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The digital age demands every business get online. A person from one of part can interact and buy something from the other corner of the world. Such is the power of the internet. Setting up a website is not everything. You have to spend some time to make sure that your website is visible to all. It may sound hard, but it can be quickly gained through paid advertisements. Paid advertisements ensure that you are always in the top of the list, whatever may be the condition, and you will still rank higher in the search results.

The entire infrastructure of the company depends on the proprietary algorithm of the search engine giant. The company ensures that every quality content remains on the top of the search result. On the other hand, if your content is well according to the guidelines, you can expect that the search giant itself will reward your content. In Google Ads, the entire thing comes to Google Ads quality score. There are a few tips that will help you achieve the correct score and help you boost the results. Here are some of them.

  1. Group down the keywords in small groups

A lot of times, the keywords are not categorized well enough. Try to include as many groups as possible. Now, this will ensure that you are well aware of your campaign and will help you to get the expected result as per your requirements.

  1. Optimize the keyword accordingly

The keywords are everything while selecting your Google ad campaign. Choose keywords that are closely related to the campaign. Try to tailor your keywords according to your requirement. It will help you in getting a high-quality score for your campaign. Make sure that you get the keywords into the ad copy to improve your Google Ad quality score.

  1. Take care of landing page

Your landing page is the first thing that your potential customers will visit. Make sure that it is designed well according to all the norms. The next thing that one needs to take care of is that the website should use all the keywords accordingly. It is not possible to use all the keywords. Hence you should consider making sure at least a majority of keywords are used and not stuffed with keywords.

The list can go on. But at the end of the day, it is the results that matter a lot. The world of websites has many rules, and if followed correctly, then it can be used to boost your results organically. The provisions remain the same for all, yet many companies fail to survive or at least spend their marketing budget in the worst way possible. But once you have the right company in place, the rest of the journey is more comfortable to navigate. People all around the world can find your content engaging and will be willing to convert themselves into paid customers. The rules keep on changing. Hence, one has to keep learning to optimize as per the needs.

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Scaling a business is hard – everyone knows that. A considerable amount of effort is required. You might even have to wear different hats for that. You will have to deal with sales, marketing, understand taxes, engage with customers on a daily basis and the list goes on and on. Unless you are sticking to small business management tips, it can take a toll on you.

Those of you who are struggling to grow their business, there’s light at the end of the tunnel. There are proven tactics through which you can make your small business grow. Let’s explore them:

  • Do some research

Everything starts with proper research. It is important to understand what your business can do with the money and resources it has.

Take out all the previous accounting records, stats, and analytics. How was the performance of your business over the past years? From all this data, can you make future sales projections?

If you must, then talk to your lawyer, accountant or business advisor. They can help you in making profound decisions about the future of your business.

  • Set goals

What goals are you trying to achieve? They need to be on the paper and they must be measurable. Without goals, you cannot expect a business to grow and expand. When you have goals, you have something to strive for. It gives a direction to your path.

Create SMART goals i.e. specific, measurable, achievable, relevant, and time-bound.

  • Nurture your existing customers

Before you head out to find new prospects, take a moment of your time to value your existing customers. Send them newsletters, promotional emails, and offers.

At the same time, build your customer base by looking for new opportunities. The key is to achieve balance between nurturing the existing customers and find new ones.

  • Use social media

Why not leverage social media to your benefit? It’s a powerful tool for promoting your business and gain valuable insights about your on-going campaigns. There is a technique called social listening that lets you find out what your customers are saying about you. It also offers insights about your audience’s behavior, identify keywords and trends and similar other information that can help you improve customer service.

  • Attend networking events

When it comes to growing your small business, networking is the key to success. Networking lets you build a relationship with other people. As they get to know about your business, they might help you get some customers through word of mouth.

  • Build a sales funnel

A sales funnel can help you grow your business quickly. It’s said that if you don’t have a sales funnel yet, you are making a huge mistake. Sales funnel actually automates your business. You are able to scale and grow it at the same time.

Before you create a sales funnel, you must conceptualize it. This will be your automated selling machine that will keep your business growing without any external help.

  • Create a customer loyalty program

Loyalty programs play a significant role in increasing sales. Did you know it costs up to 3 times more to acquire a new customer as compared to retaining one? So long story short, it is expensive to find new prospects.

