Month: January 2022

The world of digital marketing is evolving every day and the evolution is based upon the goal to get on the top ranks for the search engines. All business websites strive hard to get their ranks better on google and win more and more customers for their products. Every day a new trend is launched that helps these business websites boost themselves and get better at their business.

The pay-per-click or the PPC is another way in which you can do digital marketing and win more customers. These are the ads that appear on the top right of your Google search when you enter some search string. These are the ads associated with your search and are from different businesses, either big or small. After a thorough understanding of what you are looking forward to achieving from your ads, the advertising company would provide you with the ads that make you appear on the top of Google.

Let’s take a brief look at the benefits of the PPC and know what you can achieve from it.

·        You will get immediate results as thousands of people start responding to you on seeing your ads.

·        The result of the pay-per-click ads is that they help increase the flow of traffic on your website and overall traffic increase results in a better amount of potential customers, increasing the sales and helping you with it.

·        The Google PPC ads are not affected by the evolution of the google algorithm. You can get the results just the way you like as the ad is based on the number of clicks you get not on any other changes in the algorithm.

·        With the help of these ads, you get a better return for the investment that you have made for building the website and on paying for the clicks that you are getting.

·        Another benefit of the PPC approach for better SEO is the fact that your brand gets better recognition when there are more people visiting it and more people coming to buy your products online.

·        Also, the benefit of this approach is that you get real-time customers, which can give you real-time results and give you more revenue, thus increasing the income for your business.

If you are looking forward to hiring the advertising services in the latest trend of PPC, for your Limo service, then try considering limo PPC, a service that is dedicated only for this purpose. Here at Limo PPC, our team of qualified staff members is working day and night to help your website get better rankings on Google and to make it better in the world of SEO. Your Limo service would become more popular if it gets a better ranking on google and more people would be able to see it and open it for booking your services. SEO services and PPC both can do wonders to a business that you have never anticipated before.

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Securing your web server can be a pain, especially if you’re new to the game. You have to know what steps are necessary to ensure your site, where they should go, and why they need to be there.

Why Securing Your Web Server Is Essential?

What is the purpose of securing your website or server? Do you need to do this only if it’s a production site on some public network such as the internet? What matters maximum is how you treat your device. I have seen sites with the most beautiful of web front-ends on production that had mSQL or some other form of an open back end accessible through a browser that was vulnerable to hackers. Linux Web Hosting in India is the most popular option among web hosting providers.

Seven Steps That Will Help Secure Your Website!

1. Install a Firewall

The first thing you should do is install a firewall on your server. Several firewalls are out there, but the top 3 are Check Point FireWall-1, IP Tables, and CSF (Config Server Security & Firewall).

IP Tables uses a command-line interface to manage your firewall, which beginners can find difficult. There is also another application that you can install called APF (Advanced Policy Firewall). The installation process is very similar to IPTables, but the management console is a little easier to use.

2. Turn off Unused Services

Turning off services that you don’t use or need is a good idea for security. If your server gets compromised somehow and the bad guys get in, they can turn these services back on and use them to their advantage. Here’s a list of some standard ports and what service uses them:

3. Use Strong Passwords

Using strong passwords is the best idea, but I must stress that they must be solid! Don’t just use wordlists for dictionary words. That won’t even make it hard for somebody to get in. They can easily break your password using programs like Cain & Able and John the Ripper. You should at least use a combination of letters, numbers, and special characters.

4. Change Your Root Password

Now, this is a significant step! If your root password ever got compromised somehow, the bad guys would have complete control over your server, and they can do what they want with it. Nobody wants that to happen. Right? To change your root password!

5. Disable Root Logins via SSH

Disabling root access to your server is a good idea for security, especially if you have a multi-user environment. If the bad guys somehow manage to gain access to your server, they can use it to their advantage by either deleting everything or installing malware and backdoors on your system. So locking the root user out is a good idea. You can always enable it if you need to bypass the -o PasswordAuthentication=yes on your ssh command.

6. SSL Certificate

Yes, there are also some things that you can do to secure your website’s communication with the client. And that is by using SSL certificates on your site! Not only will it encrypt your communication, but it will also show some signs of authenticity for your website, so users know they are visiting the right website.

7. Create Security Policies

Creating security policies is essential in securing your server because you need to set up rules and guidelines for your users to follow. For instance, you can set up a policy that tells your users not to download and install some types of software such as instant messengers, torrent files, or even entire file-sharing websites. You can also tell them what they can and cannot do on the server itself. The good idea is to set up a document with all your policies and guidelines and then post it in the leading directory on the server so they will be able to access it easily.

So, those were seven steps that you can take to secure your web server! I hope this was informative, and thank you for reading!

Conclusion:

You have seen what steps you should take to secure your server. It is pretty simple but essential for security. Linux web hosting in India is an open-source operating system that uses a Linux-based server to host websites. A website cannot exist on the internet without hosting. Make sure to follow the steps mentioned in this article.

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