Category: Social Media

We live in some quite different times that the last century when the marketing techniques are in question. Back in the day, people knew that finding what they need is easily reachable if they simply open the phonebook.

All businesses were available there. Now, however, things are quite different. There are a lot more businesses and there are especially a lot more ways to reach them. There’s the phone, web, email, social networking, and all kinds of other ways. See more about marketing here.

Finding a business is available through thousands of different internet pages that offer various solutions for your needs. Also, many DIY videos and tutorials are trying to help you do things alone instead of calling the pros.

What does all this mean for the business?

It means that there’s no way to promote your business in one place and hope for the word of mouth tactic. You need to bite and scratch for every client.

The world of marketing is changed. Everyone trying to sell their product without trying too much will face going out of business. If you want to be successful, you need to do something about the marketing issue.

How to create perfect marketing for your HVAC business?

There are lots of ways to do something with your AC and HVAC Distribution and Service Company. The first thing you must consider is having a great ad online. To do this, you need to hire a professional advertising company or do something yourself.

Since not all of us are capable of hiring expensive marketing companies, it’s best to find an affordable template online and do something based on it. If you take a look at http://www.hvacadvertisingtemplates.com/ you’ll see how easy it can be. Still, some previous knowledge is needed. That’s why it’s wise to take a look at this short instruction guide.

Why templates are a great way to do your marketing?

In the world of air conditioning and service for them, there’s not too much philosophy. You don’t need to hire an engineer to produce something else that is already well-known in the world of marketing. You just need a great idea and an excellent plan for promoting your product.

On the internet, you can find lots of places where these marketing templates are available. You shouldn’t go for the first one you find. The reason for this is that they may not be perfect for your company.

In the ocean of templates, you should be looking at those who are made exclusively for the needs of HVAC firms. Running an air conditioning firm is much different than running a shoe store, for example, and that’s why it’s crucial to find the best template there is for your type of business.

What do templates do?

When you get a template, you’re actually getting a product that’s ready to be promoted. You get a website that is already constructed and ready to operate. The only thing you need to do is to enter the essential information to make it your own.

You should insert the name, address, telephone, working hours, and all the other details that will show your customers how you conduct your business.

Depending on the marketing plan, you can also be active on social networks. You can ask for well-designed and prepared pages where you can continue promoting your product and your services.

How to find the best template?

It’s not easy locating the best one for you. There’s no one-size-fits-all system. You need to know what’s best for you first. This is why it’s crucial to stop searching and start thinking about what is the most valuable thing for you.

Make a plan and an idea of where you want your business to go. Then, when you have this in mind, look for the companies and brands providing templates based on your needs.

Look for a perfect design

When it comes to having a website that’s based on a template, it’s crucial to have a design that you’ll love. The design is something that creates an image of the company. If you don’t like the image of the website, you’re not going to like where your business is headed either.

The templates are all about design. Be sure that you’re making the right choice. In this case, the right choice is the one that you’ll see as amazing. However, be sure that you’re choosing something that people will see as appropriate, because that may change the way you get more or fewer customers.

Search for SEO features

The world of digital marketing today is all about search engines and social media marketing. For both, it’s crucial to have a team of people that will do a great job. Social media marketing requires constant activity online, while SEO is something that needs a strong foundation and constant work.

SEO stands for search engine optimization. People who are into this, know that all businesses who manage to provide a perfect SEO to their websites will see a major increase in traffic, thus, better business flow.

Because of these issues, you should be focusing on creating a perfectly optimized page. If you manage to put your website on the first page in the search engines, then you can be sure that customers will come to you all the time.

The only thing you need to do from that point on is to keep them. If you do great work, you’ll manage to retain the existing customers, and constantly get new ones. With it, you’ll grow your business, and create an empire of your company very fast. Check out this link for more SEO details.

Conclusion

These few points we shared about the HVAC templates are going to blow your air conditioning business up. People are going to look for you daily and you’ll have a lot more work than before. Just follow the advice and make sure you’re ready for success.

