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Search engine optimization is targeted to get your website placed as close as to the top of search engine results. Quite simply the search engine optimization is the umbrella term for all the techniques you apply to ensure the visibility of your site and the content on SERPs (Search engine result pages). It is a fantastic way to increase the quality of a website by making them easy to navigate and user-friendly. SEO can be considered as a framework because the whole process has a number of rules, stages and set of control.

The Importance Of SEO:

The search engine optimization has become important than ever in today’s competitive market. The majority of users more likely click on the top five or six suggestions in the SERPs. So to gain customers and get visitors to your website you need to be in the top positions.

The search engine optimization is also about the usability of a website. Having a website in the top suggestions of the search engine results increases the user’s trust on your website. SEO can position you ahead the competition, and an SEO optimized website is more likely to turn more visitors into the customers.

Key elements of a good SEO strategy:

The search engine optimization is broken into two elements:

  • On page SEO
  • Off page SEO

On page SEO:

  • Title:

Meta title must perfectly define your business to propel users to see your website. The text that displays under the Meta title is called the Meta description. It should contain maximum 150 characters and clearly outline your business.

  • Content:

Content is the most important element in the search engine optimization. High-Quality content drives the attention of the visitors at one glance. Length of your content also matters a lot for search engine but make sure that you are uploading high quality and relevant content. Bear in mind that the content keeps your targeted audience engaged. Also, consider what content your audience is looking for while assembling your content.

  • Keywords:

If you want to be in the organic search engine pages, then choose the relevant keywords. The keywords are the terms that the visitors type into the search engines. Integrate the keyword in the title of your webpage and the content as well.

Off-page SEO:

Social media is becoming increasingly popular especially for the business promotion. It is the most effective way to interact with the audience and provide customer support. It can take your company to another level if you come up with the winning strategies. To reach the highly targeted audience, nothing can be better than the social media.

  • Backlinks:

A back-link is the word of mouth type of advertising a business. It requires the outside source to publish the content. Well, it must be about your business.Create High Authority Backlinks to get high rank in search Engines.

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With a lot of SEO firms in the industry right now, it can be daunting to find a reliable one that will help a business grow. Every entrepreneur needs an SEO consultant who is not only willing to do his job, but also possesses care and concern forhis clients. The hiring process could cost anyone money if they don’t know who exactly fits as the best SEO consultant. These tips will ease the prospecting process!

The quality of the SEO consultant’s work can be seen in the past and current brands he has worked with. His clients appear on the SEO agency’s website, and from there, anyone can see if these brands have shown a growth while the consultant is managing their SEO.

The portfolio and history of the SEO consultant tell anyone about how he delivers his service. It is the primary reason and it is essential to read the reviews and testimonials before hiring someone. These words came from the people who have experienced working with a specific SEO agency so, it is recommended to take a minute to read the reviews before contacting him.

Each service offered by the SEO consultant should be tailored to the company’s size and type of industry. Some SEO practices that work with the other brand might not work for the other. So, it is essential that the SEO consultant possess the innovative mind to make the services or package well-fitted to the company’s needs. The offer should be focused on what the company is missing and not only on the aspects established at the beginning of the collaboration.

The price of the package is vital to consider. Every entrepreneur has to invest in different areas of his business, and the SEO consultant should understand this fact. Therefore, he must make sure that the cost of his services is within the budget of his customer as well.

Before signing a contract for a SEO service or SEO package with a SEO company, it is essential to ask for recommendations from the previous brands who have worked with them. It is one proof that the business will be in good hands in case an agreement is reached.

It is important to remember these tips to save money and time when hiring a SEO consultant. As an additional recommendation, HED Solutions offers excellent services along with high-quality results. ThisSEO company can be found by using Google’s search feature for easy finding and evaluating their available packages.

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An effective SEO strategy pays attention to both on-page and technical aspects of search engine optimization. However, a considerable number of business websites were found to be lacking in certain essential technical respects. The technical SEO doesn’t deal with the content rather it focuses on building a strong foundation which enables content to rank in search engines quickly and effectively.

Your website cannot rank well in search engines unless it has a sound structure. Addressing all the technical elements of SEO facilitates search engine crawlers to index content which, in return, brings more traffic to your site. Most of the leading digital marketing experts emphasize the importance of addressing technical SEO problems.

How can you determine whether or not your website is healthy in terms of technical SEO? Perform regular and in-depth audit on your site to ensure that search engines are able to crawl and index your site.

