Search Engine Optimization articles and blogs are an essential part of social media management and online press release services. Content experts or companies write Search Engine Optimization articles and blogs regularly – sometimes even landing pages included – that can help increase traffic to their client’s websites.
Posting fresh content on your site has frequently been one of the most effective and easiest ways to introduce clients and their brands to potential customers. Of course, you cannot just throw words on a page and expect consumers to come to their website.
Most SEO content writing services know that if you design a good content, customers or traffic will flock your website; but only if the content is intended or created the right way. Listed below are some secrets from professional Search Engine Optimization writers.
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Get the keyword research on
If you are going to post articles or content on the website, you might as well take more time to make sure that Google will notice everything you are doing. Find out the keywords or key phrases that people are searching for. Not only that, make sure to find out keywords and key phrases that your business can be competitive in.
Also, make it a habit to put every keyword and key phrases in one spreadsheet for easy monitoring. Keep track of all the keywords that were used in the content and use the right software or tools to track the rankings of the targeted keywords. SEMrush is one of the most popular trackers in the market today. And the good news is, it has a free seven-day trial.
Put keywords to work
A few years ago, being a Search Engine Optimization article writer meant dumping keywords in the article – but that is not how it is played in today’s digital age. While it is still a good idea to put targeted keywords in contents or articles, forcing a lot of keywords will not really make the materials more relevant.
Sometimes, this method can even hurt the website or the business in general. When it comes to Search Engine Optimization strategy, you have to be more tactical. Please include them in the title, in the first 250 to 300 words, and the first H1 or H2 of the article, although people need to remember that it is not necessary to hit both H1 and H2.
Just make sure that it is in at least one of them. Also, make sure to use different variations of the keywords. It should also never be a problem to fit them in the content. Theoretically, the keyword needs to be more natural when placing it. If it feels like it is starting to sound like gibberish, there is a big chance that search engines will ignore or will not crawl them.
Remember that people using search engines are looking for certain words or phrases because they need to know more about the products or services they are planning to purchase or avail of. That is why it makes so much sense to give the customers what they are looking for. You will get more traffic if you do this. It is one of the most well-kept secrets of this industry for professional Search Engine Optimization content writers.
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Write about things that people care about
Before you write your articles, ask yourself this question: who is the target of the content or article? We are not being playful here. Usually, content writers just publish articles or materials for no reason at all and with no strategy in mind. They forget the actual human needs of reading what they need or want.
Some if not all writers, make content for Google’s algorithms, you are writing for your target market. When writing articles, you always need to offer some value to the readers. What can the content tell consumers that other material cannot provide? What services or products can your business provide that is unique?
What information can the content share that cannot be found in other articles or contents? Business owners know every nook and cranny of their products and services more than anyone else. Make sure to use that SEO advantage. If not, at least discuss any news related to your business.
When in doubt, check your list of Search Engine Optimization keywords to see what type of list, in-depth posts or link bait, you can work the keywords into. Do not be afraid to ask experts for more information
Know the basics of technical Search Engine Optimization
All optimization in the world will not help business owners if Google, Yahoo or Bing do not even index their website. As an excellent article writer, they are not expected to know to migrate a website or enable HTTPS across the domain.
First, understanding how Google or Yahoo crawl pages and give out link authority can help the writer build a better strategy for their client. After all, this job is not just about writing a single blog post. It is all about writing and linking a bunch of blog posts, articles or contents. If you have a better understanding of how the blog is being structured, you can help make optimizing more efficient.
It means that backlinks to one of the posts will give the site its maximum benefit. It can also help to know and understand how to maximize the website’s potential in attracting traffic. Keeping images small and making sure that there are not too many unnecessary popups on certain pages or being able to make sure that Google or Yahoo indexes the blog posts are skills every excellent writer need to have.