 

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There are two basic reasons why people choose to do their own Facebook ads in-house: they don’t have the time to hire a professional Facebook Ad consultant. Or, they prefer to control their campaigns on their own and retain the necessary knowledge at home. Whatever the reason is, one thing that all of these companies do not want to have happen is a loss of business due to their failure to realize that their ad campaign was not optimized properly.

A lot of companies have started thinking about outsourcing their advertising campaigns when they realize that the need for a qualified Facebook Ad consultant is very high. However, some of these companies still do not consider hiring an SEO company to help them with their online marketing needs.

The truth is that, hiring an SEO company or a Facebook ad consultant is actually a great move if you already know how to optimize your ad campaigns on your own. However, if you are new to this type of advertising, you might as well leave it to the professionals and take care of all the things yourself.

If you do your own keyword research, you will probably find out that you need to target the right keywords for your ads. But, you cannot just go by keywords alone because there are different types of keywords and their corresponding ranking in the search engines. For example, when it comes to local, there are three types of keyword and each of them has its own relevance and importance. You need to choose the correct type of keywords for your campaign to be effective.

When it comes to Google, you need to use specific keyword phrases, which are usually found in the website’s header, meta tags, and even the description of the page. So, if you want your advertisement to appear in Google’s top ten results, you need to get rid of any irrelevant keywords and replace it with appropriate keywords. You can also improve your chances of appearing in the top spot by including the correct keyword phrase in your advertisement’s title and the text of the ad.

In case you already know the correct keywords for your niche but are not able to optimize your campaign with the help of an SEO consultant, you can still work with an ad copywriter or a company that specializes in ad copywriting. They will write the copy for your ad so that will make your ad look professional.

To further boost your chances of success, you can also try to create and run several campaigns at once. This will make your ads more targeted, since you will be able to focus on different types of customers that might be interested in your product or services.

Of course, it would be better to hire an ad consultant to help you out with your ads campaign because they are already experienced in creating such campaigns, which means that they already know how to make your campaign efficient and effective. This way, you will be able to get the best results and get all the results from your campaign.

The best thing about using an ad’s consultant is that they can also help you manage your budget. Since they are already experienced in doing all the things related to your ad campaign, they can also help you manage your budget, which will ensure that your budget is not spent on unnecessary things. As a result, you will not be overspending and instead of overburdening yourself with costs, you will be able to concentrate on your ad campaign’s success.

Another advantage of hiring an ad’s consultant is that they are familiar with the latest techniques and methods that you can apply to make your campaign more efficient and effective. If you want to learn how to make your ads more effective, you can always ask them for help. to show you their strategies.

Aside from helping you out with your ad campaign, they can also help you optimize your website so that people who see your ads will be able to see more information and images related to your products and services. So, you will not only get more visitors for your ads, but also new visitors to your products. More traffic is always a plus when it comes to internet marketing. But, you have to remember that this will only happen if you spend enough time to advertise your ads and promote them.

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Did you know that the eCommerce industry in 2019 was responsible for some $3.5 trillion in sales? It is one of the fastest-growing and best return of investment businesses in the world at the moment. See more about it here.

There’s no doubt that the future of business is on the internet. All industries are starting to use most of the technology and they are all connected to the internet. The smart person who wants to make money today should be going online and learning everything there is for making money.

In this article, we’re going to give you a few tips on what you need to do to follow this advice and become rich yourself. Millions of people already did it across the world, so you should be doing it too.

Make sure you’ve got the budget

You can’t just quit everything and start selling stuff online. You need a certain budget, just like for anything else out there.

Make sure you have at least $10.000 that you can invest in creating a respectable store on Amazon, Shopify, or some of the other retail pages online. Once you’re covered, go with the next step.

Do the research

To start selling stuff online, you need to have them in your belonging. This is where most of the investment goes. To make more profits, you need to find a manufacturer or a seller that will provide items for a lower amount that you’ll be able to resell for a higher price.

