Month: May 2018

An effective SEO strategy pays attention to both on-page and technical aspects of search engine optimization. However, a considerable number of business websites were found to be lacking in certain essential technical respects. The technical SEO doesn’t deal with the content rather it focuses on building a strong foundation which enables content to rank in search engines quickly and effectively.

Your website cannot rank well in search engines unless it has a sound structure. Addressing all the technical elements of SEO facilitates search engine crawlers to index content which, in return, brings more traffic to your site. Most of the leading digital marketing experts emphasize the importance of addressing technical SEO problems.

How can you determine whether or not your website is healthy in terms of technical SEO? Perform regular and in-depth audit on your site to ensure that search engines are able to crawl and index your site.

 

Why Technical SEO is Critical

Search engines are constantly refining the way they crawl, index, and understand information. However, they are still bots and cannot be perfect. If your website is not well-built in terms of SEO elements, search engines will have a hard time understanding what your site is all about.

Before creating and publishing amazing content, make sure your website has a strong technical SEO foundation. There is no use of great content if search engines are unable to index it. Do you think you can get organic traffic to your website if it doesn’t show up in SERPs? In today’s competitive environment, technical SEO problems can have a devastating impact on your business.

Resolving technical SEO problems will help your audience find and navigate the site. It will increase traffic, improve rankings and user experience.

 

Elements of Technical SEO

Over 50% of traffic on your site is likely to be organic which means that most of your traffic visiting your site because they find your appearance in SERPs the most relevant to their problems. Neglecting technical SEO problems will disappoint both users and search engines. When your business success is depending on your site, make sure your site is spot on in the following areas:

 

  1. Page Speed

Site speed is a measurement of how fast the content on your site loads. Google has listed site speed as one of the ranking signals. A slow page speed is probably one of the most critical technical SEO problems that negatively affect page indexation. In addition, pages with a longer load time lead to higher bounce rate. Businesses running conversion-based websites should take every possible step to increase page speed.

Ideally speaking, your pages should load in under 2 seconds. You can evaluate page speed with Google’s PageSpeed Insights. It is also important to check your website’s waterfall using GTmetrix and analyze how your website behaves as it loads.

Some websites contain long-forgotten, unnecessary code that should be removed. You can use Chrome Developer Tools to identify and remove unused JavaScript and CSS code. The optimizing code will help you increase your page speed

 

  1. Responsive Design

Google has already emphasized the fact that responsive design is their preferred mobile configuration. In the mobile-first era, having a responsive website is a must; it improves user experience on all devices and helps you perform better in terms of SEO. Test your website on different devices in order to find out issues that can damage the user experience.

 

  1. Site Structure 

Having a flawless navigation throughout the site does matter. Study the overall organization of your pages and how easily your visitors can move from one section of the website to another. Minimize the number of steps a user has to take in order to reach the desired point. Create easily comprehensible categories of pages and organize content make it easy for visitors to engage with the business.

In addition, the pages on your site must be interlinked in a way that visitors reading one piece of content are seamlessly led to other sections. User experience demands that you built a strong website structure so that a user can easily find solutions. Remember, if your audience is happy and like to spend time on your site, search engines will prefer your site over your competitors’ sites. So, put efforts to optimize the overall structure of your site. Develop a hierarchy in a way that ensures critical pages are a few clicks from the home page.

 

Crawlability and Indexation

Crawl budget refers to the amount of time and resources search engines are willing to spend on a site. There are factors that can badly affect the crawl budget. Low-value-add URLs is the main reason why crawl budget shrinks. To fix this technical SEO problem, monitor the index coverage report and crawl stats using Google Search Console so that crawling and indexing issues can be identified and resolved. Also, analyze server log files to keep track of what Googlebot is doing on your site. Headless browsing is another way to study what the bots see when crawling your pages.

