Echtzeit: The great Marketing Strategy of Harry Potter

This article is not about Harry but about “Product, Market, Customer, Marketing“. If you want to know more about this then you should read it:

Joanne K. Rowling finished her manuscript for Harry Potter and the Philosopher’s Stone in 1995. She found an Agency to represent her in her quest for a publisher. She tried very hard to publish the story of the young wizard Harry Potter, but no agency wanted to publish it. After a long time of search, Bloomsbury (a publishing house in London) recognized the potential of Harry Potter. In 1997, J. K. Rowling and Bloomsbury published Philosopher’s Stone (just 500 for the market). In the US (market) the customers could find it under the title of Harry Potter and the Sorcerer’s Stone.

Harry Potter and the Chamber of Secrets was published in July 1998 and in December 1999 the third novel, Harry Potter and the Prisoner of Azkaban, was released. The fourth book, Harry Potter and the Goblet of Fire, was released in 2000 and broke sales records on the market.

The fifth novel, Harry Potter and the Order of the Phoenix was published 3 years later in 2003. Harry Potter and the Half-Blood Prince was released in 2005.
The product was the book, now they needed the customers and consumers to buy it. 2007 Joanne K. Rowling finished Harry Potter and the Deathly Hallows.

Her Harry Potter books broke sales records. But How?

Harry Potter is a great book with a fantastic story, but J. K. Rowling also had a very good marketing strategy. 2019 it is still one of the most famous books.

Marketing Strategy

Joanne Rowling changed her name to J. K. Rowling because her management thought boys don’t like to read books which are written by a woman.

Harry Potter had a good marketing strategy. But at its core, the Harry Potter books were a good product and the consumers and customers liked it.
Harry Potter generates emotions. Harry Potter or any other book, product, business or brand can only become a phenomenon by the emotional involvement of consumers driving it to that status.

“Word-of-mouth marketing is a very important part of marketing and business”

Source: https://seobunny.com/professions-of-an-advertising-agency/

A lot of customers heard about Harry Potter from another person. The customers bought the product because of the call to action of another consumer.
As soon as you got a group of consumers and customers (Harry Potter readers) it’s important to keep them loyal. Marketing has a lot do and to deal with customer and consumer loyalty.

Once a customer develops an emotional connection to the product and becomes loyal to a brand, it’s critical that nothing is done to damage the brand or betray consumers’ loyalties to it. If you lose it your business pays the price.

Joanne K. Rowling created an image of Harry Potter. An image the readers could identify with.

  1. K. continued to deliver on Harry Potters brand promise and brand loyalty and the customers brand advocacy continued to grow.
    After a while fans go crazy when they got leaking bits and pieces of information. J. K. Rowling did a good job by teasing some information’s. She told her fans that some important characters would die in the last books and everyone wanted to know who is going to die – Ron, Dumbledore or maybe Harry Potter himself.

A Movement, customers and marketing Service

Consumers build brands not a company – Advertising and a company might push customers and consumers in a direction, but finally the customer who experiences a brand, makes it his own, who becomes loyal to it beccause of emotional involvement pushes the product to success.

Harry Potter is the perfect example of a fundamental truth and wisdom: The consumers have got the might to build a brand.

The customers and the fandom are so powerful. If you use them for your marketing strategy you get a lot more potential for success. Because of this marketing and advertising Harry Potter was able to break sales records.

In 2019 J. K. Rowling sales her Harry Potter Books and products all over the world.

New Media Marketing and Customer Marketing

Never before a book caused so much traffic at the online Media: There are so many online texts about Harry Potter, discussions in the media and a lot of new stories.

Harry Potter got a big fandom and a lot of slash fandom. The Harry potter fans always wanted more of Harry Potter. The internet is an open space and it became a place where the Harry Potter consumers and fans socialize, network and experience the brand in their own ways. It is a process.
To handle this and to use it as marketing it needs a new process and a new way of marketing. A business and marketing strategy were needed.

Online marketing and social media marketing became more and more important for the business. Harry Potter is very famous on social media. The fandom is really active.

Social media marketing and online marketing need community management!

  1. K. decided to use the power of the Internet to build word-of-mouth marketing. The fan sites and blogs created a lot of fan fiction and fan art. It is a new kind of marketing, advertising and business. The marketing quickly realized that allowing consumers to take control of the conversation on social media and online and make the brand their own was far more powerful than trying to stop it. The fans do the advertising and marketing on their own – for a business it is hard to give up control and let the conversation flow, but it is a free marketing service.

An advertising and marketing service done by the customers.

More informations here: https://www.wiwi.uni-augsburg.de/en/bwl/paul/study/courses/summer_term/BA_New_Media_Marketing_Principles/

Fans advertising, Fan products, Marketing

Pottermore and Wizarding World are marketing and services at the same time.

Like a Market-Place where fans can talk about the product. It’s a sales process.

2019 Harry Potter is one of the most famous books.

Marketing Tipps and Marketing Keywords:

  • Everything is a sales process, to sell products
  • Company business and marketing strategies
  • Services for customers
  • Find a market for products
  • Right marketing for right product
  • Good marketing services for a company or a business
  • Doing a research for the market and the product and analyze business, marketing and advertising strategies
  • Make good services
  • Use marketing

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