Month: September 2018

Many businesses come to a point when they need an app for their company. At the first thoughts about its development are usually confusing and overwhelming. You start thinking about the platforms for coding, device platforms and hiring the best professionals. In order to bring the idea to life, you need to hire professionals. Depending on the size of the company and the amount of work it can be either a freelancer or a company that provides you with a team.

Hiring dedicated developers is an excellent choice and today we’ll find out why and how this system works. But at first, let’s learn who dedicated developers are.

They work exclusively on your project. It’s a core team that works with one client and focuses only on his needs and requirements. The client’s success is their main goal. These are the specialists who work directly for the app development organization. This organization will choose specialists from its skilled employees. Hiring a dedicated developer or a team of those will give you more time to do your own work and deal with other aspects of business such as promotion and marketing.

Regardless of how many people you are going to get, they will secure you a reasonable price and guarantee the high quality of the work. Basically, they will work only on your project and save you much headache.

There are numerous advantages of outsourcing and the dedicated development model is definitely one of them. It is extremely popular nowadays but how do you find out you actually need it? It’s very important to understand that before you hire anybody. So, there are four stages of an app development where you need a dedicated developer.

  • A boost of the development resources and improvement of the in-house development team.
  • Building your own team of app developers.
  • Working with deadlines on certain tasks.
  • Looking for developers with excellent skills and knowledge of the latest technologies.

These are the cases when you need dedicated developers. The biggest advantage of using this model is an efficient working environment within the organization.

Dedicated developers can help you develop an app for iOS, Android, etc. They guarantee the excellent quality and the cutting-edge software. Trust these experts in bringing your idea to life regardless of the topic (travel, food, business, music, etc.). Make your business flexible and convenient while securing its success. Our company will pick the dedicated developers specifically according to your needs.

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Search Engine Optimization is the process of improving the quantity and volume of traffic/visitors to a site in the web from search engines through algorithmic search results. This is known as organic SEO and should be a part of your overall integrated marketing strategy.

Logically, the higher a site is ranked or the faster a site is presented in search engines the higher the chances of being clicked on by users and the more visitors it will receive. This inevitably should lead to sales if the content on the site is well structured and speaks clearly to the intended target audience.

SEO targets many areas such as local searches, industry-specific vertical searches, regional, countrywide such as SEO Thailand, continental as well as global searches. For a local business, SEO is always going to be worthwhile because it is not going to cost an arm and a leg to get decent results.

Local SEO is Still Very Much Worthwhile

It is worth remembering that SEO is not just about having your website as high up in the search results as possible, which is referred to as visibility. SEO is also about helping your customers find your brand or location. You can search, for instance, SEO Bangkok here and see what comes up. This is an SEO company looking to appeal to people seeking an SEO company in Bangkok, Thailand.

For example, if I knew the name of the local restaurant someone recommended, but I am not 100% sure where it is and what its opening hours are, the best place to look is Google Maps or Bing Maps.

Both these search tools will give the information I need at a glance if the restaurant in question has set up their maps correctly. I can even get directions to drive there!

Also being listed in local directories that people use to search for businesses should also be considered. For instance, I may also decide to look in the local directory for the restaurant. This would be White Pages or Yellow Pages. Therefore, it is important that the restaurant’s internet marketing team have the business listed here.

In addition to this, the restaurant may think about making sure their website is visible on popular industry specific websites. An instance of this would be Tripadvisor’s restaurant’s section or a website that reviews restaurants.

In short, the picture being built here is one that basically gives the restaurant’s website every chance of exposure. The next step would be having the restaurant perform well because many of these websites have a review section.

Having good reviews is very important not just because the restaurant wants to stand out, but also because all the websites that it is listed to have their own internal SEO. Being top will also give the restaurant the best chance of being chosen among the options presented to the person searching the site.

