Gone are the days when Facebook and Twitter were considered to be the only successful social media marketing sites. Now, it is that time of the year when Instagram is in the game and has now become a complete powerhouse amongst the social sites. A lot of things have been changed this year and Instagram is now on top right now because the user engagement at this site has increased massively over the past few years. Statistics have shown that right now almost 800 million people are actively using this site and it is said that this figure will soon reach to billions this year. Now, 80 million is a big figure and if it goes to billions then obviously there is no chance that Facebook and Twitter will come near the effectiveness and success of Instagram.
Now, you might be wondering that what exactly are those factors that make Instagram such a big success because 80 million is a lot of engagement. Well, in order to make you understand all of this we are here with a few stats that all the marketers should know.
1-Instagram photos generate a total of 36% more engagement than videos
Videos work great on instagram but only if the content of the video is extraordinary and also there are high chances that people watch a video and then scroll without tapping the like button. On the other hand the pictures and the images that get posted on instagram, they get 36% more likes than the videos and we’ve mentioned the reason why this happens. Now if you want to get high quality Instagram views then definitely you should start by posting good and valuable images that can easily grab the attention of the users.
2-There is more engagement of Instagram users on weekdays
There has been a lot of talk on the perfect time to post content and people had different answers to this question but after a short research, we finally got an answer that the perfect days to post content on instagram are Wednesdays, Thursdays and Fridays. And as far as the timing is concerned then research showed that 5am is the perfect time when there is a lot of engagement seen on instagram maybe because people wake up at that time and check their feeds.
3-The average monthly follower growth of Instagram is 14%
Now it is simple that when it comes to Facebook, people prefer to know a person first and then add them but this is not the case with the instagram accounts. Here if you are posting some seriously good content, using hashtags and participating then consider your job done here and you will get noticed automatically. So, this is the reason why the follower growth on instagram is 14% and this is way too much than the other social media platforms.
4-Post with hashtags get 12.6% more engagement than the one with no hashtags
When marketing on instagram, know that hashtags are your best friend and they can change the course of your marketing game. In other words your hashtags are crucial and they matter a lot when you are posting something. Moreover, you are allowed to do 30 hashtags per post and that is the best way to get highlighted so why don’t you use all of those 30 opportunities?
These are the 4 major stats that would matter a lot to someone who has to step in the Instagram marketing game. Follow the rules, use the tips and see how things work in your direction.