Most people look for sellers on Alibaba, which is a Chinese site that is doing the same as the many American web sites. The only difference is that here products are very affordable as they are produced in China’s mainland. Learn more about this here: https://en.wikipedia.org/wiki/Alibaba_Group.

You need to do proper research and find one that will offer the quality of their products and also provide a great price. Since there are thousands of options, you need to dive in deep and find the one that will have a great ranking, offer affordable items, and provides fast service.

When you find a great one, stick to them, and work regularly. Order bigger shipments as this way you’ll get a much better price. Selling them to the American customers for the same price will get you more profits.

Create an amazing store

To be visible to the customers, you have to create an amazing store. What you must do is set up titles and explanations about your products. Make sure you write a perfect explanation about every single product.

The more information you offer, the bigger chance you’ll have to get customers. People like to know what they are buying, so just a piece of information plus about a product can make a difference between you and someone else’s store.

Make sure you follow the SEO regulative. Better said, offer people what they are looking for. For example, if you’re selling key chains, make sure you create a title of the product that will explain exactly what you offer.

Use some of the most important keywords that customers will most likely use while searching for something on the platform. Additionally, explain exactly what they can expect from the product. If there are two or three colors, specify what they are. If there’s a ton of colors available, make sure you highlight this fact as it will attract customers.

Be patient

As Kevin David suggests, don’t think that you’ll become a millionaire overnight. Be patient and work on your dream. Use some of the many options available like FBA programs and similar, and do everything from home and your own computer that you regularly use. You can even work from the smartphone if you’re away from the keyboard.

Conclusion

These few points show that becoming rich from selling products online can be easily achieved. There are just a few steps for it. If you follow the rules and the guidelines, you’ll be done in no time.

Everyone deserves to live free from a stressed life. The regular job is destroying the personal life and no one is happy working for someone else. This is the ultimate best option. Take the chance and become rich.

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When the concept of creating a website comes in your mind, after the domain purchase the second most important thing that you need to buy is a hosting plan. Among all the available options in the market VPS hosting has gained more popularity these days. Generally, VPS plans to come up with more specifications and hence costly but they are much cheaper than dedicated servers.

In this article, we will discuss the Windows VPS or Windows Virtual Server which is common for the options because of the benefits it offers.

Here we have listed a few benefits of a Windows VPS or Windows Virtual Server

  • The first and foremost benefit a Windows VPS or Windows Virtual offers is that it is cheap as compared to a Dedicated Server and still offers all its features.
  • It can be made secure completely.
  • You can also customize your Windows VPS as and when required.
  • You can easily keep backups of your data and you don’t have to worry about the security and data breach.

All these features are available in a Dedicated Server hosting too but it is very expensive when compared to VPS Hosting. A VPS Hosting gives you all the features of Dedicated Server Hosting at a fraction of its price. Shared Hosting is also very cheap but it does not provide all these features which a Virtual Server is capable of.

So, finally when you have made your mind go in for a Virtual Server or VPS Hosting then you will have to lay down your requirements that you would need on your VPS server. List down all the things that you required for your website like RAM, bandwidth, and data transfer protocol, etc. Also, there are lots of hosting providers on the internet who give this service but you must be smart enough to find the best one for you.

Don’t trust blindly your host can be a bit tricky. You will have to do a lot of research before you sign up with one. Below are some of the features you must look into while searching for a cheap yet reliable Windows VPS Hosting provider.

– Check since how many years is the hosting provider in this business? The more the number of years greater would be its reliability.

– The second thing you must look for is the uptime of the company’s servers. Ideally, it should be 99.999%. An uptime of 99.999% means that your server would be up and running 99.999% of the time.

– Check whether the support is available on weekends or not and also whether they are available 24/7? This ensures that your issues will be rectified immediately, even on weekends, if they are available round the clock.

– Do they have a money-back guarantee? In case, you didn’t like their service and you already have paid for that, then with the money-back option, you can take back your money and move onto the other service provider.

I hope the factors mentioned above will help you to choose the best VPS hosting provider for your window system and make your business to new heights of accomplishment.

