Month: May 2019

Scaling a business is hard – everyone knows that. A considerable amount of effort is required. You might even have to wear different hats for that. You will have to deal with sales, marketing, understand taxes, engage with customers on a daily basis and the list goes on and on. Unless you are sticking to small business management tips, it can take a toll on you.

Those of you who are struggling to grow their business, there’s light at the end of the tunnel. There are proven tactics through which you can make your small business grow. Let’s explore them:

  • Do some research

Everything starts with proper research. It is important to understand what your business can do with the money and resources it has.

Take out all the previous accounting records, stats, and analytics. How was the performance of your business over the past years? From all this data, can you make future sales projections?

If you must, then talk to your lawyer, accountant or business advisor. They can help you in making profound decisions about the future of your business.

  • Set goals

What goals are you trying to achieve? They need to be on the paper and they must be measurable. Without goals, you cannot expect a business to grow and expand. When you have goals, you have something to strive for. It gives a direction to your path.

Create SMART goals i.e. specific, measurable, achievable, relevant, and time-bound.

  • Nurture your existing customers

Before you head out to find new prospects, take a moment of your time to value your existing customers. Send them newsletters, promotional emails, and offers.

At the same time, build your customer base by looking for new opportunities. The key is to achieve balance between nurturing the existing customers and find new ones.

  • Use social media

Why not leverage social media to your benefit? It’s a powerful tool for promoting your business and gain valuable insights about your on-going campaigns. There is a technique called social listening that lets you find out what your customers are saying about you. It also offers insights about your audience’s behavior, identify keywords and trends and similar other information that can help you improve customer service.

  • Attend networking events

When it comes to growing your small business, networking is the key to success. Networking lets you build a relationship with other people. As they get to know about your business, they might help you get some customers through word of mouth.

  • Build a sales funnel

A sales funnel can help you grow your business quickly. It’s said that if you don’t have a sales funnel yet, you are making a huge mistake. Sales funnel actually automates your business. You are able to scale and grow it at the same time.

Before you create a sales funnel, you must conceptualize it. This will be your automated selling machine that will keep your business growing without any external help.

  • Create a customer loyalty program

Loyalty programs play a significant role in increasing sales. Did you know it costs up to 3 times more to acquire a new customer as compared to retaining one? So long story short, it is expensive to find new prospects.

With a customer loyalty program, you can retain your customers. Somewhere down the road, it might even help you attract new customers. It is one of those efforts that will always pay you off in the long run. These programs help with customer retention, help generate user reviews, your business gets to save money, and you might even get customer referrals.

  • Identify new opportunities

You can only identify new business opportunities if you are able to understand your demographics better. This calls for understanding everything – competitors, distribution channels, foreign market and other industries that might indirectly impact your business. With proper analysis, you will be able to identify a new number of opportunities.

  • Build passive income streams

It takes a significant amount of effort to grow a business. If your profit margin is thin, then consider building additional income through a passive income stream. This will help you afford the opportunity to make mistakes. You will stay in business and it will offer you a basis to grow and market yourself.

  • Get customer feedback

If you really want to learn how to grow your business, hear it from your customers. Get to know them and learn what they want. Who knows with their feedback, you get a new direction for business expansion.

Summing Up

Along with a lot of hard work, you will also need patience. That way, you will get to break through the obstacles.

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What is AMP in website?

With the increasing use of mobile these days, every business tries to provide better mobile experience to the users. Some websites take a long time to load on a mobile browser. However, to help overcome this problem, the Accelerated Mobile Page (AMP) has been designed. AMP allows users to get sites quickly loaded on their mobile platforms. AMP helps the businesses to create mobile-friendly content that can be easily loaded at a faster speed.  AMP has three essential elements, namely, HTML, JavaScript, and Cache.

AMP is the latest technique that is developing websites to perform better. Even if the content of your website has an image, videos, and audios, AMP helps in loading them faster on a mobile browser. Moreover, to accelerate the mobile speed of your website, AMP is the best option. AMP helps in increasing your website performance on the mobile browser. Even when a user has low data, he will be able to load the web pages that are AMP optimized.

Importance of Accelerated Mobile Pages (AMP)

However, to be a part of the competitive business world, organizations are busy searching for options to make their website better. In this situation, AMP has become another way to enhance your business website.

User Experience

Use of mobile is on the rise. More and more people are using mobile phones for all their personal as well as professional works. Most people connect with businesses through their smartphones. But having a website that takes much time to load on mobile can be harmful to your business. To ensure that your customers can connect faster with you through mobile browsers, using AMP is the best option. AMP helps in making your web page more attractive. With AMP, you are sure to give your customers a better mobile user experience.

Increase Speed

Delay in web page loading by seconds can lead to a substantial percentage decrease in your conversion rate. AMP increases the speed of loading your website on mobile. It helps the user to enjoy your web pages without having to wait much. Higher is the speed of your website, and more will be your website traffic. AMP helps you attract more visitors and increase the chances of more conversion rate.

Reduce Bounce Rates

With slow web pages, bounce rates are sure to be high. But AMP helps reduce the bounce rates of your website. With AMP, you are guaranteed with more top speed and enhanced user experience. This reduces the bounce rates and increases traffic for your website.

Increase Traffic

Increasing loading speed and improving browser experience helps you attract more traffic for your website. AMP helps in increasing your website traffic by reducing the loading time on your mobile browser.

Increase Ad Views

AMP has the potential to enhance the use of images and banners on your website. This helps the AMP optimized web pages to publish more ads. It increases the ad viewing rate due to the fast loading speed. Ultimately this helps in increasing the revenue of your business.

