Month: August 2021

As a marketing channel, SEO is often overlooked by many companies due to its complicated nature. Because it requires you to optimize your website specifically for search engines such as Google, SEO forces companies to make change to their websites that they may not want to make for aesthetic or practical reasons. As such, many companies run to paid ads through Google or social media to generate leads for their company without having to make any changes to their website. While this may sound simpler in theory, in reality it is a lot less cost-efficient than SEO and is also more akin to renting a house instead of building one from scratch.

For SaaS companies, who are used to building their own software solution from the ground up, SEO is a no-brainer. Most SaaS companies have developers on staff or contracted out who actually build software, and therefore can also easily make SEO optimized changes to a website. SaaS companies also often have niche appeal, and are often targeted toward a particular industry. While not every CRM can be Salesforce, for example, many CRM companies focus on particular fields such as construction, event management, or even catering or hotels.

Because of this technical expertise and niche focus, SaaS companies can benefit immensely from an SEO SaaS strategy. In doing this, SaaS companies can make technical changes to their own website based on comprehensive keyword research. This allows them to assign a particular keyword or keyword group to each individual URL on their website. For SaaS companies, who unlike ecommerce companies don’t have to have thousands of product pages, this is extremely helpful and is just the kind of data-driven approach that software companies love.

In utilizing their expertise, SaaS companies can then take a strong look at what their competitors are doing and what target keywords they are ranking for. This can be done through competitive keyword research and keyword gap analysis, which allows a website to compare its ranking to another website. This is not only useful in getting a better handle on a SaaS competitor’s ranking, but also getting a better handle on their software itself and what its offering potential users.

This can allow SaaS companies to prioritize their keywords, and do analysis around several different categories which include product-based or solution-based keywords (an example being ‘hotel CRM’), features, integrations, and competitor or alternatives. This can be helpful for nascent SaaS companies that are looking to siphon off a certain amount of users from a much larger but also more generalized competitor, such as Salesforce or Hubspot for a CRM.

Investing in SEO not only can help SaaS companies better focus their own software development efforts, but it can also allow them to become active partners in their marketing and customer acquisition efforts. In working with an SEO company that is specifically focused on SaaS businesses, or even just outsourcing an SEO technical audit and then using their own developers to implement the recommendations, SaaS companies can utilize their technical expertise and meet potential users where they are at. This is not only helpful in trying to figure out new features for their software, but it can also be helpful in trying to refine what the SaaS company offers to better match user intention in search.

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If you want to stay ahead of the game in your business sector or field, organic SEO services can amplify your message and get more eyes on your website. However, this type of SEO is different from paid advertisements, and it takes a lot of time to develop. That’s why you need a good team on your side who understands what small businesses need and how to bring your company to the top of the search engine rankings.

Don’t go it alone! Getting professional help with your SEO can save you plenty of time and money in the long run. In addition, there are tons of benefits of choosing a professional team that understands the ins and outs of SEO.

You Can Get Long-Term Traction

Organic SEO is a long game. With paid campaigns or pay-per-click, you’re buying advertising space right up at the top of Google’s search engines. While this is a great way to supplement your SEO objectives, the ads go away once you stop paying for them. On the other hand, organic SEO gives you long-term traction and helps Google naturally promote your site in its search engine rankings.

Since achieving these coveted positions at the top of the search engine page can be tricky, you’re better off getting a professional team to help.

They Can Explain Analytic Reports to You

Good organic SEO campaigns hinge on analytic reports and algorithms. So naturally, not too many laypeople understand how to read analytic reports, which is where the experts come in. They can explain your analytics to you and help you to make important changes to your campaign. This will make it far more effective in the long run and saves you a lot of time and money.

You Can Stay Ahead of Changing Trends

SEO is constantly changing. Google changes its algorithms all of the time to thwart people who are looking to game the system. Because of this, organic SEO is a very sophisticated and challenging thing to understand. You also need to know what you can, and can’t do, to promote yourself. Search engines like Google and Bing look down on websites with lots of keyword-stuffed content and other grey or black hat tactics.

Professional SEO services companies will help you understand these trends and work within them to promote your business effectively.

They Can Help You With Both On-Page and Off-Site Optimization

On-page and off-site SEO are both important. On-page SEO refers to the things that you have on your website, specifically coding and content. It ensures that your website is up to scratch, relevant, and responsive. Off-site SEO is a little trickier. It involves links from other websites or even social media. For your online presence to be as effective as possible, you need both on-page and off-site SEO.4

If you’re ready to take your small business to the next level and start generating some serious sales, contact Anthem Software to improve your organic SEO and maximize your company’s ROI.

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In today’s digitally controlled world, one of the most important steps is to create a compelling website for your business This is a necessary foundation in order to build an online presence as well as grow your business. When people come to your site, you can potentially learn more about them, and you can turn them into an advocate, partner, or client. If any of these things happen, then it is a win.