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This article is not about Harry but about “Product, Market, Customer, Marketing“. If you want to know more about this then you should read it:

Joanne K. Rowling finished her manuscript for Harry Potter and the Philosopher’s Stone in 1995. She found an Agency to represent her in her quest for a publisher. She tried very hard to publish the story of the young wizard Harry Potter, but no agency wanted to publish it. After a long time of search, Bloomsbury (a publishing house in London) recognized the potential of Harry Potter. In 1997, J. K. Rowling and Bloomsbury published Philosopher’s Stone (just 500 for the market). In the US (market) the customers could find it under the title of Harry Potter and the Sorcerer’s Stone.

Harry Potter and the Chamber of Secrets was published in July 1998 and in December 1999 the third novel, Harry Potter and the Prisoner of Azkaban, was released. The fourth book, Harry Potter and the Goblet of Fire, was released in 2000 and broke sales records on the market.

The fifth novel, Harry Potter and the Order of the Phoenix was published 3 years later in 2003. Harry Potter and the Half-Blood Prince was released in 2005.
The product was the book, now they needed the customers and consumers to buy it. 2007 Joanne K. Rowling finished Harry Potter and the Deathly Hallows.

Her Harry Potter books broke sales records. But How?

Harry Potter is a great book with a fantastic story, but J. K. Rowling also had a very good marketing strategy. 2019 it is still one of the most famous books.

Marketing Strategy

Joanne Rowling changed her name to J. K. Rowling because her management thought boys don’t like to read books which are written by a woman.

Harry Potter had a good marketing strategy. But at its core, the Harry Potter books were a good product and the consumers and customers liked it.
Harry Potter generates emotions. Harry Potter or any other book, product, business or brand can only become a phenomenon by the emotional involvement of consumers driving it to that status.

“Word-of-mouth marketing is a very important part of marketing and business”

Source: https://seobunny.com/professions-of-an-advertising-agency/

A lot of customers heard about Harry Potter from another person. The customers bought the product because of the call to action of another consumer.
As soon as you got a group of consumers and customers (Harry Potter readers) it’s important to keep them loyal. Marketing has a lot do and to deal with customer and consumer loyalty.

Once a customer develops an emotional connection to the product and becomes loyal to a brand, it’s critical that nothing is done to damage the brand or betray consumers’ loyalties to it. If you lose it your business pays the price.

Joanne K. Rowling created an image of Harry Potter. An image the readers could identify with.

  1. K. continued to deliver on Harry Potters brand promise and brand loyalty and the customers brand advocacy continued to grow.
    After a while fans go crazy when they got leaking bits and pieces of information. J. K. Rowling did a good job by teasing some information’s. She told her fans that some important characters would die in the last books and everyone wanted to know who is going to die – Ron, Dumbledore or maybe Harry Potter himself.

A Movement, customers and marketing Service

Consumers build brands not a company – Advertising and a company might push customers and consumers in a direction, but finally the customer who experiences a brand, makes it his own, who becomes loyal to it beccause of emotional involvement pushes the product to success.

Harry Potter is the perfect example of a fundamental truth and wisdom: The consumers have got the might to build a brand.

The customers and the fandom are so powerful. If you use them for your marketing strategy you get a lot more potential for success. Because of this marketing and advertising Harry Potter was able to break sales records.

In 2019 J. K. Rowling sales her Harry Potter Books and products all over the world.

New Media Marketing and Customer Marketing

Never before a book caused so much traffic at the online Media: There are so many online texts about Harry Potter, discussions in the media and a lot of new stories.

Harry Potter got a big fandom and a lot of slash fandom. The Harry potter fans always wanted more of Harry Potter. The internet is an open space and it became a place where the Harry Potter consumers and fans socialize, network and experience the brand in their own ways. It is a process.
To handle this and to use it as marketing it needs a new process and a new way of marketing. A business and marketing strategy were needed.

Online marketing and social media marketing became more and more important for the business. Harry Potter is very famous on social media. The fandom is really active.

Social media marketing and online marketing need community management!