With a customer loyalty program, you can retain your customers. Somewhere down the road, it might even help you attract new customers. It is one of those efforts that will always pay you off in the long run. These programs help with customer retention, help generate user reviews, your business gets to save money, and you might even get customer referrals.

  • Identify new opportunities

You can only identify new business opportunities if you are able to understand your demographics better. This calls for understanding everything – competitors, distribution channels, foreign market and other industries that might indirectly impact your business. With proper analysis, you will be able to identify a new number of opportunities.

  • Build passive income streams

It takes a significant amount of effort to grow a business. If your profit margin is thin, then consider building additional income through a passive income stream. This will help you afford the opportunity to make mistakes. You will stay in business and it will offer you a basis to grow and market yourself.

  • Get customer feedback

If you really want to learn how to grow your business, hear it from your customers. Get to know them and learn what they want. Who knows with their feedback, you get a new direction for business expansion.

Summing Up

Along with a lot of hard work, you will also need patience. That way, you will get to break through the obstacles.

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What is AMP in website?

With the increasing use of mobile these days, every business tries to provide better mobile experience to the users. Some websites take a long time to load on a mobile browser. However, to help overcome this problem, the Accelerated Mobile Page (AMP) has been designed. AMP allows users to get sites quickly loaded on their mobile platforms. AMP helps the businesses to create mobile-friendly content that can be easily loaded at a faster speed.  AMP has three essential elements, namely, HTML, JavaScript, and Cache.

AMP is the latest technique that is developing websites to perform better. Even if the content of your website has an image, videos, and audios, AMP helps in loading them faster on a mobile browser. Moreover, to accelerate the mobile speed of your website, AMP is the best option. AMP helps in increasing your website performance on the mobile browser. Even when a user has low data, he will be able to load the web pages that are AMP optimized.

Importance of Accelerated Mobile Pages (AMP)

However, to be a part of the competitive business world, organizations are busy searching for options to make their website better. In this situation, AMP has become another way to enhance your business website.

User Experience

Use of mobile is on the rise. More and more people are using mobile phones for all their personal as well as professional works. Most people connect with businesses through their smartphones. But having a website that takes much time to load on mobile can be harmful to your business. To ensure that your customers can connect faster with you through mobile browsers, using AMP is the best option. AMP helps in making your web page more attractive. With AMP, you are sure to give your customers a better mobile user experience.

Increase Speed

Delay in web page loading by seconds can lead to a substantial percentage decrease in your conversion rate. AMP increases the speed of loading your website on mobile. It helps the user to enjoy your web pages without having to wait much. Higher is the speed of your website, and more will be your website traffic. AMP helps you attract more visitors and increase the chances of more conversion rate.

Reduce Bounce Rates

With slow web pages, bounce rates are sure to be high. But AMP helps reduce the bounce rates of your website. With AMP, you are guaranteed with more top speed and enhanced user experience. This reduces the bounce rates and increases traffic for your website.

Increase Traffic

Increasing loading speed and improving browser experience helps you attract more traffic for your website. AMP helps in increasing your website traffic by reducing the loading time on your mobile browser.

Increase Ad Views

AMP has the potential to enhance the use of images and banners on your website. This helps the AMP optimized web pages to publish more ads. It increases the ad viewing rate due to the fast loading speed. Ultimately this helps in increasing the revenue of your business.

Increases Server Performance

AMP also helps in reducing the load on the server of your web page. As massive traffic is generated for your website through the mobile browser, your server gets free. Now, this helps in increasing the overall performance of your server.

User Analytics

AMP may also provide the analytics facility. AMP is very useful in maintaining user analytics. Through AMP, you can make a note of the repeat users, new users, clicks, conversions, etc. It also helps your business in link tracking and counting your visitors. AMP analytics help provide insights into the overall performance of your business. Having access to such vital information can be very beneficial for your business.

Ranking

As AMP increases the loading speed of websites on mobile, it has positive impacts on mobile ranking. When you have quality content coupled with the high loading speed, your rankings are sure to improve.

Gain Google’s Priority

Enhancing user experience has always been a priority of Google. Google provides better visibility to that business website that offers a better user experience. AMP is proved to help give good quality experiences to the users. Hence, Google favors those organizations that use AMP. AMP websites are likely to get more Google priority over other business that has not employed AMP. More is the speed, and more is your preference.

