Month: October 2019

People often search terms in search engines like Google. You can research what topics people search in search engines, to include them in your content. This will help your content to get more views and appear higher on the search result. This process is known as keyword research. This practice is a fundamental element in search engine optimization or SEO.  You can do this by selecting a topic and focus on the targeted keywords. For more information you can check out bulletproof digital.

History

The keyword search for algorithms has been around since 2005 made famous by SEO. There has been an intent evolution of this aspect over the years. Now search intent plays a significant part while ranking content. The keyword density has ceased to be the most crucial element in the optimization for search engines. Instead, keyword research has gained motion in adapting to changing the algorithm of search engines.

Importance

Gradually, just use of keywords matching a person search is not anymore an essential ranking element but rather the intent behind it, and if the content solves that intent is the most critical ranking factor. Keyword research will help you to understand what people are looking for and how you can deliver it by using the right SEO tool. You can get more information at bulletproof digital.

Steps to do Keyword Research

Researching Keywords for your content does not involve a very complicated process. Some of the ways you can do keyword research are as follows-

  • Making a complete list of essential topics based on your intent –

 To start this, make a note of the issues you intend to rank within general. With a list of the topics relevant to you, use them to find specific keywords. You can also thing like how the buyer would perceive this topic, or what would the buyer want, etc.

  • Find keywords to fill your topic bucket –

With a list of the topics you can start focusing on finding the keywords to use in those topics. These are the phrases that will help your project to rank higher with your customer searching the exact specific terms.

  • Researching search items related to your content –

This step will help you in filling out those gaps in your list of keywords. This is creative and also a basic step that you might already know. To search for the popular keywords, go to Google and take a look at the realted search terms when you type in your keyword. At the bottom of Google, there is also a list of suggestions which you can use. Check out bulletproof digital for more help.

  • Checking the mix of long-tail and head term keywords

Head terms are keywords that are a little bit shorter and more generic while long-tail keywords contain three or more words. With a mix of both these aspects you will be more successful in your keyword.

  • Check for the competition

You can try to understand which keywords your competitors are trying to get a rank with, this will help you in evaluating your list of keywords.

  • Make a shortlist by using various tools

You can use multiple software like Google AdWords Keyword Planner to help you in understanding the popularity of those keywords and how many searches they are generating which will help you in making a shortlist. More help available at bulletproof digital.

Endnote

In this way, you can research keywords that will help you in making the right content to get more success. For more information about this matter you can check bulletproof digital.

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Some of the most important issues in the world of marketing in the last century were involved with media that are completely different than today. Yes, the television still exists, just like the radio and the newspapers, but they are so different and so less important than some other features, that the world of the marketing is unrecognizable.

Today, the most important tool in the growth of your business is the internet. Half of the world’s population is connected to the internet and almost everyone from the countries in the western world. Knowing that this population is the one that is the most important for sellers and business owners, we can easily say that everyone’s online. See some stats about this here.

That explains why internet marketing and optimizing your webpage should be a top priority. Arkansas is a country where almost everyone has internet access and every company owner must pay the most possible attention to these details.

What is needed for the best business growth is using SEO for your website? If you don’t know how this should be done, take a look at the points below and learn all about it!

What is SEO?

This is a question that is often asked on the internet by regular people. SEO stands for search engine optimization. It is important for your visibility on the internet and the search engines. You most probably googled something in your life. You’ve noticed that there are some results for your search and there are more pages below.

The important part of the optimization is to make your page appear as higher as possible in the results. If you’re located on page 2 or below, you’re not doing a great job.

Lately, Google and the rest of the search engines are paying a lot more attention to the location of the companies. This means you need to make your page location clear and whenever someone needs something that your company offers, your brand will be the one that will be shown first.

However, if you don’t do the SEO, you won’t be the first out there. Someone else will be in your place and they will get all the customers. Why give your money to someone else, right? With just a little effort and doing a good SEO job, you can become very successful.

What needs to be done?

When you hire an SEO specialist, they will do everything that needs to be done to make a perfect job. Still, some things are more important than others. For example, if your business is located in Little Rock, Arkansas, you need to make sure that you clearly explain this to your customers in some of the blog posts and on the main page of your company.

This is going to make the search engine bots connect the customers looking for something in Little Rock to see your page first. If you’re selling donuts in this city and someone searches where they find some, you need to give them a clear explanation that you’re located near them.

If you don’t the search engines will show the nearest place of someone else who does the same thing as you. The bots can see the location of everyone searching and they are connecting the people to your business based on the place they live and the place you do business. Of course, this means nothing for big corporations like Coca-Cola or Pepsi, but for a smaller business that depends on the location they are working, this is something that can be very valuable.

There’s a great example of a small entrepreneur who just started its business and made a fortune in just a few months by simply optimizing the web page. No one else in the neighborhood had what she did and it seemed that a lot of people are searching for services that she offered.

What she did was a simple hair styling at your home. No one did the same and no one advertised online from the area. Very soon, she took over the business and was booked for weeks. All this thanks to a good location SEO work that a person specialized in this did.

Can this work for everyone?

Yes, almost everyone can benefit from this. We say almost because sometimes the business is full of companies doing the same. For example, if you have three pizza restaurants in a city of 10.000 people and they are all connected through the internet with their customers, you can’t expect magic. Sure, it will help, but the competition has already built its reputation.

However, you can’t lose doing this. Especially if you’re starting a business in a city that is bigger and the people there need something you’re going to offer. Unlike before, today’s marketing is much accessible to everyone. You can get your products to the eyes of the customers with just a few clicks through social networks.

Everyone has Facebook or Instagram today and this makes it very easy for social network specialists to get your products close to the buyers. All this can be done better with optimizing your webpage and creating a perfect internet store where people will come to buy without even leaving their homes and looking for your store on the streets. See how many people are using social networks on the link: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

So many online stores made millions by working without even having physical stores. They purchase the goods they are selling online and also sell them online. There’s no need for the physical presence of neither the customers nor the sellers. This is called affiliate marketing and it is something will work on some other time.

Conclusion

SEO is important for every business. Even giant corporations are higher top-notch companies to handle this for them. Smaller companies and young entrepreneurs can befit by location-related SEO. If you have read everything above, you understand why this is so important.

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