SEO Marketing Strategy Explained

SEO marketing may involve how a site is presented, its structure, coding and how to fix problems that may prevent search engine indexing programs from fully discovering a site. Going back to local SEO, one of the secrets to many websites ranking locally without any links is schema. This is something that every website should look into nowadays because Google, in particular, is one search engine that is putting heavy emphasis on this.

Addition effort put in place to enhance site discovery include ensuring that site content is easily indexed by search engines and making the website more appealing to its users.

Marketing may be customized to a number of search types. Different companies may consider increasing their visibility in music or video searches and others may prefer their presence on image or data searches.

Optimizing On-Page SEO Content and Technical Aspects

In order to optimize a company’s site to achieve higher rankings in search engines, editing and modification of the HTML code and website content is nearly always required. Most web designers are not SEO savvy even when they think they are. They may design a superb website, but once the site has been completed and an SEO takes over from this point, there is nearly always a good few hours more work that will need doing.

Sometimes the difficult part to this is balancing SEO with user experience, which is where there is often a clash between the web designer SEO specialist. At the end of the getting more traffic is nearly always more important than having a fancy gimmick that slows down the website and negatively affects its rankings. There is always a good workaround that is SEO friendly, and in my opinion, this should always be a priority.

Adding specific keywords on the site is a way to take advantage of how search engine robots scan your site for relevance.

SEO Techniques Used

Techniques used can be broadly categorized into two main areas.

These are techniques recommended by search engines as part of good design versus techniques that are not approved by search engines. This is known as White hat SEO and Blackhat SEO respectively.

  • White hat SEO

This is a technique that conforms to search engine guidelines and does not involve any deception. This technique does not just involve following guidelines but also ensuring that the content in a site is the same as a search engine’s indexes and ranks. White hat technique generally sums up to creating content for users and not for search engines and also making the content visible and easily accessible rather than trying to play the algorithm from its intended use.

White hat SEO is not so different from web development in that it promotes accessibility.  White hat techniques include quality content, titles containing metadata, keyword research and effective use of keywords, use of structural/semantic markup and separate content from presentation and having quality inbound links.

Advantages of White hat SEO

  1. It helps to build excitement and relations
  2. The tactic carries less legal dangers
  3. The tactic legitimately helps to build multiple revenue streams
  • Blackhat SEO

This technique improves site rankings through deception. A black hat technique may use hidden text by having it colored same as the background of the website in an invisible manner or by positioning it off screen.

Black hat techniques break search engine rules and do not follow regulations by creating poor user experiences and by unethically presenting content in non-visual or different visual way to search engine users. Search engines occasionally penalize sites using black hat technique by either reducing their rankings or even eliminating the sites’ listings from their databases.

SEO is Still Worth It

Even if your website is in a competitive marketplace and AdWords seems like the only option, SEO is still worth performing. You don’t necessarily have to build links per say in this case. Use a PR company to circulate content, join industry-specific sites and get customers to leave reviews, add schema to your website and (although we didn’t mention it) use Social Media to get the word out. Lastly, if you are targeting local SEO, then now is the time to get an SEO company to help you with this because at the moment many local SEO marketplaces are still not too saturated.

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More and more companies use social media platforms for their marketing. Whether this strategy has advantages for your company and what they could be, read in this post.

More and more companies from different industries are setting up groups on Facebook, communicating via Twitter, having a corporate blog or providing company information in a social media newsroom. In this article I would like to introduce five advantages of social media marketing recommended by Pilates Digital:

1. Social Media Marketing – Lean forward instead of lean back

In marketing one is used to dealing with large numbers. Social media marketing does not reach as many users as TV viewers or newspaper readers.

For this, the content in Social Media Marketing has active users. The contents are selected deliberately. The users are motivated to deal with the contents and therefore have a higher comprehension. They do not let themselves be sprinkled but are active and interested in the matter.

2. Social Media Marketing – dialogue instead of monologue

In social media marketing, users have the opportunity to get in direct contact with the company. Entries on the Facebook fan page, questions about the Twitter account, comments on blogs and topic pages – you can not communicate more directly.

