists, specialists, assistants, who have rigorous knowledge about the ABCs and XYZs in the world of Search Engine Optimization. But as you try to boost the online presence of your Pasadena-based business to a whole new level, it is imperative that you choose a Pasadena SEO company that can tailor a strategy that best fits your needs. The right SEO service provider will show you the way towards the top of search results but it involves an intricate process and you have to make sure your provider can handle that. To make sure you get the best value of your investment and to increase your online market share, here’s what you should look for in an SEO company:

  1. Performs Competitive Analysis – A solid and accurate SEO strategy can never be defined and implemented unless problems are identified and eradicated. Do not easily fall for an SEO firm that promises great results without looking into the problems and challenges your website is currently facing. The right SEO Company will definitely carry out analysis and run and audit of your website to craft a strategy that makes sure your website has secured a better spot than your competitors’. Moreover, that company will keep you updated from time to time about the progress through regular reports.
  2. Social Media Integration – One of the necessary components to draw traffic to a website is social media. As this is the case, always try to go for an SEO company that sees this and the value of great content as a marketing tool in social media networks. The right SEO Company will optimize your social media presence and convert these into website traffic, thereby increasing your rankings.
  3. Lead Conversions – Many SEO companies focus mainly on increasing the rankings of their clients’ websites but a seasoned SEO Company knows that the SEO work does not end there. It will create an SEO strategy that effectively generates traffic to convert leads into real customers all to serve the very purpose of their services, i.e. to maximize a client’s sales and profits.
  4. Website Architecture Optimization – This part will ensure that your website shows no broken pages or links by indexing the links correctly through the use of engine spiders. A good SEO company is knowledgeable about the tools needed for the website architecture analysis. Such tools will aid in identifying an XML site map along with the bad and broken links and other potential issues and doing their necessary fixes.

The wide online market is flooded with a lot of SEO firms and they may all get the job done but if your business is anywhere in or around Pasadena, California, choosing a Pasadena SEO company that has a closer and accurate view of your competition means your website will gain a more strategic SEO that is perfectly tailored to put your company on top.

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If you own a business, the primary aim of putting up the business was to earn a profit and to do that you need customers. Getting the customers is the most challenging task in running a business and you, therefore, need to have an effective marketing strategy in place if you want your business to survive and grow.

Before getting customers, people must know about your existence first. Individuals will not come to your website to look for what you are selling unless they have already heard about it and they only wish to confirm and make an order. They want to learn more about it and understand how the products will benefit them and how they are differentiated from your competitors. The most recommendable way of running an effective marketing campaign is by hiring a marketing agency Orange County and let the expert formulate a strategy that will bring positive results to your business. Here is a look at some of the reasons you should consider this option.

You can focus on what you are good at

As a business manager, there is no doubt that you got a lot of activities in your daily to-do list. Hiring a marketing agency will take some stress off your shoulders and you can concentrate on doing other things to keep your business going. A good agency will only need your input and you can leave the rest to them as their do their ticks to capture people’s attention without time wastage.

Marketing agencies have the necessary skill and expertise

Marketing is their job and they invest all of their time trying to gather all the required information to make them better in their work. They are continuously learning and mastering any changes in the marketing field and they use all these skills to ensure they are following the best practices. They invest in tools and marketing training. Their expertise is hard to get in small and non-specialist tools.


One of the best ways to attract and retain customers is to keep them engaged by having an active online presence. You do not want to wait for months before uploading a social post as this will lead to a disconnection with your audience. Turning over the keys to experts with the tools and skills necessary will ensure consistency in the production of valuable and quality information to keep the visitors engaged.

Improved ROI

One of the primary goals of marketing is to maximize ROI, and without an effective plan in place, this is never an easy task. This is mostly due to lack of customer involvement and transparency. If you wish to have a specific ROI measurement, a marketing agency can prove ROI which is an excellent way of determining if your business is doing well or if you need to make changes.

Marketing agencies are capable of studying your business to get a clear perspective which helps them create useful content that people may love. The list of the gains you will get for choosing to work with an outsourced marketing agency is endless. Try today and witness the amazing results.

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Cesar Cerrudo , a professional hacker, published a paper a few years ago about the looming dangers of hackers attempting to disrupt the city’s technology. Cerrudo writes about the fact that cities around the world are implementing technology into their systems at a rapid rate without backing it up with the right security systems. Although these new technologies are helping the public save money and time, is our security really a good compromise?

You might look at your city and not really call it “smart,” even though even the smallest towns manage their water supply through computerized programs in which levels of chlorine and other cleaning chemicals are carefully monitored to ensure safe consumption. In fact, in March 2016, a group of hackers managed to bypass the security systems of a disused municipal water facility, resulting in the manipulation of the water chemicals that affected over 2.5 million people!

Lack of supervision and manpower in our city network

As the saying goes, nothing happens as a result of anything, there are always layers of events leading to a bad outcome. As cities are pressured to increase security, balance a budget, and keep that city’s citizens happy, many local governments are turning to companies looking for a quick sale. A city shows how innovative these new technological devices work. However, what is not presented at both ends is whether the city has enough staff to maintain and secure these systems when threats arise. A large number of new technologies should be equipped with a large number of CERTS (Computer Emergency Readiness Team). These are highly effective individuals who have years of experience in computer security prevention and can advise the military at any time as to where and where the threat lies. Additional security measures such as street corner cameras,Retractable bollards and energy-saving lamps, everything is constantly tested but hardly ever questioned.

What big cities are doing to prevent physical injuries from technology.

In 2018, terrorists hit large public areas such as markets and festivals with vehicles. Although this has happened in the past, the growing number of these types of attacks have become more common. Governments want protection for their citizens, but care should be taken that we don’t lead ourselves into a closed society, says Joaquim Forn. Rob Reiter, the chief security adviser for Calpipe Security, installed bollards in New York City’s Times Square that would end up eclipsing attacks by insane citizens. He is a strong proponent of bollards, arguing that bollards are not terrorist prevention, they are everyday accident prevention.

In the end, cities will continue to become “smarter”, the demand will be there and the risk will come with it. So what’s the solution? Effective security measures with hired CERTS, drills, continuous testing and most importantly a group plan to keep us an open society.

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