With a faster website, your business is sure to have high conversion rates. Once you implement AMP, you are sure to reap its benefits for a lifetime.

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Designing a website requires effort and time, in addition, getting in ranked on the search engine results page can be even more tedious. And that is why it is of no surprise that there is a demand to hire a web design company to help do all these things for them.

With so many websites out there in the market, one really needs to be serious about providing the best user experience for their target audience. Competition is indeed high and thus if one does not offer a smooth and memorable user experience in their website, they will sure to lose out in the long run.

Simple Layouts

The first tip that we would like to offer is for your website to offer a simple layout to your user. A complicated layout would make it more difficult for users to look for the information that they are seeking, which in turn will affect user bounce rates. Keep your page uncluttered and make navigation smooth and easy. Ensure that your menu bars are within reach and easily accessible.

Split Up Your Landing Pages

The rule of thumb is not to clutter too many information into one page, thus do not be afraid to split up your landing pages that are customized to your various product or service groups. The great thing about doing that is you have more ‘space’ and free play to cater to your target audience. You can start by thinking about the different products or services that your brand offers or customize the various landing pages to meet different needs.

Offer Free Resources

Other than enticing your target audience to engage you for your service or to buy your product, the next thing that you should consider is to offer valuable resources in your website for free. This not only increases your website’s perceived value, but it also helps to contribute to better search engine rankings.

Mobile Responsive

In addition, ensure that your users enjoy a good user experience in your website on desktop and on their mobile devices. Ensure that your website functions well across platforms.

Consistent Colour Theme

Avoid incorporating too many colour themes in your website. Using too many colours can be a turn off for your users or even a visual overload. Stick to a simple colour theme and focus your efforts on incorporating quality images on your website.

Easy To Read Fonts

If you want to appeal to your target audience with your content, do use easy to read fonts. Stick to having a maximum of three different font types. Incorporating too many fonts can actually serve as a distraction.

Straight Forward User Journey

Lastly, make navigating in your website an enjoyable experience by adding appropriate call to action buttons and internal links to ensure that users are given the option to switch to the other internal pages.

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Digital marketing clients often ask whether they should invest their advertising dollars in PPC or SEO. Answering that question requires an understanding of these internet marketing models. You also need to consider the purpose of your website, your competition, and your advertising budget. You may find that either PPC or SEO will be more profitable or both strategies will increase traffic to your site.

PPC is pay-per-click, a type of internet marketing with which advertisers must pay a fee for every click on one of their ads. Basically, advertisers use PPC to purchase visits to their websites. SEO stands for search engine optimization, which is a marketing strategy by which advertisers focus on increasing traffic to their sites through non-paid (organic) search engine results.

How PPC and SEO Work

Here is an example of the difference between PPC and SEO. Google’s Keyword Planner shows that the average cost per click for the search term “car insurance” is about $60. A small box labeled “Ad” is usually found to the right of PPC ads. This box does not show up with organic results, though. Although organic placements are under the ads, search engine users tend to click on organic search results 94 percent of the time.

Car insurers such as Geico, Farmers, and Progressive could easily get thousands of clicks daily with PPC ads. For example, Geico may generate 100 clicks to its site every day with PPC. This would amount to a daily cost of $6,000 (100 clicks at $60 per click). On the other hand, Allstate ranks at the top of organic searches. So they do not pay anything whenever someone clicks on their placement. In terms of ROI, this is significantly more profitable than paying thousands of dollars per day to attract customers.

SEO is a long-term strategy that many companies do not want to wait for. Not willing to invest in SEO for a few months or years, they hurry towards PPC which may produce results immediately. Still, some business do not want to pay for every click on their ads. They would like to have the top position in organic search results, like Allstate. Their challenge is that their SEO metrics underperform compared to their competition. They need a digital PR strategy and guidance with their on-site SEO and local directory submissions.

Recommendation
If you happen to rank among the top three positions in search results for the major keywords in your field, you may not need to invest heavily in PPC. You probably do not need PPC if you are a reputed leader in a highly specialized industry. This is not the case for most businesses, so PPC can help draw more traffic and sales. PPC can also lead you to the highest performing keywords. This information can help you with planning for SEO down the road.

Crevand SEO, a Boise SEO company, recommends using PPC to generate additional traffic to smaller web site pages but the major site pages should focus on organic SEO strategies. “Reaching your clients where they search most for the top industry terms is critical for online success”, states Dan ODonnell, President of Crevand SEO.