 

Why Technical SEO is Critical

Search engines are constantly refining the way they crawl, index, and understand information. However, they are still bots and cannot be perfect. If your website is not well-built in terms of SEO elements, search engines will have a hard time understanding what your site is all about.

Before creating and publishing amazing content, make sure your website has a strong technical SEO foundation. There is no use of great content if search engines are unable to index it. Do you think you can get organic traffic to your website if it doesn’t show up in SERPs? In today’s competitive environment, technical SEO problems can have a devastating impact on your business.

Resolving technical SEO problems will help your audience find and navigate the site. It will increase traffic, improve rankings and user experience.

 

Elements of Technical SEO

Over 50% of traffic on your site is likely to be organic which means that most of your traffic visiting your site because they find your appearance in SERPs the most relevant to their problems. Neglecting technical SEO problems will disappoint both users and search engines. When your business success is depending on your site, make sure your site is spot on in the following areas:

 

  1. Page Speed

Site speed is a measurement of how fast the content on your site loads. Google has listed site speed as one of the ranking signals. A slow page speed is probably one of the most critical technical SEO problems that negatively affect page indexation. In addition, pages with a longer load time lead to higher bounce rate. Businesses running conversion-based websites should take every possible step to increase page speed.

Ideally speaking, your pages should load in under 2 seconds. You can evaluate page speed with Google’s PageSpeed Insights. It is also important to check your website’s waterfall using GTmetrix and analyze how your website behaves as it loads.

Some websites contain long-forgotten, unnecessary code that should be removed. You can use Chrome Developer Tools to identify and remove unused JavaScript and CSS code. The optimizing code will help you increase your page speed

 

  1. Responsive Design

Google has already emphasized the fact that responsive design is their preferred mobile configuration. In the mobile-first era, having a responsive website is a must; it improves user experience on all devices and helps you perform better in terms of SEO. Test your website on different devices in order to find out issues that can damage the user experience.

 

  1. Site Structure 

Having a flawless navigation throughout the site does matter. Study the overall organization of your pages and how easily your visitors can move from one section of the website to another. Minimize the number of steps a user has to take in order to reach the desired point. Create easily comprehensible categories of pages and organize content make it easy for visitors to engage with the business.

In addition, the pages on your site must be interlinked in a way that visitors reading one piece of content are seamlessly led to other sections. User experience demands that you built a strong website structure so that a user can easily find solutions. Remember, if your audience is happy and like to spend time on your site, search engines will prefer your site over your competitors’ sites. So, put efforts to optimize the overall structure of your site. Develop a hierarchy in a way that ensures critical pages are a few clicks from the home page.

 

Crawlability and Indexation

Crawl budget refers to the amount of time and resources search engines are willing to spend on a site. There are factors that can badly affect the crawl budget. Low-value-add URLs is the main reason why crawl budget shrinks. To fix this technical SEO problem, monitor the index coverage report and crawl stats using Google Search Console so that crawling and indexing issues can be identified and resolved. Also, analyze server log files to keep track of what Googlebot is doing on your site. Headless browsing is another way to study what the bots see when crawling your pages.

Related: How to find and fix 14 technical SEO problems that can be damaging your site

How to Make Technical SEO work

Making technical SEO work is a collaborative effort that requires developers, designers, and SEO experts to be on the same page. The focus of your team should be to provide an impeccable user experience to your audience and make it easy for search engines to understand what your business site is all about. Fixing all kind of technical SEO problems will make things easier for you down the road. Hire reputable digital marketing and SEO experts and have your site thoroughly examined.

 

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The security of a website is always of the utmost importance. Don’t think that having low traffic on site means that there will be no attack.  There are many security levels, and you cannot affect them all. You need to think on many aspects while developing a website. One of them is to install plugins as a precautionary step to prevent the malice attacks on your website. You should take several preventive actions to ensure that there is no chance of compromise at all. Security Ninja is a must have plugin for wordpress security and is available for free. For further information, you can visit https://wordpress.org/plugins/security-ninja/

What does this reporting tool do?

Well, the security ninja is a reporting tool that helps you watch your website. It looks for Potential problems and the versions of software that are running on your server. It is the plugin that monitors your site for issues and finds threats just in one click. You had to pay for it as it was a premium plugin. But now it is completely free. Get more information about the free plugin security ninja at https://wpsecurityninja.com/.