  1. K. decided to use the power of the Internet to build word-of-mouth marketing. The fan sites and blogs created a lot of fan fiction and fan art. It is a new kind of marketing, advertising and business. The marketing quickly realized that allowing consumers to take control of the conversation on social media and online and make the brand their own was far more powerful than trying to stop it. The fans do the advertising and marketing on their own – for a business it is hard to give up control and let the conversation flow, but it is a free marketing service.

An advertising and marketing service done by the customers.

More informations here: https://www.wiwi.uni-augsburg.de/en/bwl/paul/study/courses/summer_term/BA_New_Media_Marketing_Principles/

Fans advertising, Fan products, Marketing

Pottermore and Wizarding World are marketing and services at the same time.

Like a Market-Place where fans can talk about the product. It’s a sales process.

2019 Harry Potter is one of the most famous books.

Marketing Tipps and Marketing Keywords:

  • Everything is a sales process, to sell products
  • Company business and marketing strategies
  • Services for customers
  • Find a market for products
  • Right marketing for right product
  • Good marketing services for a company or a business
  • Doing a research for the market and the product and analyze business, marketing and advertising strategies
  • Make good services
  • Use marketing
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If you have been working with an outside contractor to handle your search engine optimization, you’re going to want to be on the lookout for Black hat SEO practices. These unethical practices will help your website rank higher in google temporarily, in the long run however you will be penalized and your site may even be removed from the search engine. Understanding how you can identify these techniques will help you stay safe and keep your page up. Here are 4 signs to watch for:

Paying for links:

Having a high authority backlink can be powerful. Having too many links on a page with many other paid links can be rough for your page. If you find a website that has hundreds or even thousands of links going through to other sites or blogs, there is a good chance it’s a paid link site.

Stuffing keywords:

Keyword stuffing is another technique that can help you rank for certain keywords in your niche quickly. The ratio of keywords in a piece of content will give you a good idea if keyword stuffing has occurred. Using Yoast or another addon can help you quickly check on keyword ratios. If the ratio is far above 20% or more, you have been a victim of stuffing keywords.

Hidden linking:

Placing text behind an image, using off screen links, using 0 font size links, linking small text in content or links that blend into background colors are all outlawed under Google standards. This still remains a popular black cat strategy though.

Private blog network:

Paid views or a private network where content creators regularly visit the page from the same IP address, comment on content, click advertisements under agreement and more are in direct violation of google standard. This still remains a popular strategy for bumping content up search engines quickly and boosting pages. Keep an eye out for the same IP address is regularly visiting the page or identical comments on your content.

Keep these top signs in mind with your own page to prevent the chance you could be accused of black hat strategies.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

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The digital age demands every business get online. A person from one of part can interact and buy something from the other corner of the world. Such is the power of the internet. Setting up a website is not everything. You have to spend some time to make sure that your website is visible to all. It may sound hard, but it can be quickly gained through paid advertisements. Paid advertisements ensure that you are always in the top of the list, whatever may be the condition, and you will still rank higher in the search results.

The entire infrastructure of the company depends on the proprietary algorithm of the search engine giant. The company ensures that every quality content remains on the top of the search result. On the other hand, if your content is well according to the guidelines, you can expect that the search giant itself will reward your content. In Google Ads, the entire thing comes to Google Ads quality score. There are a few tips that will help you achieve the correct score and help you boost the results. Here are some of them.

  1. Group down the keywords in small groups

A lot of times, the keywords are not categorized well enough. Try to include as many groups as possible. Now, this will ensure that you are well aware of your campaign and will help you to get the expected result as per your requirements.

  1. Optimize the keyword accordingly

The keywords are everything while selecting your Google ad campaign. Choose keywords that are closely related to the campaign. Try to tailor your keywords according to your requirement. It will help you in getting a high-quality score for your campaign. Make sure that you get the keywords into the ad copy to improve your Google Ad quality score.

  1. Take care of landing page

Your landing page is the first thing that your potential customers will visit. Make sure that it is designed well according to all the norms. The next thing that one needs to take care of is that the website should use all the keywords accordingly. It is not possible to use all the keywords. Hence you should consider making sure at least a majority of keywords are used and not stuffed with keywords.

