Category: Online Marketing

When it comes to streamlining your content marketing efforts, it pays to audit your material so you know where the strengths and weaknesses lie. But this isn’t something you should be doing on a whim, as if it were some casual errand, you’ll get around to doing at some point.

Your website is the lifeblood of your company, without it you are bound to fail, so it’s a good idea to conduct this type of audit as soon as you can.

Set Your Objectives

It’s like anything else, if you don’t have a clear-cut goal in mind, you’re not going to achieve success. So, consider what you want this audit to tell you. That means knowing what types of business goals you hope to reach and the results you expect. Do you want higher conversion rates? Better SEO results? Perhaps you are having trouble with audience engagement.

Once you have determined the goals for your website content audit, you can start to assign the metrics that are pertinent to those specific goals.

The Metrics

When you are figuring out which metrics should apply to your particular goals for an audit, you will want to focus on the four major classifications. These include: User behavior, SEO, audience engagement, and sales. Placing an emphasis on one set of metrics per goal will give you a clearer picture of the efficacy of your content marketing.

As an example, you might consider user behavior metrics and engagement metrics to better define the tastes of your intended audience. You can then adjust your content to meet these demands.

Content Inventory

Your audit is going to be time-consuming because it relies on a separate assessment of each type of content you offer on your website. So, you will do an audit of your blog posts separate from any product descriptions that are listed on your site. Each audit should be performed by the metrics you choose.

These audits can be done with your internal content as well as anything that has been published externally. Your content need not only be written material either, you can audit visual content such as videos or entertainment and educational content from games to quizzes.

Organizing Your Content

You will start by gathering the URL’s of all the web pages you wish to have audited. Once you’ve chosen the pages that are most critical to your audit, you can then organize all of your data under various headings and criteria. A content marketing company like Motion can be a valuable ally in auditing your content and giving you a list of the most important web pages based on your metrics.

Analysis

Once you have all of your data and the metrics by which it has all been categorized, you can then start to analyze every part of your content based on the goals you are hoping to reach. Your analysis will allow you to pinpoint which content is working well, which content needs to be updated or refreshed, and any content that is working against you and should be removed from the website entirely.

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The main goal of marketing is to gain more leads and more reach that may lead to more conversions in the long run.

Since the decline of Facebook, organic reach increased in the last few years, as well as the price of Facebook ads, that creates a significant challenge for marketers when it comes to regaining the same reach and engagement as before.

At the same time, less than one percent of businesses are using this particular channel as the way to connect with potential customers, which is a potential competitive advantage that you can use in digital marketing that you should consider.

That is why people are choosing smart bots as well as engaging in ManyChat course so that they can learn how these bots are functioning and how to use them to improve their marketing perspective and brand awareness.

In case that you wish to drive traffic, grow your audience, and create conversions with perfect user experience, you should implement Messenger automation that will help you drive more potential customers than before.

We decided to present you reasons why people are turning to chatbots instead of handling other perspectives when it comes to digital marketing.

  1. Organic Reach Became Obsolete

Have in mind that most companies and social media platforms such as Facebook, for instance, has radically reduced the organic post reach, and today, it is based on one to two percent of fans that liked your page.

On the other hand, people are choosing instant message platforms so that they can increase the overall engagement and improve the customer’s service that will help them reach more people than before.

According to numerous marketers, the average rate when it comes to using instant messengers is between 50% and 80%, which is a much better engagement rate than using any other form of social media marketing.

If you wish to learn how to include chatbots into your marketing strategy, you should click here for more information.

  1. Showing Ads Through Messengers Is Efficient Solution


Have in mind that one of the most important factors nowadays when it comes to digital marketing is the ability to implement ads that will be mobile-friendly.

The main reason for that is that they can convert three to five times more than desktop ads since most people are using instant messengers through mobile devices.

You will gain the ability to present ads by using instant messengers, and that will help you increase the awareness of your business in general, and as a result, you will gain more potential customers and higher visibility than before.

These ads won’t just help you raise brand awareness, but will create a customer record so that you can create more personalized communication with them that will help you retain them in the long run.

You can also use these ads so that you can drive traffic to your website, which may be a traditional way, but through it, you can gain prospect’s location, name and ability to send more messages than before.

  1. You Can Create Mass Messages To Contacts

Even though email marketing is one of the oldest ways of sharing your information by using internet platforms, the same principle functions when you decide to use Facebook Messenger, for instance.

You can blast messages to your contacts, which will help you increase brand awareness and improve the way, your business functions. Have in mind that today chat blasting is much more effective since people will instantly get a notification, and the open rate is approximately 80%.

That is a much more efficient solution than organic social posts, email messages as well as paid ads that will take money out of your pockets. You will be able to create an ability to send messages to an only specified audience.

That way, you can collect relevant information from users and create custom and specific definitions when it comes to using the information you need based on your target audience and their preferable choices on social media.

You can select them and market yourself only to those target audience that will convert faster than others. Check this link: https://en.wikipedia.org/wiki/Social_media_marketing, and you will learn more on social media marketing.

  1. Chatbots Will Increase Your Contact List

Remember that instant messengers are great solutions because they feature high open rates when compared with other forms of messaging and sending circular mails. We have mentioned above that open rates tend to reach 80%, which is much more than any other form of digital marketing.

With the open messages, you will often see responses that will help you create a growing and healthy contact list in general.

You will be able to grow both leads and contacts as the number of conversion increases because chatbots are available 24/7 and ready to help your potential customers.

It is vital to understand that chatbots will be able to help you increase the number of direct responses, and you will be able to use automation tools and software that will automatically respond to posts so that you can improve the overall interaction.

In case you get social media perspective daily, you should find ways to take advantage of it. Therefore, when you set up auto-responder, you will be able to enable the custom-made chatbot to message everyone who posts a comment on your social media page.

By increasing the level of engagement, you will be able to turn all people that are connected with you into potential customers that you can retain for a long time.

  1. Chatbots Will Automate Questions and Answers

You will be able to create smart bots that will be able to create conversations with your potential audience by implementing Q&A triggers. By using these triggers, you can create a chat experience based on common queries and keywords.

Therefore, you will get a robot that will answer all questions as well as requests without any additional problem. Imagine that you have a seminar coming up and you wish to set a chatbot to handle sign-ups.

That will help you create a trigger every single time a person asks where they can sign up or something similar that will prove useful to both your customers and your business in general.

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