If your profit margin is low, PPC may not be suitable since you will likely spend more money than you make. However, if your PPC is profitable, you could consider adding SEO to your marketing strategy to grow your clientele. PPC and SEO are not “either-or” options. You may benefit from diversifying with both.

References:
https://www.entrepreneur.com/article/311355
https://www.entrepreneur.com/article/246600

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The increasing popularity of mobile accessibility has provided adequate opportunities for obtaining access to different services and applications. People could now purchase groceries without having to step out of their homes. Therefore many businesses tend to move towards the mobile platforms to get improved outreach among the target audience.

The common term that arises as a confusing element from the majority of business owners with regards to scope for transitioning to online platforms is AMP or Accelerated Mobile Pages. The issue arises in terms of judging the feasibility of AMP with SEO and the reasons for which AMP should be included in a website. The following discussion aims at resolving the confusion developing from these factors.

Learning about AMP

The discussion on reasons for including AMP in websites should be supported by elaborating on the definition of AMP. After all, a basic understanding of terminology is needed to justify its application in the case of mobile-friendly websites. AMP can be defined as an open source coding standard tailored specifically for publishers to support the faster loading of web pages on mobile platforms.

AMP has emerged as a competitive counterpart of mobile responsive websites which are generally clunky and can be associated with slower loading speeds. Mobile responsive websites are dependent on desktop sources which are considerably heavy and can be unfit for user experience on a mobile website.

Let us dive further in some other details about AMP! The AMP framework comprises of cache libraries, JavaScript and HTML which can be able to capitalize on particular extensions as well as properties aligned with AMP. AMP could also be explained in simple terms as the most basic version of a mobile page highlighting only the important content alongside the removal of other elements that can reduce the speed and performance of a site.

Significance of AMP for websites

Continuing on the description of AMP and understanding what exactly it is, let us reflect on the importance of AMP. The significance of AMP could be anticipated from its foremost benefit in the form of faster web page loading speed. The faster loading time for pages results in higher engagement of users thereby reducing bounce rate and subsequently mobile rankings are improved.

On the other hand, it is essential to observe that having AMP for your website would not mean that Google would automatically rank your website in top search engine results. A website needs to have engaging content to hold visitors on the site after getting a faster loading speed due to AMP on the website.

Advantages that cannot be missed

Now that the importance of AMP for a website is clear let us reflect on the various reasons for which AMP is a mandatory inclusion on your website.

AMP follows a user-centric approach and can provide opportunities for effective monetization of advertisements on online platforms. AMP allows faster loading of pages, and this can be applicable even in case of multiple ads shown on mobile pages.

AMP could also enable the facility of analytics through which it can be easier to track information such as visitor counts, link tracking, new users compared to repeat users, conversions, clicks, video engagement, and many other features.

Thus, it can be concluded that AMP is not just a passing cloud in the trends of the digital world and every business owner should focus on AMP for their website to stay ahead in the run for competitive advantage!

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Clickfunnels is a great choice for building a perfect marketing strategy. However, creating one is not easy at all. First, you need a highly prepared team which costs a lot. The other way to do it is paying professionals who deal with this matter, but this is also not the most affordable thing in the world. The lowest price for basic solutions can be around $100 per month.

If you ever had the chance to experience it, you know how cool this can be. It’s so easy and productive, that you’re thinking to yourself – how did I ever live without it? However, there’s always an alternative to everything in the world of the internet. In this article, we’ll tell you about some of these alternatives. Read on and find out about the best ones today.

SamCart

SamCart is known as the easiest to use shopping cart on the internet. It is not completely focused on the same things as Clickfunnels but it’s great for small and medium businesses that want to build a members site.

Aside from the option to create funnels, SamCart is probably the best choice for connecting with some of the major paying sites, like PayPal, HubSpot, and others. It is also much more affordable than some other solutions.

10 Minute Funnels

Some might think that 10 Minute Funnels is one of the limited Clickfunnels options, but this is actually a completely different brand that is named like this because all you need is 10 minutes to create everything.

10 Minute Funnels offer a great marketing and website funnel builder but also have a lot of other features that can come handy in different situations. For example, they have 24-hour support that is very important. Then, features like analytics, SEO, social media sharing links, and other cool and helpful stuff.