The list can go on. But at the end of the day, it is the results that matter a lot. The world of websites has many rules, and if followed correctly, then it can be used to boost your results organically. The provisions remain the same for all, yet many companies fail to survive or at least spend their marketing budget in the worst way possible. But once you have the right company in place, the rest of the journey is more comfortable to navigate. People all around the world can find your content engaging and will be willing to convert themselves into paid customers. The rules keep on changing. Hence, one has to keep learning to optimize as per the needs.

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What is AMP in website?

With the increasing use of mobile these days, every business tries to provide better mobile experience to the users. Some websites take a long time to load on a mobile browser. However, to help overcome this problem, the Accelerated Mobile Page (AMP) has been designed. AMP allows users to get sites quickly loaded on their mobile platforms. AMP helps the businesses to create mobile-friendly content that can be easily loaded at a faster speed.  AMP has three essential elements, namely, HTML, JavaScript, and Cache.

AMP is the latest technique that is developing websites to perform better. Even if the content of your website has an image, videos, and audios, AMP helps in loading them faster on a mobile browser. Moreover, to accelerate the mobile speed of your website, AMP is the best option. AMP helps in increasing your website performance on the mobile browser. Even when a user has low data, he will be able to load the web pages that are AMP optimized.

Importance of Accelerated Mobile Pages (AMP)

However, to be a part of the competitive business world, organizations are busy searching for options to make their website better. In this situation, AMP has become another way to enhance your business website.

User Experience

Use of mobile is on the rise. More and more people are using mobile phones for all their personal as well as professional works. Most people connect with businesses through their smartphones. But having a website that takes much time to load on mobile can be harmful to your business. To ensure that your customers can connect faster with you through mobile browsers, using AMP is the best option. AMP helps in making your web page more attractive. With AMP, you are sure to give your customers a better mobile user experience.

Increase Speed

Delay in web page loading by seconds can lead to a substantial percentage decrease in your conversion rate. AMP increases the speed of loading your website on mobile. It helps the user to enjoy your web pages without having to wait much. Higher is the speed of your website, and more will be your website traffic. AMP helps you attract more visitors and increase the chances of more conversion rate.

Reduce Bounce Rates

With slow web pages, bounce rates are sure to be high. But AMP helps reduce the bounce rates of your website. With AMP, you are guaranteed with more top speed and enhanced user experience. This reduces the bounce rates and increases traffic for your website.

Increase Traffic

Increasing loading speed and improving browser experience helps you attract more traffic for your website. AMP helps in increasing your website traffic by reducing the loading time on your mobile browser.

Increase Ad Views

AMP has the potential to enhance the use of images and banners on your website. This helps the AMP optimized web pages to publish more ads. It increases the ad viewing rate due to the fast loading speed. Ultimately this helps in increasing the revenue of your business.

Increases Server Performance

AMP also helps in reducing the load on the server of your web page. As massive traffic is generated for your website through the mobile browser, your server gets free. Now, this helps in increasing the overall performance of your server.

User Analytics

AMP may also provide the analytics facility. AMP is very useful in maintaining user analytics. Through AMP, you can make a note of the repeat users, new users, clicks, conversions, etc. It also helps your business in link tracking and counting your visitors. AMP analytics help provide insights into the overall performance of your business. Having access to such vital information can be very beneficial for your business.

Ranking

As AMP increases the loading speed of websites on mobile, it has positive impacts on mobile ranking. When you have quality content coupled with the high loading speed, your rankings are sure to improve.

Gain Google’s Priority

Enhancing user experience has always been a priority of Google. Google provides better visibility to that business website that offers a better user experience. AMP is proved to help give good quality experiences to the users. Hence, Google favors those organizations that use AMP. AMP websites are likely to get more Google priority over other business that has not employed AMP. More is the speed, and more is your preference.

With a faster website, your business is sure to have high conversion rates. Once you implement AMP, you are sure to reap its benefits for a lifetime.

