An online retail store is fast becoming the new way that entrepreneurs enter into the retail world. New owners of online retail stores should keep in mind that growing their business is just as difficult as it is to grow a brick and mortar store. When you are setting up your store, there are certain features you will need to bring in traffic and keep repeat customers.
A quality online shopping cart system helps customers to find the products they want, makes checkout easy and collects information from your traffic to allow you to do more precise marketing. When you invest in a shopping cart, it is important to find one that has an extensive support system that will give you the information and advice you need as quickly as possible.
Customer Service Function
If your customers have problems with their products, then need to know that they can solve those problems easily from your website. You need a customer service page that is easy for customers to fine, and has all of the functions your customers will need to take care of their issues. The functions on your customer service page should include return information, a way to return product online and an FAQ to answer the most popular questions.
Even though your store only exists online, you still need to give customers a way to talk to someone if they have a problem. Many people who shop online will not buy from an online retail store that does not offer a customer service phone number. Your phone number should be toll free, and it should be displayed prominently on every page of your store. You can contract with a service to answer calls around the clock and take care of your customers all over the world.
Most customers take for granted real-time inventory functions on online stores, which is what makes a real-time inventory function so critical to your store’s success. A real-time inventory function will let your customers know which products are in stock, and when they can expect their order to arrive. If you use a good dropshipper for your store, then that dropshipper should already have a real-time inventory function in place.
Closeouts And Special Offers
Many online shoppers go right to the closeouts or special offers sections of a new retail website to find great deals. You will be competing with a lot of other websites that offer great prices on the products you sell. You should work hard to create a section of your website where customers can get closeout deals that will entice them to keep coming back to buy more product.
Product Demonstration Videos
Videos are becoming commonplace on retail websites, and your website will stand out from the rest if you have good product demonstration videos. Many product manufacturers offer demonstration videos you can use on your site. You will either need to host the videos on a different website, or you will need to get a hosting account for your store that offers a tremendous amount of space.
Online retail customers expect certain things when they visit a retail website for the first time. If you want to capture an audience and build up strong repeat business, then you need to make sure that your website has the basic functions that customers are looking for.