Month: August 2019

If you have been working with an outside contractor to handle your search engine optimization, you’re going to want to be on the lookout for Black hat SEO practices. These unethical practices will help your website rank higher in google temporarily, in the long run however you will be penalized and your site may even be removed from the search engine. Understanding how you can identify these techniques will help you stay safe and keep your page up. Here are 4 signs to watch for:

Paying for links:

Having a high authority backlink can be powerful. Having too many links on a page with many other paid links can be rough for your page. If you find a website that has hundreds or even thousands of links going through to other sites or blogs, there is a good chance it’s a paid link site.

Stuffing keywords:

Keyword stuffing is another technique that can help you rank for certain keywords in your niche quickly. The ratio of keywords in a piece of content will give you a good idea if keyword stuffing has occurred. Using Yoast or another addon can help you quickly check on keyword ratios. If the ratio is far above 20% or more, you have been a victim of stuffing keywords.

Hidden linking:

Placing text behind an image, using off screen links, using 0 font size links, linking small text in content or links that blend into background colors are all outlawed under Google standards. This still remains a popular black cat strategy though.

Private blog network:

Paid views or a private network where content creators regularly visit the page from the same IP address, comment on content, click advertisements under agreement and more are in direct violation of google standard. This still remains a popular strategy for bumping content up search engines quickly and boosting pages. Keep an eye out for the same IP address is regularly visiting the page or identical comments on your content.

Keep these top signs in mind with your own page to prevent the chance you could be accused of black hat strategies.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

Read Full Article

Nowadays optimizing your site (SEO) has become a major competitive differentiator for any business.

One of the biggest challenges for marketing managers is to know which media channel is best for them to invest in according to their market niche, with the goal of boosting business and increasing brand visibility in the online environment. About 75% of users prefer organic results over Sponsored Links. Some business owners hire SEO services for their website optimization to get organic traffic.

We know the importance of this decision and to assist you in making it. We have explained 3 benefits from Website Optimization (SEO) work that will be enlightening.

1- Increased Qualified Traffic

When we talk about improving a site, many can think directly about increasing traffic, which is crucial, but more important than getting a lot of traffic is that this audience is qualified, i.e. users looking for what you can offer.

This increase in qualified traffic is attracting users who are looking for exactly what you are offering.

2- Conversion Enhancement

When it comes to conversion, it refers to: a purchase for an e-commerce, a new newsletter signup / subscription for a blog / news site.
When doing SEO work, the search keyword will be the trigger for a conversion, so it is important that they are well defined.

If your site is an e-commerce, it is much better to have a medium volume of traffic, but qualified with more business possibilities (conversions) than extremely high traffic and without the lowest quality and consequently without increasing conversions. .

3- Improvement of Authority

The term authority in the case of SEO refers to the reliability value of a website and the information it makes available.
This criterion is measured in two ways: domain authority (DA) and page authority (PA), where the first refers to the site as a whole and the second to the page in question.
When “organizing the house” doing SEO On-Page work, it is best to invest time in treating the authority of your site.

The main strategy used for this action is called Link Building. Done this over time, there is a great possibility that you will become a reference in your market.
This work involves developing content for other sites that link to your site. Although it sounds simple but it needs an improved study.
Google values ​​the number of sites that link more than the number of links coming from the same site.

Tip

By spreading quality content that interests your audience, the likelihood of sharing and replicating content is much higher and this increases your authority.

Read Full Article

The main goal of marketing is to gain more leads and more reach that may lead to more conversions in the long run.

Since the decline of Facebook, organic reach increased in the last few years, as well as the price of Facebook ads, that creates a significant challenge for marketers when it comes to regaining the same reach and engagement as before.

At the same time, less than one percent of businesses are using this particular channel as the way to connect with potential customers, which is a potential competitive advantage that you can use in digital marketing that you should consider.

That is why people are choosing smart bots as well as engaging in ManyChat course so that they can learn how these bots are functioning and how to use them to improve their marketing perspective and brand awareness.

In case that you wish to drive traffic, grow your audience, and create conversions with perfect user experience, you should implement Messenger automation that will help you drive more potential customers than before.

We decided to present you reasons why people are turning to chatbots instead of handling other perspectives when it comes to digital marketing.

  1. Organic Reach Became Obsolete

Have in mind that most companies and social media platforms such as Facebook, for instance, has radically reduced the organic post reach, and today, it is based on one to two percent of fans that liked your page.

On the other hand, people are choosing instant message platforms so that they can increase the overall engagement and improve the customer’s service that will help them reach more people than before.

According to numerous marketers, the average rate when it comes to using instant messengers is between 50% and 80%, which is a much better engagement rate than using any other form of social media marketing.

If you wish to learn how to include chatbots into your marketing strategy, you should click here for more information.

  1. Showing Ads Through Messengers Is Efficient Solution


Have in mind that one of the most important factors nowadays when it comes to digital marketing is the ability to implement ads that will be mobile-friendly.

The main reason for that is that they can convert three to five times more than desktop ads since most people are using instant messengers through mobile devices.

You will gain the ability to present ads by using instant messengers, and that will help you increase the awareness of your business in general, and as a result, you will gain more potential customers and higher visibility than before.

These ads won’t just help you raise brand awareness, but will create a customer record so that you can create more personalized communication with them that will help you retain them in the long run.

You can also use these ads so that you can drive traffic to your website, which may be a traditional way, but through it, you can gain prospect’s location, name and ability to send more messages than before.

  1. You Can Create Mass Messages To Contacts

Even though email marketing is one of the oldest ways of sharing your information by using internet platforms, the same principle functions when you decide to use Facebook Messenger, for instance.

You can blast messages to your contacts, which will help you increase brand awareness and improve the way, your business functions. Have in mind that today chat blasting is much more effective since people will instantly get a notification, and the open rate is approximately 80%.

That is a much more efficient solution than organic social posts, email messages as well as paid ads that will take money out of your pockets. You will be able to create an ability to send messages to an only specified audience.

That way, you can collect relevant information from users and create custom and specific definitions when it comes to using the information you need based on your target audience and their preferable choices on social media.

You can select them and market yourself only to those target audience that will convert faster than others. Check this link: https://en.wikipedia.org/wiki/Social_media_marketing, and you will learn more on social media marketing.

  1. Chatbots Will Increase Your Contact List

Remember that instant messengers are great solutions because they feature high open rates when compared with other forms of messaging and sending circular mails. We have mentioned above that open rates tend to reach 80%, which is much more than any other form of digital marketing.

With the open messages, you will often see responses that will help you create a growing and healthy contact list in general.

You will be able to grow both leads and contacts as the number of conversion increases because chatbots are available 24/7 and ready to help your potential customers.

It is vital to understand that chatbots will be able to help you increase the number of direct responses, and you will be able to use automation tools and software that will automatically respond to posts so that you can improve the overall interaction.

In case you get social media perspective daily, you should find ways to take advantage of it. Therefore, when you set up auto-responder, you will be able to enable the custom-made chatbot to message everyone who posts a comment on your social media page.

By increasing the level of engagement, you will be able to turn all people that are connected with you into potential customers that you can retain for a long time.

  1. Chatbots Will Automate Questions and Answers

You will be able to create smart bots that will be able to create conversations with your potential audience by implementing Q&A triggers. By using these triggers, you can create a chat experience based on common queries and keywords.

Therefore, you will get a robot that will answer all questions as well as requests without any additional problem. Imagine that you have a seminar coming up and you wish to set a chatbot to handle sign-ups.

That will help you create a trigger every single time a person asks where they can sign up or something similar that will prove useful to both your customers and your business in general.

Read Full Article