Increases Server Performance

AMP also helps in reducing the load on the server of your web page. As massive traffic is generated for your website through the mobile browser, your server gets free. Now, this helps in increasing the overall performance of your server.

User Analytics

AMP may also provide the analytics facility. AMP is very useful in maintaining user analytics. Through AMP, you can make a note of the repeat users, new users, clicks, conversions, etc. It also helps your business in link tracking and counting your visitors. AMP analytics help provide insights into the overall performance of your business. Having access to such vital information can be very beneficial for your business.

Ranking

As AMP increases the loading speed of websites on mobile, it has positive impacts on mobile ranking. When you have quality content coupled with the high loading speed, your rankings are sure to improve.

Gain Google’s Priority

Enhancing user experience has always been a priority of Google. Google provides better visibility to that business website that offers a better user experience. AMP is proved to help give good quality experiences to the users. Hence, Google favors those organizations that use AMP. AMP websites are likely to get more Google priority over other business that has not employed AMP. More is the speed, and more is your preference.

With a faster website, your business is sure to have high conversion rates. Once you implement AMP, you are sure to reap its benefits for a lifetime.

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Designing a website requires effort and time, in addition, getting in ranked on the search engine results page can be even more tedious. And that is why it is of no surprise that there is a demand to hire a web design company to help do all these things for them.

With so many websites out there in the market, one really needs to be serious about providing the best user experience for their target audience. Competition is indeed high and thus if one does not offer a smooth and memorable user experience in their website, they will sure to lose out in the long run.

Simple Layouts

The first tip that we would like to offer is for your website to offer a simple layout to your user. A complicated layout would make it more difficult for users to look for the information that they are seeking, which in turn will affect user bounce rates. Keep your page uncluttered and make navigation smooth and easy. Ensure that your menu bars are within reach and easily accessible.

Split Up Your Landing Pages

The rule of thumb is not to clutter too many information into one page, thus do not be afraid to split up your landing pages that are customized to your various product or service groups. The great thing about doing that is you have more ‘space’ and free play to cater to your target audience. You can start by thinking about the different products or services that your brand offers or customize the various landing pages to meet different needs.

Offer Free Resources

Other than enticing your target audience to engage you for your service or to buy your product, the next thing that you should consider is to offer valuable resources in your website for free. This not only increases your website’s perceived value, but it also helps to contribute to better search engine rankings.

Mobile Responsive

In addition, ensure that your users enjoy a good user experience in your website on desktop and on their mobile devices. Ensure that your website functions well across platforms.

Consistent Colour Theme

Avoid incorporating too many colour themes in your website. Using too many colours can be a turn off for your users or even a visual overload. Stick to a simple colour theme and focus your efforts on incorporating quality images on your website.

Easy To Read Fonts

If you want to appeal to your target audience with your content, do use easy to read fonts. Stick to having a maximum of three different font types. Incorporating too many fonts can actually serve as a distraction.

Straight Forward User Journey

Lastly, make navigating in your website an enjoyable experience by adding appropriate call to action buttons and internal links to ensure that users are given the option to switch to the other internal pages.

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Digital marketing clients often ask whether they should invest their advertising dollars in PPC or SEO. Answering that question requires an understanding of these internet marketing models. You also need to consider the purpose of your website, your competition, and your advertising budget. You may find that either PPC or SEO will be more profitable or both strategies will increase traffic to your site.

PPC is pay-per-click, a type of internet marketing with which advertisers must pay a fee for every click on one of their ads. Basically, advertisers use PPC to purchase visits to their websites. SEO stands for search engine optimization, which is a marketing strategy by which advertisers focus on increasing traffic to their sites through non-paid (organic) search engine results.

How PPC and SEO Work

Here is an example of the difference between PPC and SEO. Google’s Keyword Planner shows that the average cost per click for the search term “car insurance” is about $60. A small box labeled “Ad” is usually found to the right of PPC ads. This box does not show up with organic results, though. Although organic placements are under the ads, search engine users tend to click on organic search results 94 percent of the time.

Car insurers such as Geico, Farmers, and Progressive could easily get thousands of clicks daily with PPC ads. For example, Geico may generate 100 clicks to its site every day with PPC. This would amount to a daily cost of $6,000 (100 clicks at $60 per click). On the other hand, Allstate ranks at the top of organic searches. So they do not pay anything whenever someone clicks on their placement. In terms of ROI, this is significantly more profitable than paying thousands of dollars per day to attract customers.

SEO is a long-term strategy that many companies do not want to wait for. Not willing to invest in SEO for a few months or years, they hurry towards PPC which may produce results immediately. Still, some business do not want to pay for every click on their ads. They would like to have the top position in organic search results, like Allstate. Their challenge is that their SEO metrics underperform compared to their competition. They need a digital PR strategy and guidance with their on-site SEO and local directory submissions.

Recommendation
If you happen to rank among the top three positions in search results for the major keywords in your field, you may not need to invest heavily in PPC. You probably do not need PPC if you are a reputed leader in a highly specialized industry. This is not the case for most businesses, so PPC can help draw more traffic and sales. PPC can also lead you to the highest performing keywords. This information can help you with planning for SEO down the road.

Crevand SEO, a Boise SEO company, recommends using PPC to generate additional traffic to smaller web site pages but the major site pages should focus on organic SEO strategies. “Reaching your clients where they search most for the top industry terms is critical for online success”, states Dan ODonnell, President of Crevand SEO.

If your profit margin is low, PPC may not be suitable since you will likely spend more money than you make. However, if your PPC is profitable, you could consider adding SEO to your marketing strategy to grow your clientele. PPC and SEO are not “either-or” options. You may benefit from diversifying with both.

References:
https://www.entrepreneur.com/article/311355
https://www.entrepreneur.com/article/246600

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