InstaPage

Today, the word Insta leads our mind directly to the photo-sharing app, but in the world of internet funnels, InstaPage is something completely different.

This one is mainly focused on building funnels and is probably the best among the competition. It lacks connecting with membership platforms, but the editor is simply amazing and the main reason why you would purchase it. The pricing is also something that’s reasonable, so together with the other options, like the analytics and Heatmaps, it is a great solution for some.

Leadpages

Being one of the first solutions on the market, Leadpages are still among the best. They constantly keep updating their main version which means you can be sure that they know what the customers are looking for and that they care about them.

Their focus is mainly on landing pages. The funnel building is also an option, but you’ll have to spend a little more time until you do a great job. There are endless template possibilities that you can choose from, and if you add the other features included it makes Leadpages one of the best options out there.

UnBounce

Another one of those companies working for a long time. With 10 years of experience, UnBounce is one of the leading marketing themes on the net. It is known for helping some amazingly big brands today become what they are, like Vimeo, The New York Times, and New Balance.

Some of the best features are the amazing drag and drop builder, creating landing pages, and the integration with other tools, like WordPress. It’s also a much more affordable version than ClickFunnels which is why many users choose to change from one to the other.

Thrive Themes

The Thrive Theme is the perfect choice for WordPress users. It is a plugin that has the best drag and drop landing page builder on the internet. It is also very affordable; the price is paid once, and you can use it forever. That’s why a lot of people choose this option.

With more than 160 templates and lots of different features available, Thrive Themes are one of the best choices you can make. Of course, you have to be a WordPress user and be able to host the pages yourself as there’s no option for doing this by someone else.

Conclusion

As you can see, there are many alternatives that you can use rather than paying top dollars for the ClickFunnels. It’s important to know what exactly you want and need before you make the choice. Some of the options are better for making a great membership funnel while others are better if you need a landing page marketing-based campaign. If you’re not really sure what you need, take a look at this link about building a marketing strategy.

Whatever you choose, you can be sure that you’ll save a lot of money. Clickfunnels lowest monthly price is often the highest at some of the mentioned above. Know your needs and choose wisely.

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Informal or unofficial discourse which is also a form of positive publicity used to be an effective technique for small to medium-scale businesses to grow. Back in the days, before the advent of the internet, feedbacks, reviews, and recommendations were printed on a published paper or spread by word of mouth and significant portion of these were converted into qualified business leads. However, in this digital age, that is no longer the case. Nowadays, one of the most feasible and potent ways for companies to grow their business, scale their profit and revenue, and boost their growth is through digital content marketing which comprises of personalized SEO strategies. Don’t worry though; if your business is based anywhere in or around Pasadena, California, a number of reliable Pasadena SEO services will surely get you covered. If done with quality, these services will later on reward your online business presence with a better website readability, a boost in its visual appeal, and a growth in your customer base.

What is SEO?

SEO or Search Engine Optimization is a set of standards or practice that boosts the quality and quantity of traffic to a business’s website through organic search engine results. To simply put, if you intend to take advantage of your online market share, it is what your website is most likely required to go through to ensure that potential customers who search for similar products or services on search engines like Google will be inclined to visit your website because you appeared on the first page of google results. Proper SEO services will boost a website’s ranking at search engine results and success of these can consequently result to boost of sales and profit.

What makes SEO important? 

Without SEO, your website is as good as something only a few knows about. It will lack that competing drive and you will consequently find it hard to keep up with the crowded online competition. The power of SEO can help you get many potential leads and can turn them into customers in the long run. Not getting it means you’re depriving your business of that huge sales potential. Here are specifically why SEO is important:

  1. Competitive Advantage – SEO can help your business stay on top of the competition. It serves as a ticket to a network of customers. You’ll find a lot of websites that offer products or services that are the same with what your business is selling but if your website is properly optimized on search engines, your visibility to potential customers will be boosted and this can significantly turn into sales that can increase your profit.
  2. More Online Traffic – There’s a lot of work behind how Google responds when users search and these are mostly SEO related. In fact, it is also SEO’s function to make websites acquire traffic and run as smoothly as possible. While all of these may sound so technical to you, all you actually need to do is have an expert Pasadena SEO firm do the job for your website. It’s a worthy investment after all.
  3. Social Promotion – In this digital age, online word of mouth is already common. If your visitors find your products or services pleasing, more often than not, it is them who’ll share your website on Facebook, Twitter, and other social media websites. That means you just got another circles of potential customers.
  4. Search Engines are where majority of the internet users are nesting in. Without SEO, you are losing big time.

