The increasing popularity of mobile accessibility has provided adequate opportunities for obtaining access to different services and applications. People could now purchase groceries without having to step out of their homes. Therefore many businesses tend to move towards the mobile platforms to get improved outreach among the target audience.
The common term that arises as a confusing element from the majority of business owners with regards to scope for transitioning to online platforms is AMP or Accelerated Mobile Pages. The issue arises in terms of judging the feasibility of AMP with SEO and the reasons for which AMP should be included in a website. The following discussion aims at resolving the confusion developing from these factors.
Learning about AMP
The discussion on reasons for including AMP in websites should be supported by elaborating on the definition of AMP. After all, a basic understanding of terminology is needed to justify its application in the case of mobile-friendly websites. AMP can be defined as an open source coding standard tailored specifically for publishers to support the faster loading of web pages on mobile platforms.
AMP has emerged as a competitive counterpart of mobile responsive websites which are generally clunky and can be associated with slower loading speeds. Mobile responsive websites are dependent on desktop sources which are considerably heavy and can be unfit for user experience on a mobile website.
Significance of AMP for websites
Continuing on the description of AMP and understanding what exactly it is, let us reflect on the importance of AMP. The significance of AMP could be anticipated from its foremost benefit in the form of faster web page loading speed. The faster loading time for pages results in higher engagement of users thereby reducing bounce rate and subsequently mobile rankings are improved.
On the other hand, it is essential to observe that having AMP for your website would not mean that Google would automatically rank your website in top search engine results. A website needs to have engaging content to hold visitors on the site after getting a faster loading speed due to AMP on the website.
Advantages that cannot be missed
Now that the importance of AMP for a website is clear let us reflect on the various reasons for which AMP is a mandatory inclusion on your website.
AMP follows a user-centric approach and can provide opportunities for effective monetization of advertisements on online platforms. AMP allows faster loading of pages, and this can be applicable even in case of multiple ads shown on mobile pages.
AMP could also enable the facility of analytics through which it can be easier to track information such as visitor counts, link tracking, new users compared to repeat users, conversions, clicks, video engagement, and many other features.
Thus, it can be concluded that AMP is not just a passing cloud in the trends of the digital world and every business owner should focus on AMP for their website to stay ahead in the run for competitive advantage!