The great reporting tool offers more than 40 tests that include:

  • WordPress options test
  • 0 day exploits tests
  • File permissions
  • Auto update modes tests
  • Debug modes tests
  • PHP related tests
  • Installation parameters tests
  • Brute force attack
  • version hiding
  • leftover file threats
  • database configuration tests

Security ninja paints threats in red and advises you about how to fix these issues. Every test will demonstrate how to repair a problem in detail. After installing this reporting tool, you have to start the scanning. The time it takes while scanning depends on your website. Then ninja shows a report to tell the status of your site.

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Right now the market is replete with the best mobile phones are 4g mobiles.

4g mobiles are the successor of 3g and 2g. 4g stands for 4th generation. They are faster than their predecessors and it is much faster. 4g mobiles allow you to download web content faster and listen to music without buffering. Entertainment portals like Netflix, Amazon and Hotstar are making use of this high speed and engaging more and more users to watch content on mobile handsets.

A few years ago, we could not even imagine that anything besides TV could be a source of entertainment. Mobile handsets and especially 4g mobiles at that have changed all of that. Most of online shopping and browsing happens on 4g mobiles. It only makes sense to buy mobiles online because you can avail of the latest mobile offers.

Online shopping portals give great discounts and EMI options to make mobiles phones price affordable. You can even opt to exchange your old mobile handset for the latest mobile phones.

It is very easy to get a refund or replacement if you buy mobiles online. Customer support is extremely helpful and you do not have to physically go and raise a complaint.

The latest mobile phones have amazing features. Screens are more resilient than ever with Corning gorilla glass. However, it is recommended that you also get tempered glass for your mobile handsets. The camera quality that the latest mobile offers is supreme. A lot of short films and videos are made completely on iPhones. Samsung also has a great camera that can rival that of iPhones.

The latest mobile phones also offer greater security. The fingerprint sensor is a common thing that you can find on most phones even if the mobiles phones price is really low. Facial recognition is the next big thing that is available on mobile handsets.

The technical aspects are also being improved. From great screen resolution to DOLBY audio quality there is nothing that the best 4g mobile phone do not have.  All the latest mobile phones come with a dual camera – primary and secondary. The mega pixels of these cameras have also improved vastly. Earlier, you could only take fuzzy photos but now you can take actual portraits with your mobile handsets.

The best 4g mobile phones offer a very smooth user experience. There is no lag because the operating software like Android and iOS have become extremely advanced. The mobile handsets itself have a better storage capacity and are capable of multi-tasking.

In order to appeal to the masses, brands are lowering their prices and producing budget 4g mobiles to entice more and more consumers. For the buyer, this is a great opportunity to research and make a wise decision. You do not have to break the bank to get the latest mobile phones.   All brands have a low-end and a high-end model. Even Apple has budget 4g mobiles and are planning to make more.

 

 

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Gone are the days when Facebook and Twitter were considered to be the only successful social media marketing sites. Now, it is that time of the year when Instagram is in the game and has now become a complete powerhouse amongst the social sites. A lot of things have been changed this year and Instagram is now on top right now because the user engagement at this site has increased massively over the past few years. Statistics have shown that right now almost 800 million people are actively using this site and it is said that this figure will soon reach to billions this year. Now, 80 million is a big figure and if it goes to billions then obviously there is no chance that Facebook and Twitter will come near the effectiveness and success of Instagram.

Now, you might be wondering that what exactly are those factors that make Instagram such a big success because 80 million is a lot of engagement. Well, in order to make you understand all of this we are here with a few stats that all the marketers should know.

 

1-Instagram photos generate a total of 36% more engagement than videos

Videos work great on instagram but only if the content of the video is extraordinary and also there are high chances that people watch a video and then scroll without tapping the like button. On the other hand the pictures and the images that get posted on instagram, they get 36% more likes than the videos and we’ve mentioned the reason why this happens. Now if you want to get high quality Instagram views then definitely you should start by posting good and valuable images that can easily grab the attention of the users.

 

2-There is more engagement of Instagram users on weekdays

There has been a lot of talk on the perfect time to post content and people had different answers to this question but after a short research, we finally got an answer that the perfect days to post content on instagram are Wednesdays, Thursdays and Fridays. And as far as the timing is concerned then research showed that 5am is the perfect time when there is a lot of engagement seen on instagram maybe because people wake up at that time and check their feeds.

