An SEO agency is a company that is dedicated to improving the positioning and visibility of its clients in search engines. To do this, the objective is to get your brands, products and websites to appear among the first search results when users enter related terms.
The web positioning depends on a multitude of factors, therefore it is normal that within an SEO agency find professionals specializing in various areas such as:
Content creation:The articles of a blog, the different pages of a website, the product descriptions in an ecommerce and even the YouTube videos of a brand channel must be correctly optimized to improve the positioning.
SEO on page:Here would enter aspects such as titles and descriptions or the structure of the pages. It also covers different technical aspects, such as ensuring good loading speed and avoiding URL duplication.
User experience:You must not forget that the audience of web pages are people, not robots. Therefore, SEO and UX should always go hand in hand.
SEO off page:Focused above all on improving the reputation of a website by creating quality inbound links.
What does an SEO agency do for its clients?
Preparation of an SEO briefing together with the client. Communication is very important for the relationship between client and SEO agency to work. Therefore, the first step is always to sit down together to draw up a document that sets out what are the objectives to be achieved, what products or services you are interested in promoting more and other issues.
SEO audit. The most common is that the brand already has its own website or other online content, so the first thing to do is to study how they are in terms of positioning and what are the gaps to fill. This study should also include the main competitors.
Preparation and execution of a positioning plan. With all this information, the SEO agency will be in charge of defining the actions to be carried out and carrying them out. Keep in mind that SEO is a continuous process: after the initial set-up, it will be necessary to carry out a series of maintenance tasks.
Measurement and communication. The SEO Company comrade web agency carry out a series of reports of the results achieved and will communicate regularly with the client to inform them and agree on the next steps to take.