Social media know-how is important here – otherwise this openness can backfire. But if you know how to deal with it, it can be exciting and helpful for the company and also for the users; because users swap lively on the Internet – whether with or without companies.

3. Social Media Marketing – Word of Mouth

Exciting information and interesting news are actively passed on in social media marketing. On social networks, in forums, on Twitter and on your own blog. Users of social media applications are excellent multipliers, innovators and early adopters. With proper means and content you promote the exchange.

However, initiating a network effect is not so easy. Endurance and smartness when pushing one should already bring.

4. Social Media Marketing – SEO Performance

Social media marketing activities, if used correctly, have an SEO effect. When social media is built on links. Cross-marketing between the individual applications lends itself and increases discoverability. Link the blog to Twitter and Facebook, link to the site in youTube videos and and and. Properly done, this promotes the findability of the company in search engines.

5. Social Media Marketing – image-building homemade

For many communication measures, you first have to bypass gatekeepers (such as journalists) in order to reach the target group. Social media marketing does not have these hurdles. People communicate directly with people. But there can also be a danger here. Small rash statements can make waves in Web 2.0.

 

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Before we start to promote our business with PPC networks, especially most popular company Google Adwords, we must need to take care pros and cons else it could lead to waste of money. It is always important to understand – how adwords can be good? and how it can be turned bad for your business? We must need to consider – Google Adwords is still Good or Not in this competitive market and how you can get success by using Google Adwords in your small startup company.

Let’s move forward on this topic and learns how it can be Good. Adwords can be perfect for your small business or startup company, only if you made correct and exact ads placements. At first, you must need to make exact plan about your selling products or services. After that, you must need to do arrange your ads with perfect title and attractive description in the PPC account so that you can attract the visitors. In order to make good content for your ad, you can over-look different ads who are already advertising with the PPC networks and then, you can combine all with your new idea. However, make attraction over your visitors are not only the way to get success in your business. You must need to make your web-site in an attractive look with comprehensive information. Following are the tips to create impressions on landing visitors on your website as –

  1. Your website must have Alexa Rank, Similar-Web Rank and all the other companies ranks under 3,00,000. It must be registered with rank checking websites with proper contact address and number, especially Alexa, Similar-Web, SemRush and other major companies.
  2. Your website must need to update products or information daily. It is also important to describe pricing and all the information on home-page of the website only.
  3. Your website must be in perfect dynamic look and it is also important to provide full time customer service via chat enabled system or calling system. However, if you have an startup company then, you can place email option in an popup way.
  4. Your website should have option of subscribe newsletters to attract visitors by sending them newsletters properly.
  5. Your Website must be with SSL Certificate which means redirect to https rather than http.
  6. Your website’s metrics like DA (Domain Authority < 30), PA (Page Authority < 30), TF (Trust Flow < 15), CF (Citation Flow < 15), Moz Rank (3+), etcetera must be good in order to create the trust in front of visitor.
  7. If possible, your website should have 10k+ traffic per month.

If you have a good setup website then yes, you can get success in this competitive market with the help of Google Adwords. If not then, it will be better to prepare a good quality website before to advertise it with PPC or it may lead to money loss due to huge competition and that’s the reason – Not to try PPC companies or Google Adwords, Bings/Yahoo Ads networks. However, if you think, you have some unique product which doesn’t matter good SEO website then, yes, you can start with PPC companies with right keywords and it can deliver you results within a week or even same day.

So, Google Adwords is Good or Not, it’s completely based up-on your website selling. If you have any query or feedback regarding this content then, please contact us freely right now.

Author Bio: I am Bhavesh from TechKoW.com, We Provides Development and Marketing Services. Perfect SEO, SMO, SMM, CRM to Increase Your Website’s Traffic and Rankings in the Search Engines Pages. Increase Your Sales and Services by Today with Us.

 

 

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