Related: How to find and fix 14 technical SEO problems that can be damaging your site

How to Make Technical SEO work

Making technical SEO work is a collaborative effort that requires developers, designers, and SEO experts to be on the same page. The focus of your team should be to provide an impeccable user experience to your audience and make it easy for search engines to understand what your business site is all about. Fixing all kind of technical SEO problems will make things easier for you down the road. Hire reputable digital marketing and SEO experts and have your site thoroughly examined.

 

Read Full Article

The security of a website is always of the utmost importance. Don’t think that having low traffic on site means that there will be no attack.  There are many security levels, and you cannot affect them all. You need to think on many aspects while developing a website. One of them is to install plugins as a precautionary step to prevent the malice attacks on your website. You should take several preventive actions to ensure that there is no chance of compromise at all. Security Ninja is a must have plugin for wordpress security and is available for free. For further information, you can visit https://wordpress.org/plugins/security-ninja/

What does this reporting tool do?

Well, the security ninja is a reporting tool that helps you watch your website. It looks for Potential problems and the versions of software that are running on your server. It is the plugin that monitors your site for issues and finds threats just in one click. You had to pay for it as it was a premium plugin. But now it is completely free. Get more information about the free plugin security ninja at https://wpsecurityninja.com/.

The great reporting tool offers more than 40 tests that include:

  • WordPress options test
  • 0 day exploits tests
  • File permissions
  • Auto update modes tests
  • Debug modes tests
  • PHP related tests
  • Installation parameters tests
  • Brute force attack
  • version hiding
  • leftover file threats
  • database configuration tests

Security ninja paints threats in red and advises you about how to fix these issues. Every test will demonstrate how to repair a problem in detail. After installing this reporting tool, you have to start the scanning. The time it takes while scanning depends on your website. Then ninja shows a report to tell the status of your site.

Read Full Article

Right now the market is replete with the best mobile phones are 4g mobiles.

4g mobiles are the successor of 3g and 2g. 4g stands for 4th generation. They are faster than their predecessors and it is much faster. 4g mobiles allow you to download web content faster and listen to music without buffering. Entertainment portals like Netflix, Amazon and Hotstar are making use of this high speed and engaging more and more users to watch content on mobile handsets.

A few years ago, we could not even imagine that anything besides TV could be a source of entertainment. Mobile handsets and especially 4g mobiles at that have changed all of that. Most of online shopping and browsing happens on 4g mobiles. It only makes sense to buy mobiles online because you can avail of the latest mobile offers.

Online shopping portals give great discounts and EMI options to make mobiles phones price affordable. You can even opt to exchange your old mobile handset for the latest mobile phones.

It is very easy to get a refund or replacement if you buy mobiles online. Customer support is extremely helpful and you do not have to physically go and raise a complaint.

The latest mobile phones have amazing features. Screens are more resilient than ever with Corning gorilla glass. However, it is recommended that you also get tempered glass for your mobile handsets. The camera quality that the latest mobile offers is supreme. A lot of short films and videos are made completely on iPhones. Samsung also has a great camera that can rival that of iPhones.

The latest mobile phones also offer greater security. The fingerprint sensor is a common thing that you can find on most phones even if the mobiles phones price is really low. Facial recognition is the next big thing that is available on mobile handsets.

The technical aspects are also being improved. From great screen resolution to DOLBY audio quality there is nothing that the best 4g mobile phone do not have.  All the latest mobile phones come with a dual camera – primary and secondary. The mega pixels of these cameras have also improved vastly. Earlier, you could only take fuzzy photos but now you can take actual portraits with your mobile handsets.

The best 4g mobile phones offer a very smooth user experience. There is no lag because the operating software like Android and iOS have become extremely advanced. The mobile handsets itself have a better storage capacity and are capable of multi-tasking.

In order to appeal to the masses, brands are lowering their prices and producing budget 4g mobiles to entice more and more consumers. For the buyer, this is a great opportunity to research and make a wise decision. You do not have to break the bank to get the latest mobile phones.   All brands have a low-end and a high-end model. Even Apple has budget 4g mobiles and are planning to make more.

 

 

Read Full Article