More and more companies use social media platforms for their marketing. Whether this strategy has advantages for your company and what they could be, read in this post.
More and more companies from different industries are setting up groups on Facebook, communicating via Twitter, having a corporate blog or providing company information in a social media newsroom. In this article I would like to introduce five advantages of social media marketing recommended by Pilates Digital:
1. Social Media Marketing – Lean forward instead of lean back
In marketing one is used to dealing with large numbers. Social media marketing does not reach as many users as TV viewers or newspaper readers.
For this, the content in Social Media Marketing has active users. The contents are selected deliberately. The users are motivated to deal with the contents and therefore have a higher comprehension. They do not let themselves be sprinkled but are active and interested in the matter.
2. Social Media Marketing – dialogue instead of monologue
In social media marketing, users have the opportunity to get in direct contact with the company. Entries on the Facebook fan page, questions about the Twitter account, comments on blogs and topic pages – you can not communicate more directly.
Social media know-how is important here – otherwise this openness can backfire. But if you know how to deal with it, it can be exciting and helpful for the company and also for the users; because users swap lively on the Internet – whether with or without companies.
3. Social Media Marketing – Word of Mouth
Exciting information and interesting news are actively passed on in social media marketing. On social networks, in forums, on Twitter and on your own blog. Users of social media applications are excellent multipliers, innovators and early adopters. With proper means and content you promote the exchange.
However, initiating a network effect is not so easy. Endurance and smartness when pushing one should already bring.
4. Social Media Marketing – SEO Performance
Social media marketing activities, if used correctly, have an SEO effect. When social media is built on links. Cross-marketing between the individual applications lends itself and increases discoverability. Link the blog to Twitter and Facebook, link to the site in youTube videos and and and. Properly done, this promotes the findability of the company in search engines.
5. Social Media Marketing – image-building homemade
For many communication measures, you first have to bypass gatekeepers (such as journalists) in order to reach the target group. Social media marketing does not have these hurdles. People communicate directly with people. But there can also be a danger here. Small rash statements can make waves in Web 2.0.