Nowadays optimizing your site (SEO) has become a major competitive differentiator for any business.
One of the biggest challenges for marketing managers is to know which media channel is best for them to invest in according to their market niche, with the goal of boosting business and increasing brand visibility in the online environment. About 75% of users prefer organic results over Sponsored Links. Some business owners hire SEO services for their website optimization to get organic traffic.
We know the importance of this decision and to assist you in making it. We have explained 3 benefits from Website Optimization (SEO) work that will be enlightening.
1- Increased Qualified Traffic
When we talk about improving a site, many can think directly about increasing traffic, which is crucial, but more important than getting a lot of traffic is that this audience is qualified, i.e. users looking for what you can offer.
This increase in qualified traffic is attracting users who are looking for exactly what you are offering.
2- Conversion Enhancement
When it comes to conversion, it refers to: a purchase for an e-commerce, a new newsletter signup / subscription for a blog / news site.
When doing SEO work, the search keyword will be the trigger for a conversion, so it is important that they are well defined.
If your site is an e-commerce, it is much better to have a medium volume of traffic, but qualified with more business possibilities (conversions) than extremely high traffic and without the lowest quality and consequently without increasing conversions. .
3- Improvement of Authority
The term authority in the case of SEO refers to the reliability value of a website and the information it makes available.
This criterion is measured in two ways: domain authority (DA) and page authority (PA), where the first refers to the site as a whole and the second to the page in question.
When “organizing the house” doing SEO On-Page work, it is best to invest time in treating the authority of your site.
The main strategy used for this action is called Link Building. Done this over time, there is a great possibility that you will become a reference in your market.
This work involves developing content for other sites that link to your site. Although it sounds simple but it needs an improved study.
Google values the number of sites that link more than the number of links coming from the same site.
By spreading quality content that interests your audience, the likelihood of sharing and replicating content is much higher and this increases your authority.