 

3-The average monthly follower growth of Instagram is 14%

Now it is simple that when it comes to Facebook, people prefer to know a person first and then add them but this is not the case with the instagram accounts. Here if you are posting some seriously good content, using hashtags and participating then consider your job done here and you will get noticed automatically. So, this is the reason why the follower growth on instagram is 14% and this is way too much than the other social media platforms.

 

4-Post with hashtags get 12.6% more engagement than the one with no hashtags

When marketing on instagram, know that hashtags are your best friend and they can change the course of your marketing game. In other words your hashtags are crucial and they matter a lot when you are posting something. Moreover, you are allowed to do 30 hashtags per post and that is the best way to get highlighted so why don’t you use all of those 30 opportunities?

 

These are the 4 major stats that would matter a lot to someone who has to step in the Instagram marketing game. Follow the rules, use the tips and see how things work in your direction.

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It is of course the era of the application. Whatever requirements we have, there comes an app to serve specifically to our requirements. Well, the world behind these applications is a bit technical, which makes it important for every mobile app marketers to know these techniques. When it comes to app ranking, there are certain ways that marketers can opt for. Here is a brief on all the important guidelines.

 

Ways To Rank Apps Over Search Engines:

Offer What Customers Are Looking For

It is important to be in the race in order to rank your application. And, the job can easily be accomplished if you know what to serve. This also makes it easy for the marketers to have a closer look at the competition. Thus, opting for surveys time-to-time is very much important owing to the fact that it helps every marketer to remain well informed. Additional researches can also be accomplished by keyword searches, competition targets, and the strategy to opt for.

 

Opt For Product Description With Proper Keywords In Place

Keywords are important to rank your app as users will always search for their queries with the specific set of keywords. Additionally. Users can also be attracted towards a compelling product description. Try to make your product description more like a call-to-action for the potential customers. Along with inserting the keywords properly, educate the users on why they must give it a shot to install your application.

 

Choose A Meaningful Product Icon

The visual icon of every application is the first interaction of the users with the app. This is enough for an app icon to be impressive enough for the users. If possible, design an app icon in resemblance to the app. App Store & Google Play have their preset standards of designing the application icon. For iOS, the icon size must remain 1024*1024. For Google, the prescribed size is 180*180. There are certain other recommendations too that developers must keep into the mind to design the app icon for the respective stores.

 

Opt for Outside Promotion To Increase The Traffic

Once, the app icon has been designed specifically for the respective stores and submitted as well, it’s time for the promotions. App Store Optimization with the on-page techniques is one among the several tools in your mobile app marketing kit. Marketers can opt for SEO or search engine optimization techniques for adding more traffic to the application. Besides the practice, it is also important to have a social media presence with a compelling piece of content to help users know the importance of your app.

 

Update The App Frequent

Be it App Store or the Google Play, every store keeps updating its prescribed guidelines on how the apps should be designed. Therefore, it becomes important for app marketers to update their applications along similar guidelines. Not only updating the application is important but also the description, app icon, the review, ratings and everything that can entice the users towards the app. The end goal is to make your app popular among the users.

 

Wrapping IT Up

Backed by a proper understanding of app store ranking algorithm, the tips prescribed above can help mobile app marketers to easily rank their applications in the app stores. With the proper understanding of these ASO practices, you can easily make a bullet-proof ASO strategy that will actually do wonders for your application. Therefore, do practice these strategies in order to catapult your app the right way. The rank of your application matters when it is about providing visibility to the app. And, thus opting for the best strategies could help you win the battle without struggling much.

 

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In the digital world, every business needs the website that creates the brand awareness. The search engine optimization is one of the popular ways to enhance your business online. The SEO reseller programs are beneficial when compared to the domain name, reselling hosting, software development and other services on the internet. Nowadays, there are high demands for the SEO reseller program because it offers the huge way to make money in the field. You can choose the best program for your needs.

Hire best SEO reseller program for your business

Are you looking to hire the SEO reseller program? Then you should consider the various factors such as company license, experts experience, service cost, client reviews and others. These factors help you to hire reputed SEP Reseller Program for your organization. The experienced company provides the quality services and they help you improve the brand awareness around the targeted customers. By hiring the SEO Reseller Program you can build the strong relationship with your clients. The company has the experienced staff to deliver the quality services to their clients. They offer the affordable search engine optimization reseller program service.