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Designing a website requires effort and time, in addition, getting in ranked on the search engine results page can be even more tedious. And that is why it is of no surprise that there is a demand to hire a web design company to help do all these things for them.

With so many websites out there in the market, one really needs to be serious about providing the best user experience for their target audience. Competition is indeed high and thus if one does not offer a smooth and memorable user experience in their website, they will sure to lose out in the long run.

Simple Layouts

The first tip that we would like to offer is for your website to offer a simple layout to your user. A complicated layout would make it more difficult for users to look for the information that they are seeking, which in turn will affect user bounce rates. Keep your page uncluttered and make navigation smooth and easy. Ensure that your menu bars are within reach and easily accessible.

Split Up Your Landing Pages

The rule of thumb is not to clutter too many information into one page, thus do not be afraid to split up your landing pages that are customized to your various product or service groups. The great thing about doing that is you have more ‘space’ and free play to cater to your target audience. You can start by thinking about the different products or services that your brand offers or customize the various landing pages to meet different needs.

Offer Free Resources

Other than enticing your target audience to engage you for your service or to buy your product, the next thing that you should consider is to offer valuable resources in your website for free. This not only increases your website’s perceived value, but it also helps to contribute to better search engine rankings.

Mobile Responsive

In addition, ensure that your users enjoy a good user experience in your website on desktop and on their mobile devices. Ensure that your website functions well across platforms.

Consistent Colour Theme

Avoid incorporating too many colour themes in your website. Using too many colours can be a turn off for your users or even a visual overload. Stick to a simple colour theme and focus your efforts on incorporating quality images on your website.

Easy To Read Fonts

If you want to appeal to your target audience with your content, do use easy to read fonts. Stick to having a maximum of three different font types. Incorporating too many fonts can actually serve as a distraction.

Straight Forward User Journey

Lastly, make navigating in your website an enjoyable experience by adding appropriate call to action buttons and internal links to ensure that users are given the option to switch to the other internal pages.

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More and more companies use social media platforms for their marketing. Whether this strategy has advantages for your company and what they could be, read in this post.

More and more companies from different industries are setting up groups on Facebook, communicating via Twitter, having a corporate blog or providing company information in a social media newsroom. In this article I would like to introduce five advantages of social media marketing recommended by Pilates Digital:

1. Social Media Marketing – Lean forward instead of lean back

In marketing one is used to dealing with large numbers. Social media marketing does not reach as many users as TV viewers or newspaper readers.

For this, the content in Social Media Marketing has active users. The contents are selected deliberately. The users are motivated to deal with the contents and therefore have a higher comprehension. They do not let themselves be sprinkled but are active and interested in the matter.

2. Social Media Marketing – dialogue instead of monologue

In social media marketing, users have the opportunity to get in direct contact with the company. Entries on the Facebook fan page, questions about the Twitter account, comments on blogs and topic pages – you can not communicate more directly.

Social media know-how is important here – otherwise this openness can backfire. But if you know how to deal with it, it can be exciting and helpful for the company and also for the users; because users swap lively on the Internet – whether with or without companies.

3. Social Media Marketing – Word of Mouth

Exciting information and interesting news are actively passed on in social media marketing. On social networks, in forums, on Twitter and on your own blog. Users of social media applications are excellent multipliers, innovators and early adopters. With proper means and content you promote the exchange.

However, initiating a network effect is not so easy. Endurance and smartness when pushing one should already bring.

4. Social Media Marketing – SEO Performance

Social media marketing activities, if used correctly, have an SEO effect. When social media is built on links. Cross-marketing between the individual applications lends itself and increases discoverability. Link the blog to Twitter and Facebook, link to the site in youTube videos and and and. Properly done, this promotes the findability of the company in search engines.

5. Social Media Marketing – image-building homemade

For many communication measures, you first have to bypass gatekeepers (such as journalists) in order to reach the target group. Social media marketing does not have these hurdles. People communicate directly with people. But there can also be a danger here. Small rash statements can make waves in Web 2.0.

 

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