So, how do you get these visitors to your website? Well we have provided you with some approaches to help drive site traffic.

Optimize your website for organic search

Many business relationships are formed after someone types a word or phrase into a search engine, like Google, to find a website. This is organic search at work. So when you are equipped with the search terms people use to find your website currently, then it becomes easier to draw in more visitors.

These terms could be specific to you, like a brand name or product name, or, they might be attributes or benefits like “all natural,” “free delivery”.

In Google Analytics, you can view what terms your website visitors have used to find you in the past, and use those keywords to help you optimize your website content. It can also be instructive to take a look at the terms your competition uses on their websites, in social media, or in emails.

The keywords you focus on should be the regular words a person would use when searching.  This requires you to think about how your customer would describe your business and what you offer them plain, simple terms. Then you will want to make sure that these words are used throughout your website. For example if your business is provides a service then you will want to make sure you have “[insert service you provide] near me.” When potential customers are looking for a service they tend to search the type of service and then near me. This can also apply to specialty shops, restaurants, and dealerships.

If you do this, then you’ll be on your way to search engine optimization (SEO). These tips can help you do your best work.

  • Make your website findable. Be sure your site has thorough descriptions of your offerings and their benefits, so that search engines like Google and Bing can surface them. Also, create a descriptive SEO title for your website. This can be added as you build your website and provides one more way for people to find you.
  • Leverage your website content. Blog posts, articles, audience testimonials, and other content helps improve your search rankings and brings visitors to your website.
  • Optimize your visuals. While search engines are much better at indexing words than visual elements, images and videos can help boost your Google ranking if they’re optimized for viewing on mobile devices. And, make sure every image includes short alt text describing the image to give the search engine a text alternative to interpret.

Greet visitors with a targeted landing page

Directing a website visitor to a dedicated landing page that features just what they’re interested in helps them engage with your website and your business. You can use audience data to create pages that highlight content tailored to website visitors’ priorities. This might be a special promotion based on the posts someone’s been reading, or updates on new features of a product they’ve been researching.

You can build this personalized messaging into your ongoing marketing by creating tags for your contacts. A tag is a label for a contact which can inform the content you serve up when they visit to ensure that it’s relevant.

If you build a landing page with a signup form, then you can create a tag for that page, so everyone who joins your audience there is tagged for future personalized email outreach. Tags help you easily send targeted emails, including everything from automated welcome emails for new subscribers to a series of campaigns that highlight links to content on your website.

Promote your site with digital ads

You’ve seen them all over the internet: ads promoting everything from online courses to sunglasses and much more. These ads are called digital or banner ads, and they’re designed to drive traffic to a website or a campaign-specific landing page. Even if you’ve never clicked on one yourself, they work because they can be placed on websites or blogs that attract a specific audience, like home project DIYers or outdoor enthusiasts.

On websites like Facebook or apps like Instagram, digital ads can be targeted to extremely specific groups, broken down by things like age, gender, interests, or education level. The data you have on the activity of visitors to your website such as what pages or products they looked at and when can help you easily build and manage ads to target people who are in-market for something you offer.

Drive traffic to your website with the use of email

One tried-and-true way to generate traffic is by email. This can be a powerful outreach tool to target and inform your audience and to drive people to specific pages on your website. There are 2 main forms of email promotions.

  • Email newsletters can feature useful information and promotions, like sales or events. They can drive audience members to your website to read an article or take advantage of an offer. While these might not bring you lots of new website visitors, they can be a powerful way to generate visits and sales from your best audience: those who already know you.
  • Promotional emails can highlight specific sales or events. For example, you might promote a wine tasting or a trunk show in your store, or a new video you’ve posted.

In both cases, you can segment your email audience based on data to send tailored versions of your newsletter or offer to the most receptive segments.

The most important thing in email is that you’re talking to people who want to hear from you, and you don’t have to blast the same thing to everyone, because you have access to data that allows you to send targeted content that’s relevant to each person.

Engage your audience on social media

Are you using social media to post the same content that you host on your website, such as articles, photos, or promotions. Did you know that in addition to amplifying your message, social media can actually drive website traffic?

The key is to select the social channel that works best for your message and is one that you can manage effectively. This will vary, depending on your business model and the audience you want to target. There are so many platforms that can offer you different audiences and different success with these audiences. If you decide to try your hand at multiple platforms like Facebook, Instagram, Twitter, and Tik Tok then you want to consider creating content specific to each platform. This can require a lot of work and time as creating platform specific content can be very time consuming.

Keep in ming that by building and maintaining your website you can then use that content in your social posts, which you can also create and publish on the platform.

No matter where you post, make sure that you drive users to targeted pages, so there’s a clear connection between what they saw in the social post and the link they click on.

GET TO THE TOP!

If you have questions or concerns about your online presence give Stratedia a call at 860.415.0430  or visit us online at stratedia.com. Were ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!

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