Benefits of SEO Reseller Program

The great benefit of SEO reseller program is that help you stay top position in the competition. The White Label SEO help you bring more traffic to your site, improve the sales, generate the leads and others. The reseller program offers the lot of the benefits such as improves website ranking, link building, and others.

  • Improve website ranking

One of the main benefits of using the agencyplatform is improving the website ranking on the search engine. The SEO handle the unique way that the search engine sees the website. The search engine ranking is crucial for website sort. The people looking anything related to your site then your website will display on the front page of Google if you have good ranking in search engine. The SEO agency helps you boost the website ranking in the search engine.

  • Improve the brand

Most of the search engine optimization resellers allow the users to sell the products or services in their own name. The SEO reseller process can be really beneficial for the business that helps you brand your product without any hassle. One of the main reasons for hiring the reliable SEO reseller service is enhancing the brand and they deliver the profitable result for the clients.

  • Link building

The link building is exchanging the link between two sites. The link building helps to improve the online presence. The search engine optimization outsourcing is great that help you find the best site for you. The link building improves the audience to your website.

 

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Finding a web designer is a crucial component to getting your online business off the ground. This is why you need to have an understanding of the things you will need to look for when you are hiring a web designer. Do not simply choose a web designer at random out of the phone book. Look into the person’s background and make sure you are hiring a quality person. Web designers come in many different skill levels. Therefore, you need to be very patient in your search in order to ensure that you hire a web designer who will do a great job for you. Here is what you will need to look for in a web designer.

 

  1. How long has the web designer been working in that particular field?

 

Experience is key when you are going to be hiring a web designer. You need to hire a person who has designed many websites in the past. Ideally, this person should specialize in designing sites that are similar to yours. The person you hire should have a minimum of three years of experience in web design. This amount of experience will ensure that he will be able to handle any request that you make. You might also want to look into some companies that offer various website design packages.

 

  1. The level of skill possessed by your web designer needs to be very high.

 

You should get an idea about the level of skill that your web designer has by looking at some of his earlier work. You should never agree to hire a web designer without first taking a look at a dozen or so of the previous sites he has been involved in creating. Play around with these sites to test out their speed and functionality. Testing out a web designer’s previous sites will give you a good idea of what your site will look like if you make the decision to hire that particular web designer.

 

  1. Your web designer should be able to adapt to sudden changes.

 

You might change your mind about the way you want your website to be designed after you have already given instructions to your web designer. Therefore, this person must not get flustered if you ask him to make changes quickly and without warning. Web design is not an exact science. Your web designer needs to be able to follow your instructions to the letter and change directions at a moment’s notice. He should also charge a reasonable rate for his services. It would be in your best interests to get prices from a variety of web designers before you hire someone.

 

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Following one of the two different scenarios, guest writing can be done right. The first, best and the simplestway is when an editor of a high-quality website acknowledges your expertise on a specific subject and asks you to originate a guest post for that page. Make sure you provide them with a well-written content,whichwill get published on a site with a lot of traffic. The reviser might even promote your writing on social media, where countless readers are able to see it.

The other way kind of imitates the activity of freelance writers, when they want their ideas published in a traditional magazine; pitching the ideas to a redactor, and after acceptance, sending an article to a magazine. 

For publishing a content on a certain website, the writer usually does the research on good pages that might post the work. Look for blogs with good reputation, that accept guest writing and share similar interests. When you find such page, check if there are any guidelines to follow for pitching your idea, and stick to them. If there are none, use the contact form to identify yourself and your firm, give an explanation about your qualifications, and ask for the permission to sharethe idea. In case the editor is interested in your pitch, they will contact you. Double-check that you submit a high-quality content before sending it. Now all you have to do, is wait for an approval. Redactors receive a lot of sample articles from wannabe blog writers, so it might take a while to hear back from them. You can try contacting them again after a few weeks, and if there is still no reply, either ask to toss them a new idea or simply submit it someplace else.Keep in mind, that good websites, just like any successful magazine, have editorial calendars, so when you are pitching an idea, think about what the editor might need in a few weeks from now. When areviser does contact you back, follow any further instructions they might have to polish your content, until it meets the necessary requirements. After you have edited the blog to its best, there is nothing left to do, but to publish it.

Remember! Writing guest posts the correct way can help you build your authority, acquire natural, high quality inbound links, and steer traffic to your own page.

Author Bio: TechKoW.com, Development and Marketing Services.

 

 

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