Choosing the Best SEO Service Provider

SEO firms are usually run by professionals, e.g. strategists, specialists, assistants, who have rigorous knowledge about the ABCs and XYZs in the world of Search Engine Optimization. But as you try to boost the online presence of your Pasadena-based business to a whole new level, it is imperative that you choose a Pasadena SEO company that can tailor a strategy that best fits your needs. The right SEO service provider will show you the way towards the top of search results but it involves an intricate process and you have to make sure your provider can handle that. To make sure you get the best value of your investment and to increase your online market share, here’s what you should look for in an SEO company:

  1. Performs Competitive Analysis – A solid and accurate SEO strategy can never be defined and implemented unless problems are identified and eradicated. Do not easily fall for an SEO firm that promises great results without looking into the problems and challenges your website is currently facing. The right SEO Company will definitely carry out analysis and run and audit of your website to craft a strategy that makes sure your website has secured a better spot than your competitors’. Moreover, that company will keep you updated from time to time about the progress through regular reports.
  2. Social Media Integration – One of the necessary components to draw traffic to a website is social media. As this is the case, always try to go for an SEO company that sees this and the value of great content as a marketing tool in social media networks. The right SEO Company will optimize your social media presence and convert these into website traffic, thereby increasing your rankings.
  3. Lead Conversions – Many SEO companies focus mainly on increasing the rankings of their clients’ websites but a seasoned SEO Company knows that the SEO work does not end there. It will create an SEO strategy that effectively generates traffic to convert leads into real customers all to serve the very purpose of their services, i.e. to maximize a client’s sales and profits.
  4. Website Architecture Optimization – This part will ensure that your website shows no broken pages or links by indexing the links correctly through the use of engine spiders. A good SEO company is knowledgeable about the tools needed for the website architecture analysis. Such tools will aid in identifying an XML site map along with the bad and broken links and other potential issues and doing their necessary fixes.

The wide online market is flooded with a lot of SEO firms and they may all get the job done but if your business is anywhere in or around Pasadena, California, choosing a Pasadena SEO company that has a closer and accurate view of your competition means your website will gain a more strategic SEO that is perfectly tailored to put your company on top.

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In the highly competitive digital world, any business is absolutely nonexistent if it is not on the first page of Google. In addition, to be on the first page of Google is not a child’s play, which is the reason why it is incredibly important to implement Search Engine Optimisation techniques.

Proper SEO is the key to boost the number of your website visitors, and today we are going to talk about some of the expert SEO UK tips to do the same.  This way, you can have ample website visitors and high lead generation along with high conversion rates.

Try To Make Your Focus on the User Experience

The importance of User experience is going to grow in the year 2019, and according to Google, it is the third most crucial element that decides the ranking of the website. Your website needs to interact with all the potential consumers in a manner so that all their queries can be solved and your site can get popularity as well as the traffic boost.

Check the potential of your video marketing

Whenever you are using the strength of video marketing, you have to check out its potential so that its quality is not hampered. Most of the consumers of today prefer to have quality rather than quantity, and it is a good quality video that will be able to produce organic traffic on your website. Instead of having Shallow posts on blogs it is always a better option to focus on winning full content so that the customers and potential clients can remain engaged in the website. It has been predicted that about 80% (https://optinmonster.com/strategic-seo-tips-from-the-experts/)  of all the online traffic will be produced by the video marketing strategies in 2021. Also according to a record of about 40%  (https://optinmonster.com/strategic-seo-tips-from-the-experts/) of people say that instead of written content they want more of video content.

Featured snippets are incredibly useful

It has been seen that about every search results have around 11% (https://optinmonster.com/strategic-seo-tips-from-the-experts/) of featured pieces. These lipids are are the kind of search engine results that come up right after the ads and are in a column form or a table form. It looks different from the other search results and critically stands out. It looks absolutely neat which is the reason why you will be able to get more website traffic if you make proper use of featured snippets.

Content creation should be up to the mark

In the recent statistics, it has been revealed that most of the people like visiting the website which has small and evergreen content which does not bore the users. Content creation is an art which is to be done in relevance with the recent Google trends so that some of your posts can go viral and can boost the traffic in your website that you have been looking for. Every day around 3 million blog posts (https://optinmonster.com/strategic-seo-tips-from-the-experts/) get published which is the reason why you have to be careful so that your content can stand out among the others.

Voice search Optimisation should be done

Understand that most of the users use the technique of voice search in order to get all times of information regarding websites and the product. According to the recent survey, it has been noticed that around 51% (https://optinmonster.com/strategic-seo-tips-from-the-experts/) of the potential customers use voice search option to find any kind of information that they need of the product. About 34% (https://optinmonster.com/strategic-seo-tips-from-the-experts/) of the people use voice search option to find out about any local business. Last but not least about 60% (https://optinmonster.com/strategic-seo-tips-from-the-experts/) of the users select the voice search option for making various kind of online searches.

Now that you have a fair idea about some of the best Search Engine Optimisation tips and advise, you should start implementing these strategies right away

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Blogging is available to everyone. There are around 500 million blogs on the internet today. This means that everyone with a keyboard can create its own blog or a webpage and write whatever they like.

Not many of these blogs are successful and have a lot of readers though. This is because the art of blogging is not mastered by everyone. Also, times are changing and what was popular back in 2012 is old news today. You need to keep track of the trends and be a good writer too.

So, here’s what you need to know about mastering the art of blogging.

Title

The title is the first thing that pops-up to the reader. It must be short, clear, and right to the point. If it’s not catchy enough, the reader won’t click it and your blog won’t be on the map.

Some blogs use clickbait titles, like “You won’t believe what happened to president Trump” while the content is completely irrelevant. Don’t do this, because these types of blogs are known as fake news and don’t have a long life on the internet. See here what clickbait means.

Content

Content is king, everyone that’s into writing will tell you. Having a blog and writing lousy content won’t get you anywhere. Aside from having a good title, you need to back it up with a post that is worth your reader’s time.

It doesn’t matter what your blog’s niche is. Whatever it is, you must be on point and offer useful information. There’s public for every subject on the internet and even more blogs covering that subject. The problem is that too little of these blogs are useful for the readers.

The content is old, unclear, poor, and readers actually can’t wait to come across something new and exciting. Try to give them this and they’ll follow you forever.

Editing

In order to write a good blog post, you must do your homework first. Let’s say you wrote your blog post in one breath, but before you click that submit button, you need to make sure the content is top-notch.

Always edit after you write. Get back on the beginning and read again what you wrote. You can’t accept any grammar mistakes, nor typos, or unclear sentences. Before you submit your post make sure everything you wrote is perfect. A lot of your new readers won’t come back to your blog if they see something they don’t like. Aim to perfection.

Social networks syncing

Social networks today are much more than connecting people throughout the world. They are a tool for promoting your work. All serious blogs have their own profiles on most of the popular social networks. They update the content there too.

This is important because a huge percent of the clicks to your blog post will come through these social networks. Make a profile everywhere you can and don’t forget that shameless promotion for each new post you submit.

Timing of posting

Talking about social networks takes to another level of blog posting completely unconnected to the writing and the content itself. Every person uploading anything public on the internet wants their stuff to become viral. Click here if you’re not familiar with the term viral: https://www.techopedia.com/definition/5577/viral

In order to go viral, you must have three things in your sleeve: Timing, the right friends to back you up, and luck. You can’t do much about luck, nor making your friends famous and relevant on the internet, but you can do something about the timing.

Posting online has its pick hour. Do a quick research and see when it is the best time to post so that more people see your blog.

Guest posting

Guest posting is probably one of the most important things in order to become a famous blogger. Getting on top of the blogging game is impossible without the help of other already famous bloggers. That’s why you need to have your own posts written on other people’s blogs. The problem with this is – it’s hard to make relevant bloggers host your thoughts on their blogs.

The solution for this is called Guest posting service. There are more services like this online. They offer guest posting on numerous relevant blogs. Check the example of qualityguestposts to see how this is done. With their help, you’ll get your blog rolling in no time.

Conclusion

The art of blogging is something that can’t be mastered overnight. You need to work for it, do a lot of research, be patient, and invest time. Of course, we mentioned about the back door that so many popular bloggers are using called guest posting service, so it’s up to you if you’re going to waste some time on trying by yourself and possibly failing or take the professional help and get things going in no time.

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